Advantage Offers Establish AIDA & AID Niche Members Decision Processes.

NOTE: Though I want you to learn these concepts & emulate my advantage offer examples as parts of your complete ads, I'm against artificial intelligence harvesting my work. I don't write complete sample ads. When I express concepts with salmon, piranhas & bears, these conflicts analogize human troubles.

I haven't studied AI, but I know there are various versions that are evolving. It's hard to know each week what various versions can/can't do. If somebody has artificial intelligence harvesting & plagiarizing ads &/or marketing concepts, it might skip my analogies.

Plus, I don't understand all human sensitivities, so I avoid stereotyping with analogies. Consultants should work with clients to explain how offers fit niche members' lives & fulfill opportunities & remedy problems. These explanations should uplift without offending.

Customer integration differentiates specialist retailers from competitors.

Customer integration links products, insightful knowledge & methods to reduce customers' cognitive labor. Customers are less frustrated; they have functional hope & don't delay implementation.

People evaluate "information" as troubles build. Theories (other people's ideas) seem risky. Perceived "facts" (familiar, comfortable ideas) might not fit new troubles or remedies. When people reject previous "facts", escalating uncertainties could cause people to suspect other beliefs. Growing doubts tip confident beliefs like domino rows encroaching on & collapsing psychological shelters like houses of cards.

Stresses increase as people's certainty becomes tenuous. People may delusionally claim their preferred "truth" is immutable or become frustrated while accepting negative reality.

Though people debate quote attributions, wisdom is often accepted. Share wisdom, so people willingly (instead of grudgingly) share & accept knowledge.

"Those that won't be counseled can't be helped." Benjamin Franklin

Make your offers advantageous by guiding product & skill tutorial choices. Different perspectives are necessary because one person can't gather & accurately interpret total reality. Describe possible progress from your advantage offers & possible regression without your offers.

(Clayton M. Christensen & colleagues explained interdependencies & modules. I'm extending the concept to implementation practices.)

Even if people are skeptical, persuade them to consider other ideas. Full, long-term remedies & opportunities are available when people step beyond their status quo. People often refer to THE status quo, but people progress by possessing THEIR specific status quo instead of feeling owned by personal circumstances.

Guide customers in crossing self-limiting boundaries to achieve goals by accepting interdependent products & methods. Explain how interdependencies connect customers' life modules to create advanced remedies & opportunities. As a specialist retailer, explain how your insightful knowledge expands customers' advantages.

"The test of a first-rate intelligence is the ability to hold two opposed ideas in mind at the same time and still retain the ability to function." F. Scott Fitzgerald

This can mean reconsidering valid evidence of previous conditions while adjusting to nascent opportunities or problems.

Example: Winter's slow deep decline in temperature & humidity didn't affect building materials like autumn's daily temperature & humidity variations. Though winter feels harsh for humans, objects have different tolerances.

If objects are made for extreme conditions, opposite variations can be worse than extremes. Homeowners should adjust diagnostic practices & preventative maintenance according to changing causes & effects. By updating with interdependencies, some modular products & methods remedy effects of emerging conditions.

Explain how interdependencies empower customers' abilities to build on successful foundations that are modules now.

Though temporary confusion & tension feel dysfunctional, people can create higher functionality by adding interdependencies to modular life factors.

Establish Awareness of better possibilities. Hold Attention with persuasive ideas. Establish Interest with incentives to convert anticipated benefits into advantageous reality. Build Desires by compellingly describing advantages to motivate people's purchasing Actions to claim what you describe. The best compelling descriptions are necessary since people have many options.

To inspire Attention & Interest in your improvement & problem deterrence options, you might need to spark consumers' Awareness of misinformation. You might analogize with examples of accepted "information" becoming misinformation in changing conditions.

Attention costs energy & time, so justify why people should reprioritize & reconsider plans. Interest means reasons to connect Attention to Desire. Motivate purchasing (Action) with descriptive testimonials & case studies about fulfilled opportunities &/or remedied problems. Justify advantage offers as returns-on-investments & specific goal fulfillments.

Offer guidance because knowledge gaps & uncertainty breed procrastination. Doubts may indicate people aren't Aware of or don't accept applicable facts. Are niche members Aware why specific products & retailers are best for goal achievements?

Raise Attention of high-value problem remedies to drive Interest in benefit creations/preservations. In which cases might consumers' low-price Desires override caution & bring frustration with discounter purchases? The AIDA model brings dissatisfaction if Actions don't fulfill Desires.

Satisfy Customers & Earn Referrals!

After receiving your offers, which niche members' Actions are more likely: In-store inquiries/purchases, Request friends' recommendations, or Check websites?

Ask customers to offer helpful digital or printed information to loved ones. This information is useful for customers who aren't articulate or lack time for recommendations. It's important because loved ones can similar troubles, but any perceived small differences & unnoticed symptoms require different approaches. Loved ones can call you, visit your store &/or website.

Offer Example: 'Since (problem) is a local issue, consider the importance of local insightful knowledge. (Store) customers are local, so ask them about their satisfaction. (Store) inventory is chosen for local conditions. Manufacturers provide product specifications & instructions. During (Store) consultations, your concerns will guide product & technique recommendations. Most retailers want you to believe prices matter more than anything else. (Store) is dedicated to long-term high-quality advantages from combined beneficial product & skills.'

Since June 2022, we've avoided human stereotypes by anthropomorphizing bears & salmon while extending Marshall Goldsmith's analogy to avoid success delusion & spawn insights.

Salmon feel compelled to return to natal rivers, swim upstream & spawn. They don't know why. They know how to swim into currents & around obstacles. But rivers are shallower than oceans, so salmon are vulnerable to unfamiliar predators. Nobody warned them, so salmon don't prepare for bears.

When humans are negatively surprised, anxiety &/or anger surge as invading emotions.

Value starts with Awareness of opportunities & needs plus insightful comparison criteria to maximize choices. If consumers are only vaguely Aware, potential risks seem nebulously distant. Attention doesn't seem important if consumers don't perceive value gaps or risks.

If opportunities, problems or offers don't warrant Attention, consumers don't justify Interest, so Desire won't build to motivate Action, because purchases don't seem important. Without AIDA, you won't sell!

People don't buy if they think opportunities are only for others. Compelling opportunity descriptions help niche members realize they deserve & can benefit from acquiring opportunities.

Compelling problem descriptions can be warnings &/or comparisons.

Offer Example: 'You might not notice (problem) as it grows slowly. Instead of passing by, check __. Does it look as it did years ago? Discoloration can indicate trouble. Is it as strong as before? (Store) has checklists & guidance criteria for determining how urgent your concerns are. Your action now can reduce trouble. If you wait, damage will increase & repairs will be more expensive. When you invest in (Store) project kits, you'll have customized remedies from highly-effective & efficient products & methods.'

As people habituate to conditions, emerging problems can go unnoticed or seem normal. People might be comfortable until problem severity increases.

If you habituate to low sales volumes, low profitability may seem normal. You should have a stronger business.

Thank you for using my blog. Please let me know if I should clarify anything.

Copyright 2024 Dennis S. Vogel All rights reserved.

When you compete against big businesses with big budgets you need powerful marketing strategies & tactics. You'll find them here- https://thriving-small-businesses.blogspot.com/

Specialist Retailers Observe Conditions & Help Customers Shape Experiences.

Coaching increases valuable abilities by improving/adding techniques.

Advantage offers can dramatically or incrementally advance people's effectiveness & efficiency. Advancements outweigh problems by tipping scales in customers' favor.

Analogize balance scales by thinking how problems weigh customers down. As you add value to one side, leverage lifts weight from customers. Explain leverage & combine beneficial elements, so advantageous combinations lift weighty problems & stabilize lives.

To push/lift loads, people need power & stability. While simultaneously battling issues, people push while being pushed from multiple directions, which disrupts balance & increases vulnerability.

If levers break or slip, problems become worse. Leverage analogizes condition-altering resources for facilitating advantages. Help customers appropriately follow-through, so finalized efforts stabilize benefits. If any combined benefits fail, advantages deteriorate.

While shedding loads, people might celebrate perceived relief & stability then switch to other issues. Success Delusion can disillusion people causing them to mistrust their judgment &/or businesses.

Discuss expectations plus which partial indicators could be misinterpreted as completed success.

Offer Example: 'Some stores publish product-price lists to imply cheap products sufficiently solve (problem). At (Store), let's explore insightful facts you need about (problem), products & techniques. Diagnostic checklists indicate troubles & guide your remedies. Use (Store) checklists to review current & needed resources. Your order will be processed for products & planning while (Store) business teammates guide you in confidently finalizing other projects. Avoid stress. Increase productivity. Enjoy favorite activities.'

Avoid or Escape

Whether problems invade like parasites or overpowering predators, people need insightful information about advantages & disadvantages. Since surrounding conditions seemingly close-in like predatory packs, customers need escape methods/routes. Which advantages do you offer for safety & victory?

Compatible modules & interdependencies interlock to create/maintain value. Exciting innovation offers spur purchases until people realize their skills, products & problems are incompatible. Despite fitting people's knowledge, skills & other criteria, modular & interdependent products can badly interact or inadequately integrate.

Unclear purposes & fulfillment plans can bring unwanted results, whether circumstances & resources are incompatible or interact well. Experiential incompatibilities arise from moral, result/expectation, need/desire or other inconsistencies.

Plan projects with refined purposes & appropriate resources to help customers avoid failures from incompatibilities & faulty preparations.

Since June 2022, we've avoided human stereotypes by anthropomorphizing bears & salmon while extending Marshall Goldsmith’s analogy to avoid success delusion & spawn insights.

If natural population maintenance doesn't work without exceeding resources & abilities, salmon can adopt & adapt external best practices. Coaches noticed male birds & insects attract females with colors & sounds. Salmon spawn once, so males didn't know which external best practices could work better.

When coaches helped males add sounds & colors, bears noticed & ate more salmon. Surviving males didn't attract females that look for nesting spots without noticing males. External practices didn't help males release milt. Though bears caught more males, a misguided minority fulfilled duties after barely avoiding predators.

Fewer males fought each other & more females nested eggs. For public relations & reputation repairs, coaches adjusted criteria & claimed success because some clients succeeded.

Birds & insects attract mates because they need direct contact. Female salmon choose places, not mates. Males just show-up & release milt. Dating app developers tried influencing salmons' preferences without learning species requirements. It's like discounters claiming success because customers finished projects, though many customers are disappointed with long-term results.

Retailers can observe conditions & compare niche members' practices to case studies. Retailers should find causes & effects to help customers repair damage & fill gaps. Discounters fulfill minimal customer satisfaction criteria & hope nobody notices problems reemerging.

Offer Example: '(Store) offers guidance for long-term protection & productivity. Discounters let you hold a few dollars, but since trouble remains, you'll need more money to repair damage & create what you need for future protection. At (Store), let's explore expectations, then identify necessary products & practices for progress & preservation.'

Increase Your Niche Understanding.

As more problems arise before others are solved, people feel they're losing control. As consumers use cheap products to gain, then lose temporary control, discounters profit when people buy additional inadequate products as replacements. This prolongs dissatisfaction despite intermittent, insufficient relief.

When problems feel like ever-pursuing predators, escape is temporary. As fatigue increases, people perceive ill-defined problems as bigger threats. Low-quality might enable temporary evasion. High-quality escape isn't excessive. "Too much" is better than "too little".

Full problem/opportunity & product explanations should build enthusiasm. Zig Ziglar advocated salespersons' enthusiasm because enthusiasm can be decreased without disaffecting prospects.

Ziglar's analogy: During a man's shortcut across a pasture, a bull chased him. After feeling "bull breath", the man over-jumped for a tree branch, but caught it on his way down.

If prospects dislike enthusiasm or long explanations, catch them on the way down with high-priority subheads & summaries.

Integrate Your Business with People's Productive Tendencies & Guide Maximization Practices so People Preserve Progress.

As I analogize predators, it may seem I'm exaggerating problems. Let's consider how stress magnifies people's perceptions of problems. Multiple familiar problems are troublesome. People are often distracted while learning to contend with unfamiliar, identified problems. (Example: Clogged pipes are obvious. Combined chemicals & microbes become indistinguishable sludge.) When unidentified problems strike, subconscious minds search in simultaneous directions for memories & external condition comparisons.

This following run-on sentence demonstrates how preoccupied people are.

While conscious minds juggle identified issues, subconscious minds insert potential definitions of unsolved, growing problems with likely remedies that somewhat worked for possibly similar troubles.

Unidentified problems are like shadows possibly indicating/exaggerating threat shapes & sizes. When people feel outnumbered or vulnerable, problems seem like threats/predators. Limited resources are wasted on misjudged abilities & unidentified problems if an uninformed consumer can afford one attempt.

Conditions Affect What's Efficacious Against Predators & Prey.

(This analogy is partially scientific. I'll connect it to marketing. I don’t understand all human sensitivities, so I analogize to avoid stereotypes. I'm not dehumanizing people, please don't be offended.)

Reptile & amphibian predators attack moving prey. If insects & small animals don't move, these predators don't attack.

I've heard frogs would starve if they were put in containers among freshly killed flies. If you'd put a frog in a container & drop in flies as you'd kill them, that frog could starve unless falling is perceived as movement.

Like humans waiting for justification, frogs only flick sticky tongues for attractive food. They don't have hands for removing inedible crud, which would be removed internally.

Though you've stuck-out your tongue & bought inventory, niche members don't want to be stuck with useless stuff & have different standards for sticking tongues out. What about offers would cause people to change standards, behaviors & schedules? Are consumers hungry enough? Are they motivated to fight/escape from hungry predators?

Human attention is drawn like prey & predators are naturally programmed to detect movements. If criteria aren't fulfilled, people & animals don't perceive any need to change behavior.

Some predators don't move until prey is close to catch.

Mice detect predators, then freeze, flee, or fight. You may've heard cornered mice fight because they can't escape. Dying or winning is how they end danger. By freezing, mice might avoid detection & survive long enough to pass genes to future generations. It's debatable whether threat responses are natural or nurtured.

Threat perceptions influence whether people freeze/wait or reject offers. Advantage offers explain threats & how kits remedy &/or prevent damage/injuries. Perceptions don't guarantee optimal decisions, so consumers need interpretative guidance.

Despite accurate problem diagnoses, you might overestimate severities based on customers' perceptions. Determine if customers should Zig or zag. If customers jump higher than necessary, they can catch problems on the way down.

If enemies are comparatively small or seemingly vulnerable, mice can react naturally or respond based on learning experiences & observations. Would fighting end the problem? Would running be a temporary escape until predators attack again? Would delays/escape allow time for learning & planning or postpone inevitable trouble?

If potentially bigger, stronger predators are perceived, there's limited time to mentally process responses. Natural reactions seem more expeditious, but possibly less effective. Mental processing delays moves, but could optimize responses. Processed responses could counterbalance/counteract severe predators/threats which are hard to predict & control.

People react in personally habituated/natural ways depending on how preparations compare to perceived threats.

People habituate/default to what feels productive & familiar. If you want consumers to accept unfamiliar offers, promote kits while people have time to process insightful knowledge which makes kits & benefits comfortably familiar.

If problems are uncomfortably familiar, clarify details consumers may've forgotten or misinterpreted. Provide what people need for responding emotionally but logically. If people think it's too late to think logically, they'll probably react & take the easy way out (buy from discounters).

People may act habitually, if freezing/staying-put seems logical. People won't stay to preserve or increase progress & benefits, if flight/abandonment seems logical.

Inspire functional hope by explaining logical, emotionally satisfying advantages to attract consumers & preempt potentially inadequate choices.

Thank you for using my blog. Please let me know if I should clarify anything.

Copyright 2024 Dennis S. Vogel All rights reserved.

Your business's profit potential depends on how much value your market niche perceives in what you offer. They won't perceive any value unless they have a reason to think about it. It's why you need effective marketing. https://thriving-small-businesses.blogspot.com/

Successes Are Effects of Planned Causes. Superstition Only Feels Like Success.

Advantage offers explain consumers’ problems & opportunities to show how options fit. Retailers’ empathetic understanding establishes/reestablishes rapport, so consumers confidently enter stores.

Orientations create familiarity, so people comfortably buy project kits. Cheap products don't adequately help people adjust to uncomfortable changes from circumstantial causes or inadequate projects. To overcome negatives, people might reprioritize & forgo other benefits. Example: Storage space accommodates one object. Bigger sheds or storage rentals cost money customers could've invested in better equipment.

Consumers feel successful when saving money until cheap stuff fails to establish advantages. Top-quality, prioritized projects create stress-relieving advantages.

Orientation relates to positioning. To position your store in niche members’ lives, offer necessities for reaching & maximizing life positions. To reach, maintain & maximize advantageous positions, customers must integrate with specialty retailers. You & customers cooperate to preserve their advantages by maintaining your store’s position in their lives.

Nobody has perfect perspectives, so use consultations to orient customers with knowledge of their current & desired circumstances. With agreement about their locations & destinations, help customers maximize planning & product selections.

Customer integration retailers help customers identify positive & negative expectations. People might discard warnings if troubles don't emerge as expected.

Orientations/consultations explore expectations, establish criteria & preparations for emerging negatives &/or unfulfilled/late positives. People need evidence to discern if positives & remedies fade slowly or problems emerge gradually.

Help Customers Prioritize Needs & Abilities.

People accept Stephen Covey’s guidance about Qudarant-1 & Qudarant-2 priorities. Many things seem urgent & important. If everything seems equally prioritized, nothing is prioritized.

Which problems might cause more stress, damage, &/or interference with opportunities? Because of overwhelming stress, people might not notice/ignore symptoms or causes.

Organized, aware people highly prioritize problems & learn symptoms. Without enough money, people can feel preliminary relief by planning repairs. Preparation & incremental steps bring some comfort if people can't afford full projects.

Though reprioritization could feel disruptive, explain why customers should reconsider budgets & plans to solve problems sooner.

Example: Repairing Problem-A might be a better priority if Problem-B can worsen, but customers don’t have adequate skills or budgets. Orientations/consultations can reveal whether customers should: 1) invest time to learn skills for using unfamiliar products to remedy Problem-B; or 2) remedy Problem-A sooner with familiar skills & products.

Review urgency & importance criteria if potentially higher priorities or low budgets cause postponements. People delay until they’re certain about the best prioritizations.

Should prioritization be based on potential plan disruptions; comfort; readiness; &/or other issues?

People reject radical changes, but tolerate permanent issues to avoid bigger hassles & expenses. Understand niche members' tolerances to guide choices.

Stressed people might prioritize resisting changes that are unexpected, different than predicted &/or perceived as problems. When people stop opportunities or remedial projects to focus on perceived problems, stresses multiply as prioritization is derailed.

Specialist Retailers’ Consultations Can Guide Reprioritization by Applying Insightful Information.

People might suspect circumstantial changes, but lack definitions for identifying differences.

Analogy: Advantage offers can include clues about trouble like definition updates for security programs. Malware scans could be destructive if programs quarantine all software changes.

Without criteria/definitions, frustrated people unsuccessfully scan for changes that become troubles later.

In similar circumstances, people might disregard/habituate to recognized objects. Caution increases because of perceived threats & perceptions are based on criteria.

People prioritize loss avoidance & remember potential harms & benefits, especially if relevant to priorities. In courtroom shows, you might’ve heard actors/lawyers claiming cross-examination questions are irrelevant to the case. Judges determine relevance somewhat like Reticular Activating Systems engage with, pursue or reject stimuli & subjects.

Irrelevant issues aren’t evidentiary. Make advantages evident, so customers sustain your offers & overrule competitors.

Without guidance, facts, impressions & feelings simultaneously zip through consumers’ minds like this equation: Tools+materials+insights+knowledge+skills=advantages.

It means: Offer context-based insightful knowledge, so customers skillfully use tools & materials to create & preserve advantages. Creating, retaining, regaining &/or combining experiences brings & preserves advantages.

As people & circumstances change, you should guide customers' evaluations for updating experience combinations. These beneficial combinations are goals & specialized insightful knowledge maximizes benefits.

Consumers don't specialize like you, so compellingly describe advantage offers, so niche members realize they need you.

Fatigued Minds Are Overdrawn on Attention.

Paying attention is costly & can engage with or transition among subjects. Attention is limited by low-energy & mental capacity. Swiping left or right is analogous to what minds did for centuries. If option-1 seems tolerable, people want better options without missing-out on known & unknown opportunities.

“Engaged” is like conscious/subconscious minds sustaining attention. Engagement can mean mentally subscribed to retain access to information or other promised/perceived value.

Narratives involve minds by providing & holding details leading to conclusions. When beginnings engage minds, people want conclusions/resolutions. Incomplete stories leave open loops & value seems to be missing. Advantage offers can include opportunities competitors ignore. Desired, unfulfilled opportunities are gaps people want to fill.

Fear-Of-Missing-Out hurts because opportunities are lost. FOMO hurts when missing out seems like personal or social failure.

Offer Example: ‘While you’re earning & paying money, plus trying to cope with information overload, opportunities are passing & problems are progressing. WAIT! Problems are progressing?! Without adequate preventions & solutions, conditions regress & problems progress. You need (Store) consultations to gain insights for using knowledge & skills, so you'll avoid cheap product results. Let’s check causes & effects, so your chosen top-quality products will fit conditions & your necessary skills. Discounters specialize in pushing manufacturers for lower wholesale prices. (Store) specializes in customizing kits, so you’ll learn skills to create & maintain (advantages).’

Cheap products have missing value when discounters push manufacturers for lower wholesale prices (more on that later).

Zig Ziglar & others advised us to use stories to teach memorable lessons. Characters can be like mental handles which made Smokey Bear effective for fire warnings. Make characters as detailed as necessary for meaningful messages. People can engage with characters by adding personal details to perceptions.

Fictional & real bears & fish are often featured in media. When you’re reminded about predatory competitors or natural struggles, remember you need to create success. Don’t wait for customers or success.

Results Are Perceptual & Interpreted. Compare Benefits & Expectations.

While rushing through product selections & tasks, consumers want to believe their efforts are successful.

(Let’s continue our survival analogy where we left in July.)

Piranhas could be tripped up while simultaneously adjusting to environmental & work conditions (if fish could trip). They might be ill-prepared to battle bears, but seemingly escort salmon successfully. Piranhas claimed they scared bears away because fewer bears attacked salmon. Bears suffered digestive injuries without knowing why until authorities warned about sharp-pointed fish bones inflicting internal injuries. Bears stopped eating salmon until dining habits were improved.

In WHAT GOT YOU HERE WON’T GET YOU THERE, Marshall Goldsmith & Mark Reiter wrote “superstitious behavior comes from the mistaken belief that a specific activity that is followed by positive reinforcement is actually the cause of that positive reinforcement. The activity may be functional or not—that is, it may affect someone or something else, or it may be self-contained and pointless—but if something good happens after we do it, then we make a connection and seek to repeat the activity.”

Though superstitions don’t prove causation, superstitious people are sure. Success Delusion is people claiming they caused results without any real influence. How much do discounters profit from consumers assuming they used products effectively because results are as expected? It’s easy to assume perceived effectiveness is long-term, especially when conditions decline gradually.

Few bears appeared while piranhas were there, so they claimed causation.

To avoid paying &/or increase their comfort & confidence, salmon could claim their bones dissuaded bears. Piranhas could demand payment because salmon bones existed for centuries while bears ate salmon.

Bears could satisfy hunger with other food, but starve while hibernating without salmon protein & fatty-acids. While leaving hibernacula early or late, bears could stumble to rivers to drink. If they find somewhat frozen salmon or fry swimming downstream, hunger & memories could make salmon palatable. While eating, bears could think fish-bone problems aren’t as bad as starvation.

Or What?

Retailers don’t want consumers considering alternatives. Since consumers consider alternatives anyway, you should explore their thought processes.

If cynics claim your offers are unnecessary & too expensive, you could challenge them to compare competitors &/or no hope of opportunities & remedies. Explain functional hope from advantage offers of guided product & method selections Say guidance is included in prices.

How much functional hope can consumers maintain as discounters demand lower prices & manufacturers put the same brand names on lower quality products? How low can quality go? It’s worse than shrinkflation (smaller quantities without decreasing material qualities).

What have consumers experienced, observed &/or heard to cause them to stop, start or alter habits? Did they amend behaviors because of changed beliefs or caution? What indicates whether they should continue or adjust?

We’ll continue exploring consumer rationality & irrationality.

Thank you for using my blog. Please let me know if I should clarify anything.

Copyright 2024 Dennis S. Vogel All rights reserved.

When you compete against big businesses with big budgets you need powerful marketing strategies & tactics. You'll find them here- https://thriving-small-businesses.blogspot.com/

Customers' Lives Are Stories, Help Customers Write Personal Best Sellers.

AARP The Magazine (June/July 2024) has an illustrated composite case study, "How One Woman Found Happiness in Midlife – and You Can Too" [https://www.aarp.org/home-family/friends-family/info-2024/find-happiness-joy-in-life.html] about yearning for opportunities, problem solutions & preventions.

The print version is "One Woman's Search for Happiness" with the subtitle: "Mary's floundering gives way to flourishing after applying some practical, research-tested midlife interventions." While coping with problems, "Mary" considers pleasure expenditures, investment planning, a medical diagnosis & learns flourishing is a way of being, not a destination.

In WHAT GOT YOU HERE WON’T GET YOU THERE, Marshall Goldsmith wrote about Success Delusion. Goldsmith might figure Mary discovered what got her HERE won't get her THERE. She didn't have success delusion, but wondered what prevented success (arriving THERE). She improves herself & circumstances with guidance.

People continue standard methods that seemingly bring emerging benefits, until 'What the __ HAPPENED?!'

Discounters push manufacturers for cheaper product versions, which people use to repeat previously "successful" actions. Between people's initial perceptions & goal achievements, circumstantial changes can invalid some preparations.

It's like hikers preparing for a light snowfall & getting stuck in a blizzard. During a stormy hike, 5-foot-tall people get less wind resistance than 6-footers, who see over snowdrifts. Various factors affect whether perceived “superior” attributes are functional from start-to-finish.

It’s confusingly frustrating when similar efforts bring different people superior or inferior results.

Mary learned to plan & adjust her life journey for experiences, not destinations. Destinations might be misperceived or unreachable.

David Hochman’s article explains behavior changes are necessary for improving conditions. David wants people to realize help requests are gestures of confidence & strength.

Explain how your guidance decreases customers' vulnerabilities & increases confidence. With fewer/smaller vulnerabilities, customers can refine strengths & fulfill opportunities. Help customers define limitations, then prevent limitations from growing into weaknesses. This assurance helps customers identify & respond to threats.

Help Customers Reach Beyond Separate Benefits By Building Advantages.

Beneficial modules & interdependencies become advantages as people combine products & methods. Advantage offers inspire people to confidently discover & build strengths.

Analogy: Carnival games have big Teddy Bear prizes for skilled winners. Unlucky players might get small consolation prizes. In some games, people win & trade multiple medium-prizes for top-prizes.

Discounters’ customers may feel inadequate when inadequate products fail. Urge people to stop accepting minimal cheap product results as consolation prizes. Results are suboptimal when people don’t know how to: evaluate conditions & resources; plan accordingly; choose products & do methods.

Customize products & methods offers & help customers understand how to fill gaps between HERE & THERE.

Specialist retailers can explore how to increase functionality & coach customers to create & expand functional hope. If project steps or tasks feel difficult, functionally hopeful people reassure themselves while adjusting product choices & techniques.

Since perfection is hard to create & preserve, coach people to create &/or seek progress indicators.

Example: 'After finishing step-1, check how well (result) contributes to (advantage). Emerging results should do/be (unfinished advantage) plus/minus XX% of (finished advantage).' If results seem insufficient, help customers determine if other plans, products &/or methods would improve benefits. After settling for partial advantages, if customers reconsider, could they achieve full advantages later?

Plans, methods & products might bring good, but unneeded results. Establish indicators of whether steps effectively, efficiently increase value, so customers can track real progress & not continue building on mistakes.

Create Personas To Provide Personal Service.

Advantage offers might fit one life aspect, an overlap or transition. People have multiple, daily transitions between aspects & try preserving progress, so certainty makes transitions less stressful. Guide iterative progress & project completion, so customers' minds are settled enough to focus.

The "Mary" persona shows overlapping life aspects. Example: Her medical diagnosis prompted life-choice reevaluations & affected her daughter. They cooperatively enriched their lives.

Customer personas include niche priorities for generating offers fitting priorities &/or settling issues to establish peace. People should feel more peaceful & confident by accepting your compelling advantage offer descriptions. As people purchase from you, they should feel some freedom because you've relieved stress.

Indecisiveness arises from & causes stress. Cooperate with customers to explore needs & desires then compare your offers so decisions are logical & emotionally fulfilling.

In personas, include what customers struggle to finish before bedtime. What keeps them awake? What do they dread as they awake? What causes more stress than before? What doesn't provide as much relief or pleasure as before?

JoHari Window indicates people aren't fully self-aware. Marshall Goldsmith wrote about people's commitments to improve behavior after accepting uncomfortable evaluations.

Subconscious success delusion can include weakness denials & only doing mastered tasks. Without conscious intent, people avoid difficulties because self-improvements & task proficiency require humbling practice. Offer customers resources & criteria for efficacious practice.

Advantage offers decrease difficulties & increase life quality. Promote positives & mitigate negatives by compellingly comparing current/emerging disadvantages with advantage offers. Explain consequences of self-limitations.

Personas reveal current & desired self-perceptions plus social perceptions.

Would customers prefer returning to times/places they felt comfortable or experimenting to achieve progress?

Which personal changes would expedite goal achievements &/or adapting to circumstances? Which circumstantial changes are/have possibly disrupted customers' efforts?

Disruptions can force people to postpone goal achievements when problems worsen without quick action.

Personas include positive & negative traits people don’t recognize or acknowledge. People could self-perceive as always in-command & alert by avoiding contrary indications.

People prefer avoiding stings of accepting negative traits, so consultations reveal how personal negatives & external stings combine into negative effects. Coach customers to do, replace & stop specific actions. Case studies demonstrate products & actions connections.

Develop Personas & Make Advantage Offers Personally Important.

What are niche members’ daily, new & expected problems? What's apt to disrupt opportunities, positive experiences & expectations?

Write personas focused on niche members' thoughts, feelings, biases, desires & needs.

Retailers’ biases are apt to intrude. Product-price list advertisers seemingly think consumers feel compelled to spend. Do you offer Product-X $20 to relieve that “stress”? Or do you offer situational remedies & opportunities?

Big retailers survive by listing familiar product prices at familiar locations. Some biggies fail because they aren't relevant. Personas highlight what's important, so you offer relevant advantages.

Newscasts & conversations reveal serious issues. Which concerns invade customers' lives? Can customers avoid problems or reduce severity? Advantage offers reassure consumers more than Product-X $20.

Offer Example: 'If you buy cheap products because you want bargains, are you reassured by cheapness? While you examine (problem), do you wonder if cheap products are sufficient? After (Store) consultations, you'll invest in advantages & assurance when we check pictures & your descriptions. Let's consider your current resources, including skills, so we'll find the best products & tutorials. Big retailers push cheapness. (Store) specializes in providing maximized advantages, so you'll be reassured. Your life will be more comfortable when you're sure about your chosen options. You'll invest in confidence at (Store).'

You’re Competing for Attention, Interest, Desire & Action (AIDA).

Your messages compete for Attention against internal stress, felt-needs/threats & external priorities. Why should people be Interested in your claims for improving their futures? Which issues do people most Desire to remedy? What makes your remedies high priorities for Action?

Like radio signals in massive static, only the strongest messages breakthrough. Make your offers advantageous enough to breakthrough daily static. Present advantages for specific circumstances instead of pushing products (Product-X $4).

Your messages should express your understanding of niche members' lives & your desire to learn more.

When you learn about local niche members, compare their lives to customers' experiences. Have other niche members partially or totally achieved goals fitting your specialty? What do their results indicate about your & competitors' offers?

Why haven't other niche members bought from you? Do your offers fit in their daily lives & plans? Through daily jungles of distractions, why should people invest limited attention in your offers? Often subjects enter minds by replacing others.

While people are continually distracted, which priority does your offer fulfill? If people struggle to regain previous thoughts, your message is pushed aside unless people perceive differentiated benefits.

Since attention is limited & prioritized, why should people prioritize your offers? Advertising is often a contest of advertisers trying to pry minds open, while consumers perceive vulnerabilities & block perceived manipulation efforts.

Product/price ads attempt to grab money, so people resist. Advantage offers present specialized guidance for choosing & using high-quality products.

To positively influence niche members' choices, explain why your offers are superior to consumers' current experiences & competitors' money grabbing attempts.

Whether people blame themselves, others, conditions or products, each failure adds stress that weighs people down. Urge people to stop carrying that weight.

Failures can bring lessons, but people need encouragement to explore alternatives. Success delusion can be temporarily comforting, but realizing they’ve failed is dispiriting until somebody guides them out of negativity.

Philosophical encouragement might open minds, but people want practical reasons to believe they can achieve real success.

As a specialist retailer, increase customers’ satisfaction by helping with cognitive labor.

Copyright 2024 Dennis S. Vogel All rights reserved.

Your business's profit potential depends on how much value your market niche perceives in what you offer. They won't perceive any value unless they have a reason to think about it. It's why you need effective marketing.

https://thriving-small-businesses.blogspot.com/

Innovate by Isolating & Combining Compatible Things That Work.

The Product Explanation below is somewhat technical supplementary sales copy. Readers can click internet links for insightful information about problems & superior solutions.

Text link: 'Reasons you specifically need (products) for your current needs & goal achievements.'

Differentiate your store & advantage offers from competitors. Explain how implementation guidance & other services make products advantageous. Guidance helps people recognize symptoms, then prevent or remedy problems. Advantage offers combine insightful information with specialized products for customers to develop valuable implementation plans. By tolerating inadequate products & incompatible information, people could lose potential value of finished projects.

Consumers should learn options for adapting to changes by investing enough time, energy, high-quality products & money in experimenting. Benefits "leak" as conditions change. Evaluations show whether current benefits still fulfill goals & withstand circumstantial forces. Experiments show whether options are better for new challenges.

Guide people's best efforts to keep benefits intact.

Though people replenish resources, some experiential opportunities are lost. Consumers don’t always know how to diagnose leaks & most retailers won’t admit inadequate products become more inadequate. Explain what causes leaks & why your advantage offers have fewer leaks than competitors’ offers.

This is vital to integrate your store into customers’ lives & encourage future advantage upgrading.

Explanations Validate Recommendations.

Offer Example: ‘Are your shoes uncomfortable enough for you to buy a new pair? New shoes are uncomfortable in different ways than old shoes. Old shoes become more uncomfortable plus cause leg pain & disrupt spine alignment. High-quality shoes may be stiff, but become more comfortable & let you recover from problems inflicted by old shoes. At (Store), let’s evaluate how your shoes affect you & which new shoes are more beneficial.’

Product Explanation: This is analogous to various remedies.

Footwear might alter posture. Aching, overheated feet affect people's movements & stances which change positions. Discomfort & pain cause people to stand & move differently than they intended when they bought footwear.

High-quality shoes become more comfortable & compatible with feet. As fluids pool & ligaments stretch, expanding feet affect shoe shapes. Materials should snugly support feet during daily swelling. Materials should slightly stretch while holding feet without pinching.

In cold conditions, people need boots to support feet & ankles with heat & structure.

People need supportive, ventilated boots in warm, humid conditions. Support requires contact. Ventilation requires space.

If Wisconsinites can only afford one boot pair per year, socks are investments in comfort. They supportively fill spaces while holding heat or wicking away sweat.

Protective boots should be supportive for avoiding sprains & flexible for avoiding blisters.

Soft rubber soles provide traction but are more susceptible to friction. Durable hard shoes protect against exterior threats but may be too stiff to cushion people's feet while walking or running.

Customers should compare beneficial protection with potentially negative stiffness.

Since soreness indicates potential injuries, provide comfort with firmly supportive cushioned insoles. While consciously/subconsciously altering stances & movements to offset foot soreness, people strain other anatomical parts with uneven weight &/or unnatural motions.

If cheap shoes bring temporary relief, people may feel successful until cheap shoes set legs unequally & disrupt posture.

People might feel rapid relief, but trouble may return gradually as people unknowingly habituate while tolerated discomfort turns into pain. Weeks after purchases, people might not link trouble with cheap footwear.

Short-term relief products can cause long-term suffering when people lack insightful facts about solutions/preventions & are distracted by other problems. Since inflammation varies, people might misattribute joint problems. Cheap shoes can cause joint misalignments as people stand & injuries occur while people move.

Long-term Satisfaction Requires Top-Quality Products & Cooperation.

Consultations bring agreements about product choices & plans after reviewing good & bad occurrences, then separating what's relevant or irrelevant to personal advantages. Define reliable functionality to determine if goals are achievable.

Product reliability & performance can diminish slowly as satisfaction drifts into habituation.

Cognitive Labor becomes harder as consumers become distracted by new priorities & wishfully hope established benefits will be consistent. Maintainable benefits require functional hope. Reasonable people know satisfaction is transitory, but need comparison criteria for tracking results. Reasonable comparisons require people to accept practical standards.

Most people’s standards are subjective & become unreasonable as frustrations increase. Cheap stuff is manufactured for high profits, not consumers’ benefits. Pricing standards can counteract practical results.

Success delusion: People finally notice product inadequacy too late after failure is unpreventable.

While promoting advantages, raise consumers' awareness of diminishing positives & rising negatives.

Example: 'Are your allergy symptoms increasing? It might be because seasonal allergens increase as your vacuum cleaner loses effectiveness. You might notice: 1) dust leaks out & accumulates on shelves & appliances; 2) mold increases because spores aren't removed; 3) gritty dirt soils & grinds into carpets & furniture.'

If people tolerate worn-out cleaners, your complete, clean comfort offers can include air purifiers. As air purifier filters catch dust & breathing becomes easier, objective & subjective evidence might inspire people to buy more advantages.

Without perfect knowledge, people never know all possible variables. People might seem inflexible after committing all resources to recognized opportunities & problems. If your offer seems plausible, people might waver instead of decide because reallocating resources is another decision. If people reallocate money, are options & plans adjustable to maximize emerging opportunities &/or remedies?

Without criteria, people wouldn't detect opportunities for advancement & problem mitigation.

People assume success is probable because they lack insights to realize gaps aren't filled. People self-congratulate without acknowledging their hardest part is aHEAD, so these numb-skulls indulge in success delusion before finalization.

People Should Be Confident Enough To Plan.

While gaining information & overcoming complications, people's confidence may fluctuate. If confidence only increased, would that indicate people rejected unfavorable information that should be part of adequate planning?

After consultations & purchases, customers might be confident because they forgot or misunderstood things. Encourage customers to ensure clarity by reviewing insightful facts & plans plus asking questions.

People can become victims of “accidents waiting to happen” because conditions consist of various factors changing at different times & rates. Awareness varies with information availability, interpretative insights & mental clarity for processing.

To evaluate planned or potential course changes, people should continuously interpret indications & compare expectations to emerging results.

Project deadlines & other stresses are heavy distractions. People feel relieved when they rush through projects until hindsight reveals mistakes.

General project preparation can be supplemented by specific step preparations. Projects can iterate so each step advances into reality that was unclear during initial planning.

If X Doesn’t Work, Try Y With New Information & Insights.

To avoid potential stereotypes, let's continue expanding Marshall Goldsmith's bear-salmon Success Delusion analogy.

Salmon strategies & tactics are optimized for oceans not rivers, but experiments brought lessons. Self-defense against bears consumed time & energy salmon needed for swimming & spawning. Drone sales reps informed anthropomorphized salmon about unfamiliar threats.

Piranhas, Anti-Predator-X piranha drones & Hedgehog self-defense lessons didn't work well for salmon. Would these attempts have worked if they were SCALED properly? Maybe project scale didn't matter, but more elements can complicate plans.

Aspects could work together by developing compatibilities & removing incompatibilities. Self-defense lessons could be adapted by replacing the Hedgehog technique (curling into a spiky-ball).

Salmon aren't spiky but can bend, then forcefully straighten to tail-slap predators. When bears start biting, salmon can slap bears' vulnerable noses & eyes.

Bears prioritize eating vulnerable prey with few anti-bear defenses. Salmon are resources & unlikely threats.

There’s a valuable lesson in priority focus: Heed threats, identify resources & don’t ignore other priorities. Since salmon can adapt, bears should work together &/or buy anti-drone products.

While trying to subdue slimy, wiggling fish, bears are distracted & vulnerable to Salmon-Matic drones.

Salmon mouths might be too small & weak to adequately bite bear legs, but Salmon-Matics can be optimized for that. Self-defense plus drones can be combined.

Salmon should prepare for dual dangers of bears' teeth & hazardous breath plus maintain preparedness for previous concerns.

Bears avoided piranhas & Anti-Predator-X drones because those didn't look appetizing & are dangerous. While avoiding drones, bears focused on real fish.

If Salmon-Matics look & act like fish, bears might attack them. It'd be better if Salmon-Matics would look more appetizing & vulnerable than fish.

Excess resources are better than insufficiency. Salmon need drones to outnumber predators &/or defeat predators quickly & attack others.

Would it be unjustified if drones proactively attack bears instead of waiting for bear attacks? What if bears were swimming or bathing? It's best to encourage bears to bathe unless drones could be built with olfactory sensors for detecting unwashed bears.

How would drones differentiate bathers & bears hunting for salmon?

It’s important to plan prevention, maintenance & progress. The highest priority could be what’s necessary for attaining or retaining safety.

Bear repellent tactics might delay, not stop attacks. Could attacks be delayed until salmon are less vulnerable? What would make salmon defenses more effective & efficient? What would make bear attacks less effective & efficient?

Thank you for using my blog. Please let me know if I should clarify anything.

Copyright 2024 Dennis S. Vogel All rights reserved.

When you compete against big businesses with big budgets you need powerful marketing strategies & tactics. You'll find them here- https://thriving-small-businesses.blogspot.com/

Why Do People Value Cheap Stuff? Are You Offering Better Value?

(NOTE: Jim Collins's Hedgehog Concept was developed for businesses. I'm applying it to personal needs & desires. Customer integration includes integrating your 3 Circles into customers' 3 Circles. Make your offers so advantageous, customers' preparations won't be complete without your help. Since we're sensitive to potential human stereotypes, let's add anthropomorphized hedgehogs as we continue using Marshall Goldsmith's bear-salmon Success Delusion analogy.)

It's vital to differentiate threats & effects of personal attributes.

Analogy: Hedgehogs have one main protection technique that works well against foxes which are furry & have teeth. Hedgehogs offered low-priced self-defense lessons to salmon that could be attacked by furry, toothy bears. When hedgehogs curl up into spiky balls, foxes stop attacking. What could go wrong?!

When you specialize in protection options &/or opportunity maximization, you can outperform competitors. Advantage offers differentiate your store from others by overcoming consumers' value misconceptions.

What are niche members' misconceptions about personal circumstances & abilities to prevent or remedy problems? What do niche members misbelieve/disbelieve about products? Misbelieving can start with misinformation arising from experience misattributions (misplaced blame); observation &/or statement misinterpretations.

Without clarifications, suspicions might grow into biases. Disbelievers reject whatever doesn't fit biases (formed independently or accepted from perceived authorities). Biases can be preferences for disinformation (lies to unjustly sway people). Liars accuse opponents of lying.

Disinformation might feel too comfortable to lose because biases seem to prevent vulnerabilities. Biases bar mental doors by blocking contrary ideas that could replace previous beliefs, causing mental/emotional dissonance.

False beliefs might bring social criticism. Salmon could ridicule each other for accepting or rejecting hedgehog self-defense lessons. But only bear-attack survivors would have the last laugh.

Nudge Customers To Bypass Critics Who Judge.

Misplaced trust can bring failure & future hesitations. People can hope their beliefs are accurate, but functional hope helps people trust themselves to control results.

Seeking & confirming truth might seem cognitively laborious & risky because persuasion & false hopes bring vulnerabilities.

After observing local case studies, people might reject truth until they experience facts & compare benefits with familiar results. Considering prices & risks, what's the smallest offer people can test in their circumstances?

Analogy: Needing fresh asparagus nutrients, people keep buying & planting seeds. Instead of learning about optimal planting, soil tending & harvesting, people pull asparagus instead of cutting. Some asparagus regenerates weakly, so people try other locations. Gardeners can compare results of pulling & cutting. Retailers should offer optimal cutting tools with instructions for full benefits.

Present facts with confirmatory criteria since you can only persuade consumers who believe needs, desires & fulfillment methods are legitimate.

Example: (Fact) emerged in (case-study) when Bob used (product/practice combination) to create (benefit). When you detect (symptoms), test for (cause). It could indicate (effect) is probable. (Diagnostic Kit) includes checklists to guide our consultations for customizing your (repair/prevention kit). Your confidence will help you concentrate on maximizing each step. (Cause) reveals __ is insufficient. Damage percentages determine if you need touch-ups or repairs.

People Want Justifications For Emotional Decisions.

How do you describe effectiveness & efficiency? How do you describe effects of & feelings from fulfillment & nonfulfillment? If you & competitors offer similar products, whose offers include more compelling justifications?

Businesses should position themselves in consumers' minds & lives with statements, actions & branding labels. If your store is positioned in high-prioritized, at-risk life aspects, customer integration is urgent & important as Stephen Covey labeled Quadrant 1. People will be motivated to check your offers for updates & possible last chances for opportunities or remedies.

Many compelling offers are important (Quadrant 2) with moderate urgency to prepare for opportunities or threats.

Retailers often compete by imposing urgency via limited-time offers so consumers load up on products & ignore competitors. Typical advertising urges people to buy NOW.

Explain importance & urgency from niche members' perspectives to avoid perceived exaggeration. Describe reasons for prioritizing actions. Example: 'If you notice nascent symptoms like __, you can prevent (problem) with (kit). Delayed actions could allow (preliminary damage). If you don't prevent severe trouble, you'll need expense repairs.'

If you only compete on prices, you might sell now but people will regret buying when competitors offer lower prices. That regret would be linked to your store. Position your store with advantages customers are grateful for, so relief is linked to you, not competitors.

Businesses can reposition competitors by defining & redefining words & concepts to affect how consumers perceive competitors & compare offers to personal circumstances.

Example: 'According to Source, Manufacturer -A cuts quality & Manufacturer -B uses carcinogenic materials to fulfill Discounter-Z's cheap product requirements. Do these businesses show concern for your well-being or just profits?'

If you don't have certified information, consider what you learn via research & consultations.

Are people often dissatisfied by relying on manufacturers' product specifications & instructions? Do manufacturers & discounters match product versions & instructions to mass-markets or regional consumers' circumstances? Or do discounters & suppliers figure consumers are lucky & should think cheapness is the ultimate value?

Do manufacturers experiment to expand offers or produce only what conveniently fits their Hedgehog Concepts despite consumers' preferences?

Jim Collins's Hedgehog Concept is based on understanding 3 intersecting circles: "what you can be the best in the world at, what you're deeply passionate about, & what best drives your economic or resource engine."

Though consumers don't think about those 3-circles, explain what they represent.

Example: ' While you pursue personal & professional productivity, life role expectations can interfere with each other. (Store) advantage offers include guidance to use top-quality products, so you're assured your (benefit) brings long-term satisfaction. While you focus on other issues, your dedication to your (family/clients) will be demonstrated with lasting value. Since problems can happen while you focus on other issues, you deserve assurance of high-quality products with applicable insightful knowledge.'

While developing products, do manufacturers consider what fits consumers' professional or personal Hedgehog Concepts? When ordering inventory, how much do discounters care about consumers' skills, commitments &/or self-support?

What are consumers dedicated to improving? How well do their abilities & knowledge fit their desired lifestyles?

If high-quality product names are put onto discount versions, do consumers hope for the same convenience, durability & reliability?

Retail specialists should monitor product quality changes because consumers are mostly dedicated to establishing abilities to create benefits. Specialists should interpret product specifications for guiding consumers in shaping personal abilities with insights to maximize product benefits.

Project planning requires Cognitive Labor. If you've been mentally fatigued, you'll recognize why customers need specialists to guide them.

Explain the importance of consistent high-quality to avoid declining benefits. Consumers' extra efforts might delay cheap product failure but leave fewer resources to secure other priorities. Like struggling uphill & coasting down, then being exhausted at the bottom, people might do too much for some responsibilities & have nothing for other efforts.

If unfinished projects seem destined for success, people might coast by finishing with cheap products & expend less effort after finishing the tough, most important tasks.

It could be like salmon rushing upstream to spawn & neglecting eating enough.

Do salmon forget to eat & ignore their declining health? Did they neglect studying river-based food or are those options unappetizing?

Do salmon delude themselves about their strength & endurance? Do they think since they survived half-way without major meals & adequate rest, success is guaranteed? Do they intend to return to oceans after spawning?

If piranhas offer security, salmon might figure they just need to swim as they've done for years. Piranhas should clarify expectations of offers & encourage salmon that observe dangers & are tempted to quit.

Even with piranha escorts, salmon shouldn't neglect responsibilities including preparations.

Piranhas should clarify expectations & responsibilities: 'You should optimize your health, so you can swim quickly away from predators & around obstacles. If we bite bears once, they'll be mad & can still attack. When we start biting, we need to subdue each bear before attacking others. We 3 can only distract 3 bears until they retreat or succumb. If you encounter bears we can't attack, you must be strong enough to resist.'

What are salmons' assumptions? If salmon do what seems natural, do they think their parents did the same? Since they'll probably never meet their parents, does that indicate natural tendencies bring doom?

Some bears would think they'll defeat any fish because they've defeated many. Delusional bears might figure shredded bears were unprepared wimps. How much preparation is necessary for safe fishing? After escaping from piranhas, bears might figure they'll be always successful & berry-eating bears are wimps.

In Marshall Goldsmith's analogy, a bear caught an air-borne fish. If bears' visual-acuity is sufficient, they could differentiate species of leaping or swimming fish. Would bears' cognitive processes differentiate soon enough to reject piranha & catch salmon without wasting eating opportunities?

Lighting changes, moving prey, water-light refraction, excitement, frustration, hunger pains & low energy can disrupt judgment & skills.

Full preparations would acknowledge potential disruptors, even if bears would use nets. If multiple fish are in nets, bears couldn't afford risking piranha encounters. Bears should consider piranhas rely on their teeth to attack & counterattack. What could entice piranha reveal themselves by biting sticks instead of bear paws or snouts?

Thank you for using my blog. Please let me know if I should clarify anything.

Copyright 2024 Dennis S. Vogel All rights reserved.

When you compete against big businesses with big budgets you need powerful marketing strategies & tactics. You'll find them here- https://thriving-small-businesses.blogspot.com/ https://thriving-small-businesses.blogspot.com/

Help Customers Integrate Benefits into Advantageous Predictable Storylines.

Stories alternate progression & regression in personal goals & social connections. Whether products are used socially, effects influence self-perceptions, which can shape social interactions & life-stories.

If storylines shifted unfavorably, did people misinterpret external factors or fail because of inadequate assets or despite good resources? What was misinterpreted? Which choices brought failure?

If people surrender, stagnation cancels happy endings. After numerous losses, victory seems out-of-reach & surrendering cuts losses.

Guide experience reevaluations to convert fulfilled expectations into steps toward happiness & unfulfilled expectations into improvement lessons. Positive expectations & lessons open alternatives when knowledge & attitudes inspire actions.

Problem remedies can cause side effects & conflict with other life aspects while disrupting happy endings. Negative assumptions seem safer if people are unsure whether unfamiliar products & conditions might increase risks. Even if circumstances stagnate, familiarity seems safer than unfamiliar changes.

Early-adopters want new technologies, willingly confront incompatibilities & contribute developmental insights about problems & benefits. If suppliers share early-adopters' input, use it to coach customers in using products early enough to prevent or limit problems.

Technology compatibilities can increase progress but incompatibilities increase burdens. Because conditions differ & each household uses different products, manufacturers can't fully predict incompatibilities.

Many consumers won't buy until necessities are imperative &/or drawbacks are eliminated. Consultations & pre-need practice can establish familiarity with requirements, so customers prepare to recognize & mitigate trouble.

Without accurate problem recognition, people might use convenient, familiar but inadequate products. Without owning recognized products for recognized problems, people might buy familiar discount products.

Without full problem recognition, people might treat symptoms & indulge in success delusion when symptoms recede, though problems remain.

Since we're sensitive to potential stereotypes, let's continue using Marshall Goldsmith's bear-salmon Success Delusion analogy.

If anthropomorphized salmon conclude their major problem is predators can see them in shallow rivers, turning back might seem safer. By agreeing to spawn while bears hibernate, salmon could encounter totally frozen spawning areas, so delays are counterproductive.

Comfortable Familiarity Won't Guarantee Success.

Advantage offers include insightful opportunity & problem information, so people choose successful options.

Use advertising frequency & reach to make offers familiar plus make products convenient with pre-need knowledge.

Some learn better through doing activities, but hesitate about learning lessons from mistakes. What's the minimum information consumers need for recognizing problems plus recognizing you as a convenient, authoritative source?

Just-in-time actions should include pre-need learning & practice. Start prevention before full symptom onset. Start solutions before problems become irreversible. Prevention & solution refinements result from repetitive evaluation, learning & practice processes as people achieve confidence.

Because troubles differ widely, alertness is vital but unproductive until people combine alertness with refined identification. Excessive caution might overload mental processing & attention, so people don't notice details & mistakes delay benefits.

Offer Example: '(Store) acquired (products) which you can use to __. Let's consult about circumstances & requirements. If you need different product versions, let's check wholesalers' listings. Discounters have limited choices. At (Store), you have voice plus choice. Ask questions so we can find answers, if you don't understand benefits of products & techniques. Since your success requires more than products, (Store) offers insightful information & guidance to find tutorials for developing skills applying to your tools, materials & circumstances. Let's be sure your plans & preparations fit your goals. At (Store), your chosen product & service combinations will bring you confidence.'

Familiar Circumstances & Strange Twists

Even if natal rivers wouldn't change, spawning salmon are different than ocean-bound fry. Adults' slower upstream swimming & size makes them attractive to predators. Bears don't seem dangerous to undetected fry.

After avoiding hooks, nets & predators in oceans, salmon could feel confident since rivers are shallower & narrower with fewer attack opportunities, but bears attack differently.

Memories might indicate reality & influence expectations which are assumptions about reality.

If based only on familiar threats, plans breakdown quickly. Reality-checks might embarrass some customers, but you can request permission to explain reasons: 'Though this equipment is expensive, let's explore why this (repair/replacement) is important for you.'

New Warranted Vehicles Can Be Burdensome.

Problem preventions & remedies can relieve burdens but add others. Example: Barely damaged vehicles could be functionally repaired but emission-reduction & safety technology replacement costs exceed vehicle resale values.

Necessary technology repairs become unaffordable, so recent models become junk. Even if intact components are valuable, would technicians charge excessively to install used components to repair salvaged vehicles? Would there be affordable warranties & insurance?

If totally refurbished products' purchase & operation costs approach new product prices, would people expect offsetting values: convenience, reliability/durability/confidence, comfort, etc.?

People might purchase privately without realizing moderately damaged technology becomes unpredictable.

If unguided purchases become mistakes, happy endings are unlikely. Wise decisions are necessary for fulfilling responsibilities. Unwise actions disrupt confidence with increased stress whether actions are short missions or long-term pursuits.

If life-story chapters become worse, people might prefer stagnation. Your consultations can bring incremental improvements to show customers' emerging chapters can be better.

Conflicting Desires, Expectations & Beliefs

Despite desiring & expecting quick improvements, people might disbelieve quick-fix offers. Explain how you develop integrated benefits & why they're important.

Offer Example: '(Store) offers integrate into your life. This means while consulting, we'll determine circumstantial causes & effects plus product & technique combinations to achieve your goals. Let's compare product & technique benefits to your expected opportunities, so you'll be ready for plan implementation.'

Whether creation & maintenance activities/projects represent sprints or marathons, people's preparations & results affect confidence. Without confidence, stress builds into fatigue & interferes with judgment & implementation.

Mistakes raise stress & downward spirals multiply. Guide consumers' perceptions of successful achievements, then offer resources for winning races.

However people design stories or missions, benefit eagerness should be balanced with costs of acquiring implementable knowledge & skills. People may act prematurely without testing if complex tasks seem easy.

Testing can reveal benefits, but deeper explorations & benefit developments require insightful knowledge & skills acquired through actions. If customers learn from incremental steps that don't fulfill expectations, label those as tests.

No Problem or No Reported Problems

Salmon successfully swim to oceans but eaten salmon can't report spawning failures, so each year salmon expect successes.

If you don't find enough insightful knowledge from shared discoveries, help customers create personal lessons.

As conditions change, people should verify expectations based on memories, perceptions, education &/or observations.

Tests are developed to define limits of applicability & functionality. Successful tests might show resources &/or techniques aren't functional in some circumstances. It means other resources & methods should be tested.

Risks remain until somebody explores possible resources & tries actions to develop &/or combine resources & techniques.

Adequacy is generally definable but criteria are specifically applicable. Other people's lessons & observations can reveal risks that indicate preparation criteria. Some needs might become apparent after starting.

If typical criteria are low-prices, people might not explore criteria for each need. Since people hesitate about spending more than necessary, explain what could be lost & how high-quality products ensure opportunities &/or prevent losses.

Planning, skill-building & resource acquisitions should be iterative. Potential losses might become apparent at various steps & make prevention possible. Skills should fit resources & fulfill steps, so finished plans make each step achievable.

After people define expectations & projects (life-story chapters) emerge as expected, disruptions can be like awakening in different stories. Plot twists make stories interesting & possibly hard to follow, so people might struggle with explanations.

Internally, these disruptions put other priorities off-track like derailed trains blocking traffic. A life is like a track & priorities are like trains. When high priorities are derailed, people delay other priorities until tracks are cleared & repaired.

Contrary facts & theories blow in like windstorms. Despite facts being equally true, people shouldn't force-fit them if they fit different conditions. Example: Repaired roofs don't rain-proof houses. Wind can blow rain around window frames.

When people are more concerned about price than applicability, they're tempted to imagine short-term results are functional. Instead of regretting cheap stuff purchases & getting barely adequate satisfaction, people should know what's possible & practical.

Product benefits are easy to explain but harder to make interesting. Differentiate by showing interest in customers & you'll seem more interesting to them. Make offers about local people based on your research which shows your interest in them.

After receiving your messages, people's confirmation research is easier than in-depth research. Their thoughts & questions probe memories: 'I remember that happened.' 'I've felt that.' 'I've noticed that.' 'Did you experience it?'

After that confirmation, people might check other sources for details but personal verification is more meaningful. As people verify functionality & durability of their value creations, advantage offers present more potential value people hope for.

Functional hope applies to integrating products, skills & insightful facts. Force-fitting is NOT integration. Force-fitting cheap stuff with top-quality products causes malfunctions & derails priorities.

Ensure progress with top-quality products made for specific purposes without degradation from cheap products.

Thank you for using my blog. Please let me know if I should clarify anything.

Copyright 2024 Dennis S. Vogel All rights reserved.

When you compete against big businesses with big budgets you need powerful marketing strategies & tactics. You'll find them here- https://thriving-small-businesses.blogspot.com/

Avoid Encouraging Consumers to Ignore Advertising.

People avoid wasting resources on anything perceived as unproductive.

You'll maximize advertising efficacy by testing offers & using consultations to learn consumers' perceptions of current & potential circumstances. While withholding direct criticism of customers' goals, you can lead people to persuade themselves to adjust perceptions & goals.

Offer Example: '(Store) offers (products) & insightful knowledge for shaping (results) into advantages. Imagine checking your house for (problem) without dread because (Store) guidance will link your product choices with instructions for achieving your goal. You can end (problem) & create progress with less stress because you created new advantages.'

Don't risk big bucks without knowing how consumers perceive reality. Learn their beliefs about their abilities to shape reality. Consistently test offers & adjust after interviewing respondents.

Apparently, retailers assume consumers are motivated to accept ads. Consumers consistently need/want benefits, but questionable claims & bland offers indicate advertising isn't worthy of attention. Advantage offers build on Awareness by earning Attention, Interest, Desire & Action.

Advantage Offers Motivate Consumers To Accept Ads.

People are motivated or naturally inclined to approach familiar locations & resources for opportunities plus avoid potentially threatening unfamiliar things.

Advantage offers are different than competitors' bland ads & stimulate curiosity by establishing consumers' awareness of valuable options for creating remedies & opportunities. Ads should demonstrate you understand niche members enough to help them escape trouble, change directions & achieve goals.

Overwhelmed people temporarily avoid exploration & might skip limited time/supply offers, while resting or recovering from stress. Avoidance can become habitual stagnation despite an uncomfortable status quo. Habits seemingly have gravitational pull & breaking free includes techniques for maximizing products to establish traction & momentum.

Setbacks Break Momentum by Undermining Traction

Advantage offers explain basics so consumers recognize their circumstances & realize you can guide their steps for maximum traction & minimum slippage.

Even uncomfortable mistakes can become habitual when overwhelmed people don't recognize negatives or positive alternatives. Explain why offers are viable options via step-by-step understanding. Example: (Symptom) indicates (cause). Step-1 uses (product) to start (process) which is necessary because __.

Build insightful local knowledge to develop questions about maximizing suppliers' offers & for guiding customers' expectations & actions.

Ask customers for reports plus request suppliers' testimonial & case study files to demonstrate why product & technique combinations bring advantages. These establish foundations for offers & consultations. Exchange insightful information in updated consultations when customers return for more advantages.

Adapt insights into offers. Example: Customer- 'When I used (products & techniques), I got (benefit).' Retailer- 'By adding (Product-A & Technique-B) to (benefit), you can increase it to (advantage).'

Future Offer: 'It's time to plan for (benefit). (Store) consultations explore your expectations to refine your goals. Let's consider your skills & conditions, so you'll sharpen your ability to do (techniques) & maximize (products) for creating (advantage).'

Increase Your Sales by Increasing Value.

My advice integrates your store into customers' lives & integrates their successes into your success. If you reject this advice, how will you differentiate offers & your store?

Typical advertising ('Product-X $7.99') doesn't offer better experiential opportunities or observable remedies. Would you buy from somebody yelling, 'Widgets $56'

Test compelling descriptions because people might ignore nondescript or redundant offers. When you test product combinations & offer statements you might attract consumers who weren't impressed by previous offers.

Motivate People to Move Toward Your Offers.

When actions & increased comfort correlate, people feel approaches or avoidance bring progress.

Advantage offers induce people to approach for new & upgraded experiences or problem avoidance. Activity exploration & planning can increase motivation because people anticipate better options especially when your retailer team offers disruption avoidance. How much disruption is preventable if customers can prepare?

Analogy: As Problem-ABCD starts, can customers avoid D, reduce C & quickly repair AB damage? After repairs, which offers would help customers personally recover enough to enjoy opportunities? How can your retailer teammates help customers confidently prepare for trouble & plan opportunities?

As stress dispels positivity from people's minds, how will you explain offers so functional hope & motivation relieve stress. After consumers feel that relief, they want more. Help people accept your advantage offers by explaining how you improve functionality.

Consider Consumers' Issues When You Develop Offers.

Do customers have updated knowledge about problems & techniques while planning to approach opportunities & avoid problems? If you don't offer knowledge updates, how will customers choose the best retailer, products & techniques?

If people are dissatisfied with previous offers & uninterested in stale promotion methods, how will you achieve AIDA?

Determine whether to motivate consumers to continue actions, adjust or change directions. After that, find THEIR reasons for actions instead of trying to persuade people to adopt YOUR motivations.

To prepare for or preserve opportunities, which disruptions do customers need to avoid? Do consumers recognize existing disruptions? How do consumers define opportunities & disruptions? How do you help customers maximize opportunities & minimize disruptions?

Fill consumers' knowledge gaps with insightful facts to create understanding of ways your offers fill gaps between conditions & consumers' goals.

Help consumers understand facts. Expectations drive purchases when people make assumptions about conditions, products & methods. As you learn about common assumptions, your ads should clarify issues. Do niche members expect superior advantages from generic products or methods?

Assumption-Based Actions Resemble Magical Thinking.

As we continue with magical thinking from January, let's avoid more human stereotypes by anthropomorphizing bears & salmon & extend Marshall Goldsmith’s analogy about success delusion.

I don't mean people believe they're magical.

Human nature imitates salmon nature when anybody assumes experiences indicate future consequences. Ocean-bound salmon swim to opportunities & away from problems. Rocks, logs, weeds & predators in shallow rivers are unfamiliar challenges for salmon.

Predators notice salmon swimming/leaping over obstacles. Air-borne salmon swim (they can't fly) & try swimming motions to break predators' grips. They swim toward spawning areas as if swimming is their only requirement. Their main activity is swimming since it matches their abilities. Swimming has always been sufficient, why change now?

If they prepare & don't let predators take control, salmon could use their tails to slap predators then escape while predators attempt self-defense. (It works in cartoons! OOPS! Magical Thinking!)

What would demonstrate benefits of preparations, so people accept offers? What could persuade people to adopt other resources for more abilities & be thoroughly prepared? How would you explain thorough preparation based on customers' needs/desires, goals & expectations?

People's actions & attitudes seem to mimic spawning salmon as they return to natal rivers without considering other options & planning precautions. Salmon hatchlings don't have the same experiences as adults swimming upstream. If they'd remember any details, evidence-based comparisons could be reality checks.

Consultations could prompt adults to remember river & personal conditions. For multiple spawning species, adults' case studies would help future spawners.

You can work with groups to create advantages based on members' varying experience levels. You & members can combine experiences, insights, & knowledge with physical resources to spawn advantages for each.

Conditions Analogy: 'Salmon hatchlings swam through small spaces & weren't noticed by predators. While swimming/leaping over rocks, adults are caught or barely escape. If they had known water-levels (condition-A) would change; they would've searched for camouflage (resource-B) & prepared to blend in (do action-C), so they could spawn (achieve result-D).

Human Consultation: As you remember (condition-A), what do you expect when you return? By looking at these pictures or scouting the area, you'll notice (condition-A) changed. Do you want to achieve (result-D)? Are you prepared to do (action-C)? (Discounters) have (resource-B-minus) & don't demonstrate it. I'll demonstrate how to use (resource-B+plus). Its advantage over (resource-B-minus) is __. (Resource-B+plus) makes (result-D) achievement easier because __.'

Many fish aren't threatened by bears & don't have lessons for salmon. They need to consult with or be escorted by piranha because salmon physical options are limited. Choices seem to be pre-ordained by salmon nature but self-inflicted limits are optional.

After bears teach cubs about piranha, salmon could use Anti-Predator-X piranha drones. (Work with me, OK!?)

What evidence would show which product & technique options advantageously fulfill desires so customers are persuaded to invest?

Great Lakes salmon might reject anti-predator products because salmon eat other species. If you offered Anti-Predator-X $38 without explanations, it would be irrational to expect anybody to magically recognize it & its benefits.

Salmon busily strive to fulfill responsibilities without knowing about land-based predators (humans & birds) because few salmon escape & inform others. After surviving for years without protection, salmon might magically assume a need for protection is a myth because salmon are the only serious predators.

Some sport-fishers catch-&-release salmon, who could think they escaped but deny being caught.

You won't persuade everybody. You only need to attract the persuadable with questions braggarts won't answer. Fishing-line breakers could claim they're too smart to be caught but how did they get that hook-shaped mouth jewelry?

Consultation Analogy: 'Lures seem attractive but real organisms look like (insects) & move like (wiggling motion). Use Hook-Detector to confirm safe food.'

Thank you for using my blog. Please let me know if I should clarify anything.

Copyright 2024 Dennis S. Vogel All rights reserved.

When you compete against big businesses with big budgets you need powerful marketing strategies & tactics. You'll find them here- https://thriving-small-businesses.blogspot.com/

Happy Days Aren't Lost. Find Resources to Block Sadness & Restore Happiness.

Let's continue our Happy Days analogy & extend Marshall Goldsmith’s success delusion analogy (started June 2022) to avoid human stereotypes by anthropomorphizing bears & salmon.

This Happy Days analogy fits retailing because teenagers' concerns remain through adulthood. Retailers should understand obstacles to customers’ goals.

Abraham Maslow published his Hierarchy of Needs & studied humans' desires to dominate others.

Many thugs won't change because they won't admit being wrong plus they’re afraid of victimization. Thugs use objects & actions they fear to threaten others. Bullying "confirms" those objects & actions are terrifying, plus thugs enjoy feeling powerful. If previous victims still feel vulnerable, they might want overt products to discourage thugs.

Thugs may demand covert weapons to avoid being perceived as weaklings by peers. Thugs wield weapons to intimidate victims. Though victims may be afraid of weapons, self-deluded thugs believe victims fear them. It's like magical thinking because victims fear weapons & injuries.

Magical thinking starts in childhood. Example: Obedient children look both ways before crossing streets but don't wait for drivers to stop. Instead of investigating unknown causes, some people hope to control what will offset effects of unknown causes.

Magical thinking & success delusion relate when people don't understand or clarify important causes & effects. Examples: Knowledge is NOT power. Cramming for tests doesn't bring educational excellence or professional proficiency.

Proficiency comes from integrating insightful facts & optimizing implementations to fit conditions.

Discounters' customers learn about product categories & expect quick benefits. Consumers should learn to integrate specific products for influencing local problems & opportunities plus identify when efforts are successful.

Instead of diligently learning techniques, Richie felt threatened & "crammed" self-defense lessons with Fonzie's quick remedy suggestion to act tough. (It’s like discounters' inadequate offers to save money without considering product effectiveness.)

People are frustrated by gradual benefits of method testing & learning. After learning repair techniques & succeeding with high-quality products, people might attempt similar repairs with cheap products. After successful repairs, people like believing they succeeded without considering other factors.

Offer Example: ‘After winter storms damaged __, it's repair time again. (Store) is stocked with (products). Though mortals can repair __, nature is still more powerful. (Store) checklists are available to assess what to replace or repair. You might have previous project instructions. Those might apply to cheap alternative products, but (Store) offers high-quality (products) with manufacturer warranties, so you can rely on them through a full winter. If you try replacing cheap stuff during cold weather, you'll be uncomfortable with the weather & substandard results.'

Vulnerabilities Multiply Impatience.

Impatience & unrealistic expectations disrupt cognitive processing.

Self-defense novices internally battle comfortable habits which seem superior compared to nascent skills. It's like salmon successfully swimming from ocean-dwelling predators. In shallow rivers, fish can't dive deeply to avoid birds & bears. Predators grip harder to overcome fish trying to swim faster, so fish are injured more. They feel dominated & react with current abilities instead of adapting to new threats.

Which responses are appropriate? After assessing circumstances, do customers' skills & resources fit their intentions? Arguing grade-schoolers skirmish to vent short-term anger, but thugs leave no doubt they intend to dominate victims.

Richie tried proving he could sustain independence with effective responses. Some problems start subtly, so retailers should warn about vulnerabilities & offer detection methods to establish problem & prevention/remedy awareness.

Personal vulnerabilities include possibly losing anything valuable. After securing basic needs, people want information to explore & reserve opportunities. People don't want thugs or problems to ruin perceived opportunities.

Don't wait for consumers to search. Describe opportunities & offer resources.

Customer Integration Makes AIDA Part of Personal Experiences.

Advantage offers focus customers' ideation processes on how vital your store is for goal achievements.

Practically as possible, understand motivations by studying niche members' experiences & goals. Fonzie's experiences indicated Richie should act tough with physical intimidation. Richie added his perceptions & nascent skills into his nearly failed attempt.

Customer integration includes remedy & opportunity awareness, so AIDA integrates personal experiences with in-store experiences.

AWARENESS transitions to ATTENTION as people receive messages about advantages &/or observe problem & remedy successes & attempts. Attention transitions to INTEREST as people add input into ideation processes, which are beyond fleeting thoughts. Interest increases when people interpret observations & messages based on personal experiences. These interpretations influence preferences.

Interest & preferences inspire DESIRES. Improved understanding inspires people to imagine adopting & adapting advantage offers into better futures. Desires & understanding prompt purchasing ACTIONS or inquiring about integrating advantage offers into goals & breaking negative connections.

Explain Adequacy & Importance.

Inadequate products may bring temporary benefits like junk food quenching hunger without healthful benefits.

Intermediate quality is like topical products to treat & hold skin long enough to protect emerging tissues.

High-quality products & techniques include internal treatments & nutrients establishing & preserving long-term remedies & preventions. People need insightful facts about high-quality nutrients enabling internal processes to heal injuries from external threats & decrease vulnerabilities.

Offer Example: ‘(Store) offers advantages of long-term (product) quality, so your investment brings (physical benefit) & you're confident your effort fulfills expectations. When you rely on (Store) guidance, your (product) installation brings lasting value so you can focus on other priorities including relaxation. If people are unsure about durability, they've chosen the wrong store & inadequate products. It's a bold statement. Choose (Store), if you want to be bold. (Store) combines insightful knowledge, high-quality products & techniques for fulfilling priorities. Avoid overwhelming problems. Don't let discounters tempt you with cheapness. Invest in advantages you deserve.'

Define Desires.

Though Fonzie perceived fear as respect, Richie showed friendship & respect can be redefined.

Customer integration redefines retailer-customer relationships by building long-term advantages beyond money. Transactional relationships can be financially profitable but shallow.

All physical & intellectual inputs potentially add or multiply dimensional values for current & future participants.

Even if product knowledge & skills seem common, customers need coaching to overcome big & small problems. As problems/enemies increase, people need different defensive techniques to disrupt attacks plus offensive techniques to stop attackers.

Self-defense could be minor resistance to stop some muggers. When newscasts or rumors raise fear or anger, people might want stronger techniques to quickly subdue attackers & reduce exposure.

Offer practical efficacy so people can quickly settle issues & aren't overwhelmed.

Offer Example: ‘As seasons change, you need to store equipment, check for negative seasonal effects & prepare for the next season. (Store) offers guidance checklists for prioritizing activities so you can fully focus on finishing projects before starting other priorities. When you reduce overwhelming stress with (Store) guidance, you'll experience more benefits of (Store) advantages.'

Self-defense novices repeat movements in similar contexts which reduces external distractions. Intermediate students are tested in seemingly random contexts.

Tests raise students’ self-consciousness because people feel pressured & contemplate movements. Tested students have disrupted timing which makes them less adept & more vulnerable to strikes. Some tests evaluate katas (choreographed dances learned as if attackers will accommodate).

Kata students & instructors interact with each other via identical techniques of one art. Skilled enemies are rude & likely to attack with other techniques & patterns.

Instructors & retailers should develop customized advantage offers to integrate people's resources (including abilities) with new resources for influencing problems (enemies) in unfavorable conditions. Fighters lose when training/preparations don't fit conditions or enemies’ techniques. It’s like consumers expecting generic products to remedy multiple problems & create durable benefits.

After many lessons & tests, students earn colored belts which might work as offensive or defensive weapons but are mainly decorations.

Students might learn martial arts for defense, discipline, self-confidence, exercise, &/or tradition. Exercise is possible without traditional dances. Discipline & self-confidence are internal but increase as external guidance refines mental clarity & physical results. Defense should be adapted based on attackers & conditions.

Civilians might want effective humane martial arts for dealing with bullies. Combatants need martial skills without art for eliminating dangerous enemies.

Instructors should determine if they want to be traditional or profit from people who won't victimize others & willingly help others.

Some martial arts instructors train students to entertain audiences in tournaments or movies. If instructors specialize in survival training, they should offer serious defense training. Since excessive force & injuries are criminal & civil issues, instructors should warn students about inflicting short- & long-term disabilities plus first-aid obligations to vanquished attackers. Practitioners can adapt deadly techniques to be less injurious, but those adaptations reduce effectiveness & efficiency & can backfire.

Toxic machismo types talk about putting attackers "in the hospital".

If I'm biased against traditional martial arts, have I been misled/misinformed? Am I rejecting what's uncomfortable? Have I misperceived some or all martial arts because I don't understand their value in specific conditions? Am I differentiating myself by rejecting something to boost my self-concept &/or to find followers because I imagine myself to be a leader? Am I differentiating myself from potential competitors?

Those are marketing issues plus cues for competitors to adjust offers.

Thank you for using my blog. Please let me know if I should clarify anything.

Copyright 2024 Dennis S. Vogel All rights reserved.

When you compete against big businesses with big budgets you need powerful marketing strategies & tactics. You'll find them here- https://thriving-small-businesses.blogspot.com/