In Business & Life - Choose What You Can Use. Leave The Rest.
The Skool Network by Chris Do & Jose Caballer
I didn't watch/listen to each video. If I'd partake of each video before I'd share this resource with you, I might be partly responsible for delaying your increased success.
Like others of us, Chris Do & Jose Caballer are crazy/eccentric & knowledgeable.
If I'd withhold this resource until I've dealt with my jealousy, I might never share it.
Just because I'm jealous of them, I won't deny you the chance to learn from them.
This is NOT petty jealousy because this is NOT a petty knowledge resource.
Below, I've posted a few URLs for videos you can definitely use.
I'm not concerned about all of you learning everything you need from Chris Do, Jose Caballer & the others. (You'll still need me & others to guide you.) You probably wouldn't benefit from all of their knowledge, I've found some things you can use. You can leave the rest of their knowledge for others, if you want.
Some of their content isn't directly applicable to retail marketing. In general, Chris & Jose are focused on sharing wisdom & knowledge with marketing services professionals.
I know some of you are patient & sharp enough to detect & implement what you can apply. For those who want the mother lode, here is the main URL -
The Skool Network https://www.youtube.com/user/TheSkoolRocks
Examples -
IDENTITY DESIGN: BRANDING
https://www.youtube.com/watch?v=pR7tMnKghDs
They differentiate logos, identity & branding.
Here's a quote from this video - Marty Neumeier, the Brand Gap
"A brand is a person's gut feeling about a product, service or company. You can't control the process, but you can influence it."
Chris Do & Jose Caballer state it like this - "It's not what you say it is, it's what they say it is." In this case 'they' means consumers.
Dennis Vogel's (my) angle on it is- "The purpose of marketing communications is to influence consumers' thought processes, so a brand has an effect. Though you won't control the whole process, you should influence as much as you can. Use that influence to serve your niche members in ways they aren't served by anybody else."
I started writing this post just about one information resource. As usual, I'm adding what I consider to be valuable insights.
Stories & Analogies Are Good For Explaining Concepts
People have internal & external conflicts, these conflicts have story lines. When your story resonates with their stories, they'll feel connected.
When you explain your observations, people can determine how well your observations align with theirs. Your observations can add value to their observations.
With a story, you can teach a lesson & help people learn how well you can serve them.
You can use stories, analogies & questions to help people redirect their thoughts. You can influence consumers' thought processes.
Example -
Too often people are concerned about another person's educational/academic credentials &/or experience level.
It's possible to get academic credentials without retaining many educational "benefits".
If you're concerned about how much experience somebody has, here's what you should consider - How do you qualify & quantify experience?
Is it enough to keep committing the same mistake for 4 years? Or should the same mistake be committed for 8 years? Or should the number of repeated mistakes be 2?
People don't always learn from their mistakes, so they keep doing what they think is successful. While they keep making mistakes, we can learn, then move on.
It can take less effort to learn by observing what others do - learn from others' triumphs & mistakes.
Valuable stories are based on lessons learned from mistakes & triumphs.
People like to learn valuable lessons quickly. It requires observation whether the experience is direct or vicarious.
Now you can add these insights to what Chris Do explained in this video -
How To: Tell A Great Story— 5 storytelling tips
https://www.youtube.com/watch?v=UE3OufWmnMY
These 5 tips will help you tell a better story for Vlogs, documentaries, short form animation or just about anything that could use a more compelling story.
Here's another Skool Network video for retailers to learn from -
How to Position a Brand https://www.youtube.com/watch?v=KSGzJiK9Uz8
Chris & Jose talk about how to position yourself & your business to maximize your value & happiness. Learn how to analyze & dissect the positioning & design strategies of powerful brands like: Harley Davidson, Apple, Lululemon and Adidas. Learn strategic & tactical skills you can use to grow your business.
The 3 key components of positioning -
Chris Do & Jose Caballer explain how to be successful based on what are in 3 circles: what you love, identifying what you're good at, what pays well - These are shown with a Venn Diagram.
What industries value your skill set? (Note - this can apply to a consumer niche.)
Who are the customers?
Highly successful brands are analyzed by Chris & Jose.
Understand your customers, sound & look like them.
How to target a market (focus on a niche) & get clients.
They tied it in with Positioning - the Battle for Your Mind by Jack Trout & Al Ries.
These insights are like "The Hedgehog Concept" by Jim Collins https://www.youtube.com/watch?v=JUrdbmNBpyY
Do what you're deeply passionate about; Act based on what you can & can't be best in/at; Pursue what fuels, starts & runs your economic engine.
Focussed 4-Step Success Formula - Part 1: Find Your Hedgehog Concept https://www.youtube.com/watch?v=VyXQWTleyxw
Gideon Shalwick explains his 4-step success formula that he uses both consciously and unconsciously to be successful.
Gideon has broken it into 4 main areas:
1. Find your "hedgehog" concept - passion, skill, profit
2. Find a hungry crowd and give them some food
3. Apply the beach head strategy
4. Be persistent
Back to The Skool Network -
Branding: Identity Design w/ Yo Santosa
https://www.youtube.com/watch?v=mnSgHLBpOpw
What is branding and what isn't?
How can you go from being just a designer to becoming a Brander? Become a Matchmaker.
How do you learn about who your customers are and turn that into messaging?
How do colors & fonts look & feel? Start with Words.
What is a Beautiful Word?
How do you give brands personality? Start with a Name.
Could you extend your principles on branding a business, to branding yourself?
I wish I had time now & space here to explain how to apply the knowledge & wisdom you've gained.
Blog posts are good. Consultations are great. Let's do it! Please contact me.
Thank you for using my blog. Please let me know if I should clarify anything.
Copyright 2016 Dennis S. Vogel All rights reserved.
When you compete against big businesses with big budgets you need powerful marketing strategies & tactics. You'll find them here-
https://thriving-small-businesses.blogspot.com/
http://www.voy.com/31049/
