Copyright 2007 Dennis S. Vogel All rights reserved.
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Here's another post I put in Inc.com related to a few articles, the latest article's URL is-
http://www.inc.com/magazine/20070701/features-start-up-inventors-best-friend.html
Another thing hobbyists & inventors need is information. Jim Newton & Clark Kepler should team up to provide it. Clark needs help with increasing & sustaining book & magazine sales. (Check for Bo Burlingham's articles about saving Kepler's Books & Magazines store. http://www.inc.com/magazine/20060401/kepler.html) Jim's startup needs help, as all startups do. As Jay Abraham would advise, 'Think of who else can benefit from your success, even if they benefit more than you.' This is too valuable to overlook especially since Jim & Clark are both in Menlo Park.
They should cross promote. Many of Clark's customer's could be "wanna-bes." They want to be inventors or they want to build what's in their minds as hobbies, but they don't have enough space or money for machines. They may buy more books & magazines when they find they have a way to implement their new knowledge.
Jim & his staff could invest time teaching customers what to do, but it'd be more efficient for them, if customers already know enough to use the equipment. Time spent instructing a customer isn't available for answering phone calls or questions of other customers.
Maybe Jim or Clark will benefit more than the other will, so what?! As long as it works (a win-win-win) for all involved (including customers), what difference does it make?
The lesson for the rest of us is to find relationships like these. Develop flyers & newsletters to carry these promotional messages. Clark should develop some for Jim to give to customers. Jim should develop some for Clark to give to customers. These would be noticed more than mass media advertising & can be very effectively targeted.
I don't have enough space here for sample sales copy, but I could write it if I have enough information.
Thank you for using my blog. Please let me know if I should clarify anything.
Copyright 2007 Dennis S. Vogel All rights reserved.
When you compete against big businesses with big budgets you need powerful marketing strategies & tactics. You'll find them here-
https://thriving-small-businesses.blogspot.com/
http://www.voy.com/31049/
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