Jobs-To-Be-Done Alone Are NOT Sufficient

Copyright 2013 Dennis S. Vogel All rights reserved.
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Dependence only on the Jobs-To-Be-Done paradigm is NOT sufficient. You may get some positive results, but fewer than are possible by utilizing other behavioral determinants.

As much as some "jobs" may have similarities, the differences in overall costs is dependent on qualities each end-user requires.
The motivational needs of Abraham Maslow's Hierarchy of

Needs are expressed differently as various people experience shortcomings and insufficiencies in unique ways. I am utilizing "shortcomings" as circumstances in which changes were possible but yet were unrealized. In this context, 'insufficiencies' can be interpreted as meaning little or no possibility exists to elicit or increase a positive result because of what is environmentally inherent.

Their experiences are determined by what they lack and availability of options. Of course, individual discernment focuses on personal tastes. Each person has personal standards that are shaped by how he or she perceives and predicts peer acceptance. When peer approval is vital, comfort issues are more complex. People may be physically warm, yet feel the chill of a cold peer response.

People in poverty are probably satisfied by any coat they can wrap about themselves. Somebody, who has broader monetary means, will purchase what apparently provides emotional satisfaction in addition to physical fit and function.

Any clothing that affords full functionality for modesty needs and protection from the elements would seemingly suffice. Yet, most males would bristle at the idea of wearing feminine attire. A Western male may feel perfectly comfortable wearing a kimono until reactions of Japanese peers indicate it's a female style kimono. When it occurs, what felt sufficiently comfortable - physically & psychologically - will fail any test of comfort.

A female style kimono may meet the basic and safety needs of either gender, yet while such a garment meets feminine social & esteem needs (feeling warm and fuzzy as it were), it provides cold comfort for a masculine ego.

Manufacturers and retailers - in fact all supply chain members - should be cognizant of who desires specific results in various contexts. A Job-To-Be-Done and satisfactory outcome depend on personal perceptions of qualities - who wants what, plus when & where that desire is to be fulfilled. Even quantity (how much) & durability (how long) vary for each consumer.

While some circumstances lend themselves to 'whatever gets the job done', many cases exist in which short-term, expedient efforts will in no way fulfill long-term - especially unforeseen - needs in fluctuating environments.
As each individual inhabits several environments - interpersonal such as familial, social and occupational as well as intrapersonal - private.

We should all realize and accept this fact: While some needs are accurately reflected as Jobs-To-Be-Done; some deeper needs should be perceived more as careers-to-be-fulfilled. Yet some careers-to-be-fulfilled are life-long & as such will never be filled to the point of full.

Supply chain members should be prepared to be in the market for the duration, yet be willing and able at all times to adapt to changing & new requirements. Supply and demand may not always be equal, but ability to consistently strive to that end is matter of being equal to the job(-to-be-done) or the career(-to-be-fulfilled).

Subject: Jobs-To-Be-Done Is One Part Of Optimal Marketing
In reply to: Clarification 's message, "Jobs-To-Be-Done Alone Are NOT Sufficient"

Thank you for contributing to our knowledge base.

I agree: The Jobs-To-Be-Done paradigm is vital, yet it's only one part of optimal marketing.

I'm using my post to expand on some points you made. I'm directing my points to all readers.

However limited human needs & desires may be, there are many ways to fulfill those.

As important as any paradigm or method is/may be, we shouldn't disregard or discard other approaches.
Geographics, demographics, psychographics, sociographics & economics affect which jobs/results are prioritized above others.

Geographic, demographic, psychographic, sociographic & economic factors & issues determine what our needs & desires are, plus how we can fulfill those. Those factors & issues even determine when we strive for fulfillment & if we have any chance of achieving fulfillment of any particular desire or need.

Examples: Shelter, clothing & transportation are results (jobs-to-be-done) we consistently need. Even after obtaining a means of fulfillment, we often need to maintain (possibly repair) what we have. Since we have different desires, our definitions of what's important may be vastly different. Luxury cars provide more than is strictly necessary for transportation. While driving & riding in luxury cars, the comfort people feel is apt to more than physical. Status feels good even if it's only in the drivers' & riders' minds. Yet to other consumers it's foolish & wasteful if any excess resources are required to manufacture, drive & maintain luxury cars (compared to less expensive cars).

We should pay attention to how people verbally express their needs & desires. We need to earn consumers' trust so they'll help us understand how they experience needs & desires. It's valuable to know how their feelings, thoughts & experiences change. Their perceptions change from the time a need/desire arises, during the time they search for solutions (resources needed for fulfillment), while they implement solutions & when they achieve fulfillment.

Unless people try to disguise their feelings, they indicate how important those subjects are to them by how & how much they talk/write about subjects.

Our products & services promotions should match what & how prospective buyers perceive, think & feel about we offer.

When designing your advertising, imagine people inquiring about a product you don't know. What would these highly interested people say to describe what they want? Since you haven't bought it for your inventory, how would they persuade you to invest in adding the product to your inventory (other than promising to buy a lot of units & pay high prices)? How would they demonstrate the product's importance?

You could go beyond this & ask people to bring you ideas for your inventory. Ask them to be advocates & give you persuasive descriptions.

Some wouldn't be comfortable doing this, but they may have sales materials &/or other documentation that persuaded them they should buy the products. Other consumers may be convinced by whatever persuaded the advocates.

Thank you for using my blog. Please let me know if I should clarify anything.

Copyright 2013 Dennis S. Vogel All rights reserved.
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