Workplace Communication: Stop Asking “Do You Understand?”

Customer integration requires understanding which is established by observation & interpersonally through communication. You can confirm what you observe & ask customers what they feel you should observe. I’ve written about this in other posts.

Without understanding, functional hope deteriorates. With understanding, you can learn directly from in-store customers what they understand & value, so they’re persuaded by your Advantage Offers.

Here are some paragraphs from a thorough explanation:

Workplace Communication: Stop Asking “Do You Understand?” (and do this instead) by Karin Hurt and David Dye | Jul 15, 2024 https://letsgrowleaders.com/2024/07/15/workplace-communication-check-for-understanding/

Every moment of communication with your team or customer is precious. Especially in hybrid, remote, or fast-moving organizations, you’ve got to make every interaction count. But one of the worst ways to waste these precious moments is by asking, “Do you understand?”

If the person answers “yes”—well, you know nothing more than you did before you asked. They said “yes,” but what does that “yes” actually mean? Maybe they think they understand (and whether they do or not, you don’t know). Or maybe they just told you yes because that’s what they think you expect to hear.

Dennis S. Vogel

Your business's profit potential depends on how much value your market niche perceives in what you offer. They won't perceive any value unless they have a reason to think about it. It's why you need effective marketing.

https://thriving-small-businesses.blogspot.com/

Unlocking The Amazing Power Of Belief

If I were a jealous guy, I'd be jealous now!

I just read "Unlocking The Amazing Power Of Belief" by Robert Wheatley

https://www.mediapost.com/publications/article/397605/unlocking-the-amazing-power-of-belief.html

Robert even wrote about integration: "An identifiable cohort of consumers exists who share your beliefs and then want to integrate your ideas and products into their own lives. It is their ability to understand and embrace your purpose, your WHY, that causes them to prefer your brand."

Customer Integration is vital for making your business a valuable part of consumers' lives. Without the value of your part, their lives won't be complete. Add functional hope so consumers are assured they'll have necessary functionality to achieve goals. Without functional hope, why would they attempt to add advantages to their lives?

Advantage offers build confidence. If people don't attempt goal fulfillments, why would they need your offers?

If I were jealous, I wouldn't recommend the article for you to read. I definitely recommend it.

Dennis S. Vogel

Your business's profit potential depends on how much value your market niche perceives in what you offer. They won't perceive any value unless they have a reason to think about it. It's why you need effective marketing. https://thriving-small-businesses.blogspot.com/

Innovate by Isolating & Combining Compatible Things That Work.

The Product Explanation below is somewhat technical supplementary sales copy. Readers can click internet links for insightful information about problems & superior solutions.

Text link: 'Reasons you specifically need (products) for your current needs & goal achievements.'

Differentiate your store & advantage offers from competitors. Explain how implementation guidance & other services make products advantageous. Guidance helps people recognize symptoms, then prevent or remedy problems. Advantage offers combine insightful information with specialized products for customers to develop valuable implementation plans. By tolerating inadequate products & incompatible information, people could lose potential value of finished projects.

Consumers should learn options for adapting to changes by investing enough time, energy, high-quality products & money in experimenting. Benefits "leak" as conditions change. Evaluations show whether current benefits still fulfill goals & withstand circumstantial forces. Experiments show whether options are better for new challenges.

Guide people's best efforts to keep benefits intact.

Though people replenish resources, some experiential opportunities are lost. Consumers don’t always know how to diagnose leaks & most retailers won’t admit inadequate products become more inadequate. Explain what causes leaks & why your advantage offers have fewer leaks than competitors’ offers.

This is vital to integrate your store into customers’ lives & encourage future advantage upgrading.

Explanations Validate Recommendations.

Offer Example: ‘Are your shoes uncomfortable enough for you to buy a new pair? New shoes are uncomfortable in different ways than old shoes. Old shoes become more uncomfortable plus cause leg pain & disrupt spine alignment. High-quality shoes may be stiff, but become more comfortable & let you recover from problems inflicted by old shoes. At (Store), let’s evaluate how your shoes affect you & which new shoes are more beneficial.’

Product Explanation: This is analogous to various remedies.

Footwear might alter posture. Aching, overheated feet affect people's movements & stances which change positions. Discomfort & pain cause people to stand & move differently than they intended when they bought footwear.

High-quality shoes become more comfortable & compatible with feet. As fluids pool & ligaments stretch, expanding feet affect shoe shapes. Materials should snugly support feet during daily swelling. Materials should slightly stretch while holding feet without pinching.

In cold conditions, people need boots to support feet & ankles with heat & structure.

People need supportive, ventilated boots in warm, humid conditions. Support requires contact. Ventilation requires space.

If Wisconsinites can only afford one boot pair per year, socks are investments in comfort. They supportively fill spaces while holding heat or wicking away sweat.

Protective boots should be supportive for avoiding sprains & flexible for avoiding blisters.

Soft rubber soles provide traction but are more susceptible to friction. Durable hard shoes protect against exterior threats but may be too stiff to cushion people's feet while walking or running.

Customers should compare beneficial protection with potentially negative stiffness.

Since soreness indicates potential injuries, provide comfort with firmly supportive cushioned insoles. While consciously/subconsciously altering stances & movements to offset foot soreness, people strain other anatomical parts with uneven weight &/or unnatural motions.

If cheap shoes bring temporary relief, people may feel successful until cheap shoes set legs unequally & disrupt posture.

People might feel rapid relief, but trouble may return gradually as people unknowingly habituate while tolerated discomfort turns into pain. Weeks after purchases, people might not link trouble with cheap footwear.

Short-term relief products can cause long-term suffering when people lack insightful facts about solutions/preventions & are distracted by other problems. Since inflammation varies, people might misattribute joint problems. Cheap shoes can cause joint misalignments as people stand & injuries occur while people move.

Long-term Satisfaction Requires Top-Quality Products & Cooperation.

Consultations bring agreements about product choices & plans after reviewing good & bad occurrences, then separating what's relevant or irrelevant to personal advantages. Define reliable functionality to determine if goals are achievable.

Product reliability & performance can diminish slowly as satisfaction drifts into habituation.

Cognitive Labor becomes harder as consumers become distracted by new priorities & wishfully hope established benefits will be consistent. Maintainable benefits require functional hope. Reasonable people know satisfaction is transitory, but need comparison criteria for tracking results. Reasonable comparisons require people to accept practical standards.

Most people’s standards are subjective & become unreasonable as frustrations increase. Cheap stuff is manufactured for high profits, not consumers’ benefits. Pricing standards can counteract practical results.

Success delusion: People finally notice product inadequacy too late after failure is unpreventable.

While promoting advantages, raise consumers' awareness of diminishing positives & rising negatives.

Example: 'Are your allergy symptoms increasing? It might be because seasonal allergens increase as your vacuum cleaner loses effectiveness. You might notice: 1) dust leaks out & accumulates on shelves & appliances; 2) mold increases because spores aren't removed; 3) gritty dirt soils & grinds into carpets & furniture.'

If people tolerate worn-out cleaners, your complete, clean comfort offers can include air purifiers. As air purifier filters catch dust & breathing becomes easier, objective & subjective evidence might inspire people to buy more advantages.

Without perfect knowledge, people never know all possible variables. People might seem inflexible after committing all resources to recognized opportunities & problems. If your offer seems plausible, people might waver instead of decide because reallocating resources is another decision. If people reallocate money, are options & plans adjustable to maximize emerging opportunities &/or remedies?

Without criteria, people wouldn't detect opportunities for advancement & problem mitigation.

People assume success is probable because they lack insights to realize gaps aren't filled. People self-congratulate without acknowledging their hardest part is aHEAD, so these numb-skulls indulge in success delusion before finalization.

People Should Be Confident Enough To Plan.

While gaining information & overcoming complications, people's confidence may fluctuate. If confidence only increased, would that indicate people rejected unfavorable information that should be part of adequate planning?

After consultations & purchases, customers might be confident because they forgot or misunderstood things. Encourage customers to ensure clarity by reviewing insightful facts & plans plus asking questions.

People can become victims of “accidents waiting to happen” because conditions consist of various factors changing at different times & rates. Awareness varies with information availability, interpretative insights & mental clarity for processing.

To evaluate planned or potential course changes, people should continuously interpret indications & compare expectations to emerging results.

Project deadlines & other stresses are heavy distractions. People feel relieved when they rush through projects until hindsight reveals mistakes.

General project preparation can be supplemented by specific step preparations. Projects can iterate so each step advances into reality that was unclear during initial planning.

If X Doesn’t Work, Try Y With New Information & Insights.

To avoid potential stereotypes, let's continue expanding Marshall Goldsmith's bear-salmon Success Delusion analogy.

Salmon strategies & tactics are optimized for oceans not rivers, but experiments brought lessons. Self-defense against bears consumed time & energy salmon needed for swimming & spawning. Drone sales reps informed anthropomorphized salmon about unfamiliar threats.

Piranhas, Anti-Predator-X piranha drones & Hedgehog self-defense lessons didn't work well for salmon. Would these attempts have worked if they were SCALED properly? Maybe project scale didn't matter, but more elements can complicate plans.

Aspects could work together by developing compatibilities & removing incompatibilities. Self-defense lessons could be adapted by replacing the Hedgehog technique (curling into a spiky-ball).

Salmon aren't spiky but can bend, then forcefully straighten to tail-slap predators. When bears start biting, salmon can slap bears' vulnerable noses & eyes.

Bears prioritize eating vulnerable prey with few anti-bear defenses. Salmon are resources & unlikely threats.

There’s a valuable lesson in priority focus: Heed threats, identify resources & don’t ignore other priorities. Since salmon can adapt, bears should work together &/or buy anti-drone products.

While trying to subdue slimy, wiggling fish, bears are distracted & vulnerable to Salmon-Matic drones.

Salmon mouths might be too small & weak to adequately bite bear legs, but Salmon-Matics can be optimized for that. Self-defense plus drones can be combined.

Salmon should prepare for dual dangers of bears' teeth & hazardous breath plus maintain preparedness for previous concerns.

Bears avoided piranhas & Anti-Predator-X drones because those didn't look appetizing & are dangerous. While avoiding drones, bears focused on real fish.

If Salmon-Matics look & act like fish, bears might attack them. It'd be better if Salmon-Matics would look more appetizing & vulnerable than fish.

Excess resources are better than insufficiency. Salmon need drones to outnumber predators &/or defeat predators quickly & attack others.

Would it be unjustified if drones proactively attack bears instead of waiting for bear attacks? What if bears were swimming or bathing? It's best to encourage bears to bathe unless drones could be built with olfactory sensors for detecting unwashed bears.

How would drones differentiate bathers & bears hunting for salmon?

It’s important to plan prevention, maintenance & progress. The highest priority could be what’s necessary for attaining or retaining safety.

Bear repellent tactics might delay, not stop attacks. Could attacks be delayed until salmon are less vulnerable? What would make salmon defenses more effective & efficient? What would make bear attacks less effective & efficient?

Thank you for using my blog. Please let me know if I should clarify anything.

Copyright 2024 Dennis S. Vogel All rights reserved.

When you compete against big businesses with big budgets you need powerful marketing strategies & tactics. You'll find them here- https://thriving-small-businesses.blogspot.com/

Why Do People Value Cheap Stuff? Are You Offering Better Value?

(NOTE: Jim Collins's Hedgehog Concept was developed for businesses. I'm applying it to personal needs & desires. Customer integration includes integrating your 3 Circles into customers' 3 Circles. Make your offers so advantageous, customers' preparations won't be complete without your help. Since we're sensitive to potential human stereotypes, let's add anthropomorphized hedgehogs as we continue using Marshall Goldsmith's bear-salmon Success Delusion analogy.)

It's vital to differentiate threats & effects of personal attributes.

Analogy: Hedgehogs have one main protection technique that works well against foxes which are furry & have teeth. Hedgehogs offered low-priced self-defense lessons to salmon that could be attacked by furry, toothy bears. When hedgehogs curl up into spiky balls, foxes stop attacking. What could go wrong?!

When you specialize in protection options &/or opportunity maximization, you can outperform competitors. Advantage offers differentiate your store from others by overcoming consumers' value misconceptions.

What are niche members' misconceptions about personal circumstances & abilities to prevent or remedy problems? What do niche members misbelieve/disbelieve about products? Misbelieving can start with misinformation arising from experience misattributions (misplaced blame); observation &/or statement misinterpretations.

Without clarifications, suspicions might grow into biases. Disbelievers reject whatever doesn't fit biases (formed independently or accepted from perceived authorities). Biases can be preferences for disinformation (lies to unjustly sway people). Liars accuse opponents of lying.

Disinformation might feel too comfortable to lose because biases seem to prevent vulnerabilities. Biases bar mental doors by blocking contrary ideas that could replace previous beliefs, causing mental/emotional dissonance.

False beliefs might bring social criticism. Salmon could ridicule each other for accepting or rejecting hedgehog self-defense lessons. But only bear-attack survivors would have the last laugh.

Nudge Customers To Bypass Critics Who Judge.

Misplaced trust can bring failure & future hesitations. People can hope their beliefs are accurate, but functional hope helps people trust themselves to control results.

Seeking & confirming truth might seem cognitively laborious & risky because persuasion & false hopes bring vulnerabilities.

After observing local case studies, people might reject truth until they experience facts & compare benefits with familiar results. Considering prices & risks, what's the smallest offer people can test in their circumstances?

Analogy: Needing fresh asparagus nutrients, people keep buying & planting seeds. Instead of learning about optimal planting, soil tending & harvesting, people pull asparagus instead of cutting. Some asparagus regenerates weakly, so people try other locations. Gardeners can compare results of pulling & cutting. Retailers should offer optimal cutting tools with instructions for full benefits.

Present facts with confirmatory criteria since you can only persuade consumers who believe needs, desires & fulfillment methods are legitimate.

Example: (Fact) emerged in (case-study) when Bob used (product/practice combination) to create (benefit). When you detect (symptoms), test for (cause). It could indicate (effect) is probable. (Diagnostic Kit) includes checklists to guide our consultations for customizing your (repair/prevention kit). Your confidence will help you concentrate on maximizing each step. (Cause) reveals __ is insufficient. Damage percentages determine if you need touch-ups or repairs.

People Want Justifications For Emotional Decisions.

How do you describe effectiveness & efficiency? How do you describe effects of & feelings from fulfillment & nonfulfillment? If you & competitors offer similar products, whose offers include more compelling justifications?

Businesses should position themselves in consumers' minds & lives with statements, actions & branding labels. If your store is positioned in high-prioritized, at-risk life aspects, customer integration is urgent & important as Stephen Covey labeled Quadrant 1. People will be motivated to check your offers for updates & possible last chances for opportunities or remedies.

Many compelling offers are important (Quadrant 2) with moderate urgency to prepare for opportunities or threats.

Retailers often compete by imposing urgency via limited-time offers so consumers load up on products & ignore competitors. Typical advertising urges people to buy NOW.

Explain importance & urgency from niche members' perspectives to avoid perceived exaggeration. Describe reasons for prioritizing actions. Example: 'If you notice nascent symptoms like __, you can prevent (problem) with (kit). Delayed actions could allow (preliminary damage). If you don't prevent severe trouble, you'll need expense repairs.'

If you only compete on prices, you might sell now but people will regret buying when competitors offer lower prices. That regret would be linked to your store. Position your store with advantages customers are grateful for, so relief is linked to you, not competitors.

Businesses can reposition competitors by defining & redefining words & concepts to affect how consumers perceive competitors & compare offers to personal circumstances.

Example: 'According to Source, Manufacturer -A cuts quality & Manufacturer -B uses carcinogenic materials to fulfill Discounter-Z's cheap product requirements. Do these businesses show concern for your well-being or just profits?'

If you don't have certified information, consider what you learn via research & consultations.

Are people often dissatisfied by relying on manufacturers' product specifications & instructions? Do manufacturers & discounters match product versions & instructions to mass-markets or regional consumers' circumstances? Or do discounters & suppliers figure consumers are lucky & should think cheapness is the ultimate value?

Do manufacturers experiment to expand offers or produce only what conveniently fits their Hedgehog Concepts despite consumers' preferences?

Jim Collins's Hedgehog Concept is based on understanding 3 intersecting circles: "what you can be the best in the world at, what you're deeply passionate about, & what best drives your economic or resource engine."

Though consumers don't think about those 3-circles, explain what they represent.

Example: ' While you pursue personal & professional productivity, life role expectations can interfere with each other. (Store) advantage offers include guidance to use top-quality products, so you're assured your (benefit) brings long-term satisfaction. While you focus on other issues, your dedication to your (family/clients) will be demonstrated with lasting value. Since problems can happen while you focus on other issues, you deserve assurance of high-quality products with applicable insightful knowledge.'

While developing products, do manufacturers consider what fits consumers' professional or personal Hedgehog Concepts? When ordering inventory, how much do discounters care about consumers' skills, commitments &/or self-support?

What are consumers dedicated to improving? How well do their abilities & knowledge fit their desired lifestyles?

If high-quality product names are put onto discount versions, do consumers hope for the same convenience, durability & reliability?

Retail specialists should monitor product quality changes because consumers are mostly dedicated to establishing abilities to create benefits. Specialists should interpret product specifications for guiding consumers in shaping personal abilities with insights to maximize product benefits.

Project planning requires Cognitive Labor. If you've been mentally fatigued, you'll recognize why customers need specialists to guide them.

Explain the importance of consistent high-quality to avoid declining benefits. Consumers' extra efforts might delay cheap product failure but leave fewer resources to secure other priorities. Like struggling uphill & coasting down, then being exhausted at the bottom, people might do too much for some responsibilities & have nothing for other efforts.

If unfinished projects seem destined for success, people might coast by finishing with cheap products & expend less effort after finishing the tough, most important tasks.

It could be like salmon rushing upstream to spawn & neglecting eating enough.

Do salmon forget to eat & ignore their declining health? Did they neglect studying river-based food or are those options unappetizing?

Do salmon delude themselves about their strength & endurance? Do they think since they survived half-way without major meals & adequate rest, success is guaranteed? Do they intend to return to oceans after spawning?

If piranhas offer security, salmon might figure they just need to swim as they've done for years. Piranhas should clarify expectations of offers & encourage salmon that observe dangers & are tempted to quit.

Even with piranha escorts, salmon shouldn't neglect responsibilities including preparations.

Piranhas should clarify expectations & responsibilities: 'You should optimize your health, so you can swim quickly away from predators & around obstacles. If we bite bears once, they'll be mad & can still attack. When we start biting, we need to subdue each bear before attacking others. We 3 can only distract 3 bears until they retreat or succumb. If you encounter bears we can't attack, you must be strong enough to resist.'

What are salmons' assumptions? If salmon do what seems natural, do they think their parents did the same? Since they'll probably never meet their parents, does that indicate natural tendencies bring doom?

Some bears would think they'll defeat any fish because they've defeated many. Delusional bears might figure shredded bears were unprepared wimps. How much preparation is necessary for safe fishing? After escaping from piranhas, bears might figure they'll be always successful & berry-eating bears are wimps.

In Marshall Goldsmith's analogy, a bear caught an air-borne fish. If bears' visual-acuity is sufficient, they could differentiate species of leaping or swimming fish. Would bears' cognitive processes differentiate soon enough to reject piranha & catch salmon without wasting eating opportunities?

Lighting changes, moving prey, water-light refraction, excitement, frustration, hunger pains & low energy can disrupt judgment & skills.

Full preparations would acknowledge potential disruptors, even if bears would use nets. If multiple fish are in nets, bears couldn't afford risking piranha encounters. Bears should consider piranhas rely on their teeth to attack & counterattack. What could entice piranha reveal themselves by biting sticks instead of bear paws or snouts?

Thank you for using my blog. Please let me know if I should clarify anything.

Copyright 2024 Dennis S. Vogel All rights reserved.

When you compete against big businesses with big budgets you need powerful marketing strategies & tactics. You'll find them here- https://thriving-small-businesses.blogspot.com/ https://thriving-small-businesses.blogspot.com/

Help Customers Integrate Benefits into Advantageous Predictable Storylines.

Stories alternate progression & regression in personal goals & social connections. Whether products are used socially, effects influence self-perceptions, which can shape social interactions & life-stories.

If storylines shifted unfavorably, did people misinterpret external factors or fail because of inadequate assets or despite good resources? What was misinterpreted? Which choices brought failure?

If people surrender, stagnation cancels happy endings. After numerous losses, victory seems out-of-reach & surrendering cuts losses.

Guide experience reevaluations to convert fulfilled expectations into steps toward happiness & unfulfilled expectations into improvement lessons. Positive expectations & lessons open alternatives when knowledge & attitudes inspire actions.

Problem remedies can cause side effects & conflict with other life aspects while disrupting happy endings. Negative assumptions seem safer if people are unsure whether unfamiliar products & conditions might increase risks. Even if circumstances stagnate, familiarity seems safer than unfamiliar changes.

Early-adopters want new technologies, willingly confront incompatibilities & contribute developmental insights about problems & benefits. If suppliers share early-adopters' input, use it to coach customers in using products early enough to prevent or limit problems.

Technology compatibilities can increase progress but incompatibilities increase burdens. Because conditions differ & each household uses different products, manufacturers can't fully predict incompatibilities.

Many consumers won't buy until necessities are imperative &/or drawbacks are eliminated. Consultations & pre-need practice can establish familiarity with requirements, so customers prepare to recognize & mitigate trouble.

Without accurate problem recognition, people might use convenient, familiar but inadequate products. Without owning recognized products for recognized problems, people might buy familiar discount products.

Without full problem recognition, people might treat symptoms & indulge in success delusion when symptoms recede, though problems remain.

Since we're sensitive to potential stereotypes, let's continue using Marshall Goldsmith's bear-salmon Success Delusion analogy.

If anthropomorphized salmon conclude their major problem is predators can see them in shallow rivers, turning back might seem safer. By agreeing to spawn while bears hibernate, salmon could encounter totally frozen spawning areas, so delays are counterproductive.

Comfortable Familiarity Won't Guarantee Success.

Advantage offers include insightful opportunity & problem information, so people choose successful options.

Use advertising frequency & reach to make offers familiar plus make products convenient with pre-need knowledge.

Some learn better through doing activities, but hesitate about learning lessons from mistakes. What's the minimum information consumers need for recognizing problems plus recognizing you as a convenient, authoritative source?

Just-in-time actions should include pre-need learning & practice. Start prevention before full symptom onset. Start solutions before problems become irreversible. Prevention & solution refinements result from repetitive evaluation, learning & practice processes as people achieve confidence.

Because troubles differ widely, alertness is vital but unproductive until people combine alertness with refined identification. Excessive caution might overload mental processing & attention, so people don't notice details & mistakes delay benefits.

Offer Example: '(Store) acquired (products) which you can use to __. Let's consult about circumstances & requirements. If you need different product versions, let's check wholesalers' listings. Discounters have limited choices. At (Store), you have voice plus choice. Ask questions so we can find answers, if you don't understand benefits of products & techniques. Since your success requires more than products, (Store) offers insightful information & guidance to find tutorials for developing skills applying to your tools, materials & circumstances. Let's be sure your plans & preparations fit your goals. At (Store), your chosen product & service combinations will bring you confidence.'

Familiar Circumstances & Strange Twists

Even if natal rivers wouldn't change, spawning salmon are different than ocean-bound fry. Adults' slower upstream swimming & size makes them attractive to predators. Bears don't seem dangerous to undetected fry.

After avoiding hooks, nets & predators in oceans, salmon could feel confident since rivers are shallower & narrower with fewer attack opportunities, but bears attack differently.

Memories might indicate reality & influence expectations which are assumptions about reality.

If based only on familiar threats, plans breakdown quickly. Reality-checks might embarrass some customers, but you can request permission to explain reasons: 'Though this equipment is expensive, let's explore why this (repair/replacement) is important for you.'

New Warranted Vehicles Can Be Burdensome.

Problem preventions & remedies can relieve burdens but add others. Example: Barely damaged vehicles could be functionally repaired but emission-reduction & safety technology replacement costs exceed vehicle resale values.

Necessary technology repairs become unaffordable, so recent models become junk. Even if intact components are valuable, would technicians charge excessively to install used components to repair salvaged vehicles? Would there be affordable warranties & insurance?

If totally refurbished products' purchase & operation costs approach new product prices, would people expect offsetting values: convenience, reliability/durability/confidence, comfort, etc.?

People might purchase privately without realizing moderately damaged technology becomes unpredictable.

If unguided purchases become mistakes, happy endings are unlikely. Wise decisions are necessary for fulfilling responsibilities. Unwise actions disrupt confidence with increased stress whether actions are short missions or long-term pursuits.

If life-story chapters become worse, people might prefer stagnation. Your consultations can bring incremental improvements to show customers' emerging chapters can be better.

Conflicting Desires, Expectations & Beliefs

Despite desiring & expecting quick improvements, people might disbelieve quick-fix offers. Explain how you develop integrated benefits & why they're important.

Offer Example: '(Store) offers integrate into your life. This means while consulting, we'll determine circumstantial causes & effects plus product & technique combinations to achieve your goals. Let's compare product & technique benefits to your expected opportunities, so you'll be ready for plan implementation.'

Whether creation & maintenance activities/projects represent sprints or marathons, people's preparations & results affect confidence. Without confidence, stress builds into fatigue & interferes with judgment & implementation.

Mistakes raise stress & downward spirals multiply. Guide consumers' perceptions of successful achievements, then offer resources for winning races.

However people design stories or missions, benefit eagerness should be balanced with costs of acquiring implementable knowledge & skills. People may act prematurely without testing if complex tasks seem easy.

Testing can reveal benefits, but deeper explorations & benefit developments require insightful knowledge & skills acquired through actions. If customers learn from incremental steps that don't fulfill expectations, label those as tests.

No Problem or No Reported Problems

Salmon successfully swim to oceans but eaten salmon can't report spawning failures, so each year salmon expect successes.

If you don't find enough insightful knowledge from shared discoveries, help customers create personal lessons.

As conditions change, people should verify expectations based on memories, perceptions, education &/or observations.

Tests are developed to define limits of applicability & functionality. Successful tests might show resources &/or techniques aren't functional in some circumstances. It means other resources & methods should be tested.

Risks remain until somebody explores possible resources & tries actions to develop &/or combine resources & techniques.

Adequacy is generally definable but criteria are specifically applicable. Other people's lessons & observations can reveal risks that indicate preparation criteria. Some needs might become apparent after starting.

If typical criteria are low-prices, people might not explore criteria for each need. Since people hesitate about spending more than necessary, explain what could be lost & how high-quality products ensure opportunities &/or prevent losses.

Planning, skill-building & resource acquisitions should be iterative. Potential losses might become apparent at various steps & make prevention possible. Skills should fit resources & fulfill steps, so finished plans make each step achievable.

After people define expectations & projects (life-story chapters) emerge as expected, disruptions can be like awakening in different stories. Plot twists make stories interesting & possibly hard to follow, so people might struggle with explanations.

Internally, these disruptions put other priorities off-track like derailed trains blocking traffic. A life is like a track & priorities are like trains. When high priorities are derailed, people delay other priorities until tracks are cleared & repaired.

Contrary facts & theories blow in like windstorms. Despite facts being equally true, people shouldn't force-fit them if they fit different conditions. Example: Repaired roofs don't rain-proof houses. Wind can blow rain around window frames.

When people are more concerned about price than applicability, they're tempted to imagine short-term results are functional. Instead of regretting cheap stuff purchases & getting barely adequate satisfaction, people should know what's possible & practical.

Product benefits are easy to explain but harder to make interesting. Differentiate by showing interest in customers & you'll seem more interesting to them. Make offers about local people based on your research which shows your interest in them.

After receiving your messages, people's confirmation research is easier than in-depth research. Their thoughts & questions probe memories: 'I remember that happened.' 'I've felt that.' 'I've noticed that.' 'Did you experience it?'

After that confirmation, people might check other sources for details but personal verification is more meaningful. As people verify functionality & durability of their value creations, advantage offers present more potential value people hope for.

Functional hope applies to integrating products, skills & insightful facts. Force-fitting is NOT integration. Force-fitting cheap stuff with top-quality products causes malfunctions & derails priorities.

Ensure progress with top-quality products made for specific purposes without degradation from cheap products.

Thank you for using my blog. Please let me know if I should clarify anything.

Copyright 2024 Dennis S. Vogel All rights reserved.

When you compete against big businesses with big budgets you need powerful marketing strategies & tactics. You'll find them here- https://thriving-small-businesses.blogspot.com/

Share Beliefs & Match Criteria to Integrate Customers' Success with Yours.

While reading this, consider consumers evaluating personal beliefs while strange external beliefs invade too quickly for full evaluations.

Seeing is believing unless people stubbornly ignore, misinterpret &/or reject uncomfortable details. Nobody perfectly perceives all details or whether issues are pertinent to goals.

Confirmation biases are decisions of what's true or would be without complications. What are niche members' preferences for resolving complications? Advertise into customers' beliefs including empowerment to maintain or improve reality.

Since people's confidence wanes, do your offers support biases or make advantages reachable with specific resources?

Offer Example: 'Since weather supports & hinders plants, gardeners need integrated knowledge & products. (Store) kits customize instructions to integrate products & skills with tutorials. Local problem evaluations guide products & skills integration to harness positive factors with fewer negatives. Make gardens pleasant challenges with strategic tilling, mulching & planting fitting your goals, soil & weather.'

Advantage Offers Combine Mental & Physical Benefits.

Continual disappointments seemingly confirm failure delusions (perceived impossibilities). Customized kits generate possibilities to augment customers' life stories or chapters. Kits boost abilities, so people can establish, support &/or extend self-confidence.

Let’s continue extending Marshall Goldsmith’s success delusion analogy & avoid human stereotypes by anthropomorphizing bears & salmon with piranha protectors. (This post ends with straight advice.)

This nonpolitical analogy (below) demonstrates serving niches. It seems strange until you consider current controversies from opponents competing for "truth" & rejecting each other. How will you compete when people are comfortable with lies?

If nature or society pressures salmon to spawn, "SHOULD" &/or "CAN" beliefs could inspire actions.

Belief Formation: 'I should spawn, but can I? Previous adults haven't returned, so how would we know spawning is still possible? When we left, some eggs remained. Do fry come from those? Are scientists lying about unproductive eggs?'

Integrate INFORMATION into Belief FORMATION.

While deciding & planning, what do salmon believe about themselves, responsibilities & conditions? What are their preparation criteria? Do they want or believe they need help? What would ensure proficient goal achievements, so salmon decide to act?

Salmon might reject piranhas as unnecessary consultants or extreme escorts because salmon adequately survived danger & fulfilled opportunities for years. Ocean-bound salmon haven't seen bears. Salmon don't return to oceans & report bear troubles.

Danger awareness OR upstream swimming could be manageable until concurrent difficulties emerge. Simultaneous mental AND physical exertions cause exhaustion.

Though salmon don't survive spawning experiences or bear encounters, bears have observed case studies &/or experiences with salmon. Would sensible salmon go unprotected because they reject piranhas without bear experiences? Are salmon like many humans prioritizing pride over physical safety?

Salmon could be deluded about probabilities of spawning successfully since their parents spawned. While living in oceans, adults don't see bears eating salmon. Would they be convinced by bear attack videos or pictures of rotting fish scraps eaten by scavengers? When unprepared salmon learn bears are real, it's too late to avoid danger.

Salmon could think their population indicates their parents were safe enough to spawn.

Counter Argument: If swimming upstream is easy & safe, why aren't thousands preparing to spawn? Females can have thousands of eggs. Males have milt for thousands of offspring. In safe conditions, hundreds of adults could propagate thousands of offspring. Logical questions can prompt reconsideration of beliefs & options.

(Advertise observable facts, so skeptics notice customers' successes & reassess confirmation biases about unsolvable problems.)

If salmon don't implement protective or preventative actions, bears are apt to attack. Salmon won't get second chances. Piranha might save salmon by doing "extreme" things to bears.

Protection drones might be invented if piranhas' successes are judged as extreme. If bears witness piranha attacks, salmon might avoid extreme actions with remote-controlled passive drones to scare, but not attack bears. (Remote-controls require thumbs? It's an analogy!)

Would bears learn to identify drones & attack salmon? Would bears invent drones to hunt & serve-up prey?

Attack drone marketers might compare passive drones to drone (male) bees without stingers. 'You won't be protected if drones can't attack enemies.' Passive drone marketers would exploit any cases of "extreme actions". Bears would judge any salmon defenses as extreme violence.

Optimal protection could seem extreme or minimal depending on biases. If salmon want full protection without controversy, should they avoid danger (change spawning practices), risk danger by using minimal measures or ensure safety despite criticism of violence?

Testing is necessary but should salmon start with maximum measures then decrease, or minimum then increase? Depending on criteria, the same results seem inadequate or excessive.

Marketers could avoid consultations but recommend products & procedures with testimonials &/or case studies. But without collaboration, how would retailers & customers find resources to maximize effectiveness without excessiveness?

How Would You Counter Objections Of Extreme Practices?

Piranhas won't attack bears on land. Bears might be attacked while drinking or crossing rivers peacefully. How would piranhas or drones differentiate peaceful bears from predators? Though bears don't warn prey, should bears be warned about piranhas?

If piranha recruitment is salmons' only effective, efficient protective & preventative action, "STEP-1" could be hiring one piranha as a test. If that piranha goes with the first salmon contingent & makes an example of a bear, other bears could attack while the piranha is busy.

Some bears would think they'll defeat any fish because they've defeated many. How many piranhas would be necessary to cause bears to stay away? How many piranha-bear case studies would "prove" piranhas caused bears to stop attacking?

After piranhas would be accepted as escorts, should they consult with salmon to maximize plans & resources? Would communication devices help fish exchange questions & answers or report expected plus unexpected results? Fish-to-fish communication devices can inspire confidence & reduce stress. If salmon didn't request help, reducing stress would conserve energy. Salmon could be more productive & enjoy traveling.

(If people don't actively use products/services, benefit availability is like insurance. Though insurance premiums might seem wasted, financial protection is reassuring.)

Would communication/in-transit consultations help piranhas adjust current & future offers? In-progress incremental tests can bring quick results & adjustments instead of waiting to learn afterward or acting based on historically different conditions. Direct observational & experiential applications can preserve emerging benefits while actions are functional.

Piranhas might survive even if salmon become prey, but without salmon spawning, the customer-base would shrink. Piranha should interview salmon while they evaluate positives & negatives plus record testimonials. Did salmon feel personally secure? Were they uncertain about achieving their goal? Did they understand how & why products & actions were/weren't efficacious?

Salmon might think they're safer in numbers because they can overwhelm bears. It'd only work because some salmon are caught while others swim past. Salmon might object to recruiting predatory fish while justifying how they prey on smaller fish.

As Our World Churns, So Do We!

How will defend yourself & customers who use products for unintended purposes?

Whichever niche you choose, you'll need to defend customers to yourself & others. If you switch away from unprofitable niches, how would you justify your prior defense? How would you justify switching?

Advantage offers demonstrate loyalty to customers, so they justify integrating your store because they prefer specific products, principles & practices. What do niche members stand for/against? How do you support their stance? Passion for people motivates people's mutual support.

If you lose or don't have a passionate affinity for your niche, products/services & insightful knowledge, how will you continue day-after-day. You might logically defend choices to yourself & others, but you should have emotive energy.

Zig Ziglar said enthusiasm means "I Am Sold Myself". Selling includes internal & external logic & emotion.

Jim Collins's Hedgehog Concept is based on understanding 3 intersecting circles: "what you can be the best in the world at, what you are deeply passionate about, and what best drives your economic or resource engine."

Your dedication grows from your passion for profitably developing your talents & insightful knowledge to help people create & maintain advantages. Compelling offer descriptions boost rapport by expressing your dedication & connecting your passion to consumers' passion. Rapport attracts customers & holds them in your orbit as integration increases.

Express how benefits combine into advantages & why these are important for customers, plus why customer integration is advantageous for them & you. Customer integration means you're united, so continued integration builds & maintains more advantages.

Establish Your Niche. Join The Team.

If you offer similar products, differentiate from competitors with insightful knowledge for specific people's goals. If you don't have testimonials or case studies, refer to product reviews. Without identifying people, advise checking news reports, especially about people who disregarded warnings.

People might be confident about success despite hazards & be unprepared until you present indications with precautions & remedies. As you create customer satisfaction, present testimonials & case studies about using insightful information with criteria to diagnose & overcome problems.

Discount product-price offers show discounters lack facts about products & consumers' conditions. That price focus shows concern about money. Insufficient facts show discounters aren't teammates concerned about consumers' results.

Thank you for using my blog. Please let me know if I should clarify anything.

Copyright 2024 Dennis S. Vogel All rights reserved.

When you compete against big businesses with big budgets you need powerful marketing strategies & tactics. You'll find them here- https://thriving-small-businesses.blogspot.com/

Avoid Encouraging Consumers to Ignore Advertising.

People avoid wasting resources on anything perceived as unproductive.

You'll maximize advertising efficacy by testing offers & using consultations to learn consumers' perceptions of current & potential circumstances. While withholding direct criticism of customers' goals, you can lead people to persuade themselves to adjust perceptions & goals.

Offer Example: '(Store) offers (products) & insightful knowledge for shaping (results) into advantages. Imagine checking your house for (problem) without dread because (Store) guidance will link your product choices with instructions for achieving your goal. You can end (problem) & create progress with less stress because you created new advantages.'

Don't risk big bucks without knowing how consumers perceive reality. Learn their beliefs about their abilities to shape reality. Consistently test offers & adjust after interviewing respondents.

Apparently, retailers assume consumers are motivated to accept ads. Consumers consistently need/want benefits, but questionable claims & bland offers indicate advertising isn't worthy of attention. Advantage offers build on Awareness by earning Attention, Interest, Desire & Action.

Advantage Offers Motivate Consumers To Accept Ads.

People are motivated or naturally inclined to approach familiar locations & resources for opportunities plus avoid potentially threatening unfamiliar things.

Advantage offers are different than competitors' bland ads & stimulate curiosity by establishing consumers' awareness of valuable options for creating remedies & opportunities. Ads should demonstrate you understand niche members enough to help them escape trouble, change directions & achieve goals.

Overwhelmed people temporarily avoid exploration & might skip limited time/supply offers, while resting or recovering from stress. Avoidance can become habitual stagnation despite an uncomfortable status quo. Habits seemingly have gravitational pull & breaking free includes techniques for maximizing products to establish traction & momentum.

Setbacks Break Momentum by Undermining Traction

Advantage offers explain basics so consumers recognize their circumstances & realize you can guide their steps for maximum traction & minimum slippage.

Even uncomfortable mistakes can become habitual when overwhelmed people don't recognize negatives or positive alternatives. Explain why offers are viable options via step-by-step understanding. Example: (Symptom) indicates (cause). Step-1 uses (product) to start (process) which is necessary because __.

Build insightful local knowledge to develop questions about maximizing suppliers' offers & for guiding customers' expectations & actions.

Ask customers for reports plus request suppliers' testimonial & case study files to demonstrate why product & technique combinations bring advantages. These establish foundations for offers & consultations. Exchange insightful information in updated consultations when customers return for more advantages.

Adapt insights into offers. Example: Customer- 'When I used (products & techniques), I got (benefit).' Retailer- 'By adding (Product-A & Technique-B) to (benefit), you can increase it to (advantage).'

Future Offer: 'It's time to plan for (benefit). (Store) consultations explore your expectations to refine your goals. Let's consider your skills & conditions, so you'll sharpen your ability to do (techniques) & maximize (products) for creating (advantage).'

Increase Your Sales by Increasing Value.

My advice integrates your store into customers' lives & integrates their successes into your success. If you reject this advice, how will you differentiate offers & your store?

Typical advertising ('Product-X $7.99') doesn't offer better experiential opportunities or observable remedies. Would you buy from somebody yelling, 'Widgets $56'

Test compelling descriptions because people might ignore nondescript or redundant offers. When you test product combinations & offer statements you might attract consumers who weren't impressed by previous offers.

Motivate People to Move Toward Your Offers.

When actions & increased comfort correlate, people feel approaches or avoidance bring progress.

Advantage offers induce people to approach for new & upgraded experiences or problem avoidance. Activity exploration & planning can increase motivation because people anticipate better options especially when your retailer team offers disruption avoidance. How much disruption is preventable if customers can prepare?

Analogy: As Problem-ABCD starts, can customers avoid D, reduce C & quickly repair AB damage? After repairs, which offers would help customers personally recover enough to enjoy opportunities? How can your retailer teammates help customers confidently prepare for trouble & plan opportunities?

As stress dispels positivity from people's minds, how will you explain offers so functional hope & motivation relieve stress. After consumers feel that relief, they want more. Help people accept your advantage offers by explaining how you improve functionality.

Consider Consumers' Issues When You Develop Offers.

Do customers have updated knowledge about problems & techniques while planning to approach opportunities & avoid problems? If you don't offer knowledge updates, how will customers choose the best retailer, products & techniques?

If people are dissatisfied with previous offers & uninterested in stale promotion methods, how will you achieve AIDA?

Determine whether to motivate consumers to continue actions, adjust or change directions. After that, find THEIR reasons for actions instead of trying to persuade people to adopt YOUR motivations.

To prepare for or preserve opportunities, which disruptions do customers need to avoid? Do consumers recognize existing disruptions? How do consumers define opportunities & disruptions? How do you help customers maximize opportunities & minimize disruptions?

Fill consumers' knowledge gaps with insightful facts to create understanding of ways your offers fill gaps between conditions & consumers' goals.

Help consumers understand facts. Expectations drive purchases when people make assumptions about conditions, products & methods. As you learn about common assumptions, your ads should clarify issues. Do niche members expect superior advantages from generic products or methods?

Assumption-Based Actions Resemble Magical Thinking.

As we continue with magical thinking from January, let's avoid more human stereotypes by anthropomorphizing bears & salmon & extend Marshall Goldsmith’s analogy about success delusion.

I don't mean people believe they're magical.

Human nature imitates salmon nature when anybody assumes experiences indicate future consequences. Ocean-bound salmon swim to opportunities & away from problems. Rocks, logs, weeds & predators in shallow rivers are unfamiliar challenges for salmon.

Predators notice salmon swimming/leaping over obstacles. Air-borne salmon swim (they can't fly) & try swimming motions to break predators' grips. They swim toward spawning areas as if swimming is their only requirement. Their main activity is swimming since it matches their abilities. Swimming has always been sufficient, why change now?

If they prepare & don't let predators take control, salmon could use their tails to slap predators then escape while predators attempt self-defense. (It works in cartoons! OOPS! Magical Thinking!)

What would demonstrate benefits of preparations, so people accept offers? What could persuade people to adopt other resources for more abilities & be thoroughly prepared? How would you explain thorough preparation based on customers' needs/desires, goals & expectations?

People's actions & attitudes seem to mimic spawning salmon as they return to natal rivers without considering other options & planning precautions. Salmon hatchlings don't have the same experiences as adults swimming upstream. If they'd remember any details, evidence-based comparisons could be reality checks.

Consultations could prompt adults to remember river & personal conditions. For multiple spawning species, adults' case studies would help future spawners.

You can work with groups to create advantages based on members' varying experience levels. You & members can combine experiences, insights, & knowledge with physical resources to spawn advantages for each.

Conditions Analogy: 'Salmon hatchlings swam through small spaces & weren't noticed by predators. While swimming/leaping over rocks, adults are caught or barely escape. If they had known water-levels (condition-A) would change; they would've searched for camouflage (resource-B) & prepared to blend in (do action-C), so they could spawn (achieve result-D).

Human Consultation: As you remember (condition-A), what do you expect when you return? By looking at these pictures or scouting the area, you'll notice (condition-A) changed. Do you want to achieve (result-D)? Are you prepared to do (action-C)? (Discounters) have (resource-B-minus) & don't demonstrate it. I'll demonstrate how to use (resource-B+plus). Its advantage over (resource-B-minus) is __. (Resource-B+plus) makes (result-D) achievement easier because __.'

Many fish aren't threatened by bears & don't have lessons for salmon. They need to consult with or be escorted by piranha because salmon physical options are limited. Choices seem to be pre-ordained by salmon nature but self-inflicted limits are optional.

After bears teach cubs about piranha, salmon could use Anti-Predator-X piranha drones. (Work with me, OK!?)

What evidence would show which product & technique options advantageously fulfill desires so customers are persuaded to invest?

Great Lakes salmon might reject anti-predator products because salmon eat other species. If you offered Anti-Predator-X $38 without explanations, it would be irrational to expect anybody to magically recognize it & its benefits.

Salmon busily strive to fulfill responsibilities without knowing about land-based predators (humans & birds) because few salmon escape & inform others. After surviving for years without protection, salmon might magically assume a need for protection is a myth because salmon are the only serious predators.

Some sport-fishers catch-&-release salmon, who could think they escaped but deny being caught.

You won't persuade everybody. You only need to attract the persuadable with questions braggarts won't answer. Fishing-line breakers could claim they're too smart to be caught but how did they get that hook-shaped mouth jewelry?

Consultation Analogy: 'Lures seem attractive but real organisms look like (insects) & move like (wiggling motion). Use Hook-Detector to confirm safe food.'

Thank you for using my blog. Please let me know if I should clarify anything.

Copyright 2024 Dennis S. Vogel All rights reserved.

When you compete against big businesses with big budgets you need powerful marketing strategies & tactics. You'll find them here- https://thriving-small-businesses.blogspot.com/