Offer the Best Results for Specific People

Making profitable kits is challenging & necessary to surpass competitors & preclude consumers’ procrastination.

Customer integration can include project kits. It’s offering superior value & helping consumers recognize that value as necessary for their goals. If you can’t do full service projects for customers, what will exceed competitors & establish momentum for customers?

Which project steps or aspects overwhelm customers? You can nudge people out of procrastination & hesitation by offering completed steps as modules for people to connect. If some project steps are difficult for novices, customers can add those as modules as they finish easier steps.

If people aren’t confident in their abilities & potential solutions, product name & price ads won’t overcome procrastination. Inspire action by describing how you help people combine knowledge & products to create & maintain benefits.

People don’t want to fail & might tolerate problems instead of risking wasted efforts & money. Consumers hesitate when risks & frustrations of failure feel worse than risks & frustrations of problems.

Identifying problems & prescribing products won’t be enough if people need guidance about methods. There are ranges of added value factors between identifying problems & maintaining improvements. You can specialize in factors throughout that range & create people’s best options.

You determine how completely your offers improve customers' conditions with the number of factors you fulfill. You can adjust your specialty with increasing knowledge as conditions & suppliers’ offers change.

Offer Beneficial Patterns

As lives are disrupted, dysfunctional patterns are established when people react instead of plan.

Even if people need help struggling through weeks of work & household responsibilities, their struggles can be divided into progressive steps. Explain how better products & methods reduce struggles.

Since people might be frustrated while they learn methods, encourage them to focus on increasing effectiveness & efficiency when they do recurrent tasks. Their invested time & efforts produce smoother patterns & better results.

People are often overwhelmed even in familiar conditions but organized thinking becomes even harder in the face of new problems.

Many offers can be framed as relieving stress &/or adding enjoyment. Preliminary offers can show new patterns are beneficial, so people are confident enough to make changes. After people experience samples of what’s possible, subsequent offers of customized kits can create fuller benefits.

Retailers, that don’t help people with full options, aren’t people’s best options.

As competition intensifies, your success depends on building people’s confidence in their ability to keep progressing.

Customer integration creates people’s best options for important results retailers can profitably sell.

We’re building up to integrating the 3 circles of the Hedgehog Concept in Good to Great by Jim Collins. Those circles contain what: 1. you can be best in the world at; 2. you’re deeply passionate about; & 3. drives your economic engine.

In this global economy, you shouldn’t brag about being the absolute best but you can explain why: 1. your offers are the best options for specific results; 2. those results are important to specific people; & 3. your profitable prices are justified.

Show You Care About What’s Important to Customers.

Discount retailers study consumer behavior to increase sales, decrease services & determine price points. As a specialist, you should show you study consumers’ desires & needs to determine the most effective, efficient options. You can confirm that in your advertising & consultations.

In consultations, you can validate insights from consumer complaint & advice blogs. By comparing local problems & conditions with conditions, problems & solutions people described in blogs, you can learn what’s important to people. When you add those insights to suppliers’ product lists, you can develop plans for potential project kits for customers.

When you describe potential benefits of those kits to customers, you can ask about their perceived value. You might also learn what consumers misunderstand. Are they confused about terminology? Do they know how to choose & use products? Do they need guidance about best practices?

If people have trouble describing problems, you can use those blog posts for clarification. Example: ‘I think somebody else had a similar need. As I read this, please determine if it fits your challenges.’

To fully optimize customers’ results, you might need to ask sensitive questions.

Consultation Example: ‘I can help you achieve your goal if I know more about your conditions. You might be uncomfortable with sensitive questions. I hope you won’t be offended. How comfortable are you on ladders? If projects include ___, would you object? Can you lift & carry ___ pounds? Since this is a rainy season, can you finish this project in __ hours? Do you have __ hours to learn to use these tools & materials? Before you buy a kit, you can read instructions & determine if any restrictions would interfere with you using these tools & materials. After you read these instructions & review your goal & conditions, let’s compare kits. We can ask & answer each other’s questions & customize a kit. To do it, I might ask about your life, so we can be specific enough to design the best results.’

Your Hesitation Could Cause Consumers To Hesitate.

You can test offers to determine what will attract buyers. Even if a limited (the first 5 to respond) offer starts overwhelming your fulfillment ability, negative effects would be restricted.

If you hesitate about offering full value, consumers might hesitate about buying less than they need. By offering benefit ranges, you can guide customers to choose what’s necessary for optimal results.

Offer Example: ‘After you notice (problem), you need reliable information from (Store) to find the most effective solution. There are loads of conflicting insights & information, so you might wonder which insights & information are valid for your goals & needs. Since your goals are important, let's be sure you have the most effective, efficient products & information. Let’s review your goals & conditions to determine whether you should adjust goals, conditions or both. Until you know about available products & compatible methods, you can’t accurately evaluate options. Project kits from (Store) include full instructions & consultations you need for optimal results. You get optimal results when you explore possibilities & invest in the best options. If you find obstacles during projects, bring your questions because service from (Store) continues, so your progress will continue.’

Encourage People to Consider All Factors

Compare long-term results if rivals don’t sell high quality products & provide optimal service.

Offer Example: ‘(Contractor) will consult with you & evaluate your conditions, so together we achieve your goals & prevent problems. Old plumbing might not fit current codes because problems are inevitable from old technology. (Contractor) does complete projects, so you have full benefits. Some businesses aren’t real competitors because they don’t do complete projects. They claim to finish in one day, but do they help you avoid future problems? Some offer patented quick drains, but if old drain pipes are partially blocked &/or corroded inside, you’ll have problems. It costs more to do the right things in the right ways, but shoddy projects will cost you more money later & cause excess stress. Those hydrotherapy jets only relieve stress when you have the right installation results.’

More Value Means More Opportunities

Some durable goods retailers might have infrequent consumer contact & limited integration opportunities. Chet Holmes advised developing the broadest possible view of your business, so you can offer the ultimate benefits to customers. This should include offering related benefits plus preventing & solving problems. (You can do an Internet search for Chet Holmes & broadest possible view.)

Example: Furnace contractors offer comfort by moving air, so they include filtration & humidity control for air quality. Let’s use local retail examples.

Though furniture lasts for years, long-term benefits require maintenance. Some customers need frequent furniture cleaning because they have allergies. Pet dander & fur cling to & get into upholstery & cushions. Incorrect cleaning methods are suboptimal & can ruin furniture. Small tears & worn spots can become big problems. Furniture retailers can offer cleaning & mending or work with service providers.

These services could be advertised to all consumers, so furniture stores would get some income & be ready to replace furniture.

Outdoor furniture & grill stores can offer patio/deck cleaning equipment & awning repair kits or work with service providers. Outdoor games could entertain children who wait for meals.

Hot tubs or inflatable pools/bounce houses (sales or rentals) could be logical recreation accessories.

Ask about people’s plans & expectations. How many children & adults will be invited? How much space is available? Will neighbors buy or rent different products & open their yards for bigger activities? Do people prefer to spend a few hours grilling & eating meals or would they like full days of activities? If they want different activities over a span of days, do you have convenient ways to pack/unpack rental products? Do you have product varieties for different adventures each day?

Thank you for using my blog. Please let me know if I should clarify anything. Copyright 2021 Dennis S. Vogel All rights reserved. When you compete against big businesses with big budgets you need powerful marketing strategies & tactics. You'll find them here- https://thriving-small-businesses.blogspot.com/