Customer Integration Is Beyond Niche Marketing. Integrate Advantages Into Specific Lives.

As you integrate into niche members’ lives, learn what’s challenging & offensive.

Examples: Challenge people to test approaches- ‘You’ll develop (benefits) by learning & testing alternative methods. While learning from results, adapt product & method choices. You’ll learn to change your conditions plus adapt to unchangeable factors.’ People feel insulted by accusations- ‘Why haven’t you tried (methods)? Stop fighting changes & use (resources) to manage factors & create (benefits).’

If people can’t handle more challenges, develop offers by identifying current/potential/emerging offenses/storms. Which defensive options (products & practices) increase customers’ confidence & security? Without comparison criteria, people might tolerate insufficiencies instead of maximizing defenses.

Consumers need energy & knowledge to evaluate & prioritize potential risks while monitoring horizons. Knowledge indicates “storm” tracks & severities for planning escape & recovery methods. If people prepare & storms miss them, are preparations sufficient for future “storms”? Could unused preparations elevate security & confidence?

Like all communications, advertising succeeds with content in contexts. Content: Who, What, When, Where, Why, How (Much/Often/Long).

Contextual matters: Why are people with Whom? How do social connections influence purchases? What are benefits people want & can maximize? When & Where can people maximize benefits? Who identifies & overcomes issues affecting your niche? Who influences/controls What (issues & offer purchases)? How Much/Long will people tolerate barely adequate results & Why?

What builds & supports Whose pride & identity? What offends or wounds Whom & could end relationships? Seemingly minor “wounds” are vulnerable to “infections” inhibiting actions & increasing susceptibility.

Vulnerability levels are contextual. Feeling vulnerable to judgment, people want reassurance but may deny image-incompatible psychological &/or physical desires/needs. Example: People feel better after adopting youthful appearances. Negative reactions range from: They look better, but I wouldn’t do it. -TO- Who do they think they’re fooling?

Advantage offers influence thoughts & feelings. Make offers available When & Where niche members’ perceptions are primed for remedies/recovery &/or recreation. Choose media according to members’ likely activities & receptiveness. Since electronic media intermittently exhibit ads, advertisers should link products/services with benefits niche members prefer creating, keeping, maximizing, stopping or avoiding.

Example: ‘With (kit), you’ll create & preserve, then maximize (benefit). Is discounters’ cheap stuff durable enough to maximize (benefit)?’

When recognizing issues, members’ memories (advertising recall) should restart AIDA (Awareness/Attention/Interest/Desire/Action). Your increased understanding integrates members’ concerns into your profession, so members integrate your store into their lives.

Offer Example: ‘Are you frustrated by conflicting options like preparing (property) for rough weather or enjoying (benefit)? Though responsibilities are imperatives, don't miss opportunities for (benefit). You’ll regret missing needed recreation or procrastinating on responsibilities again. (Store & retail teammates) have kits for peak (benefit) experiences plus (property) maintenance & repairs. You’ll be ready for (benefit) when your property is ready for rough weather. Great weather for (benefit) & rough weather won’t wait for you to prepare. If you wait, your responsibilities will weigh on you & (benefit) will be less enjoyable.’

Help People Trust Your Understanding of Their Challenges.

Empathic ads build trust by showing you value customers beyond profits. Deep understanding guides you to avoid irritating customers’ sensitivities while reminding/challenging them to avoid/reduce pain. Empathy includes using ads & words niche members understand. (Slang changes INCREDIBLY fast.)

People are proud of “Measuring Up” & “Having What It Takes”/“The Right Stuff”. Emphasize wisdom of investing in consultations to customize products/services to preserve customers’ right stuff. Review necessary skills & insightful facts customers might lack.

Appeal to customers as wise specialists using skills & knowledge in important issues while conferring with advisors for unfamiliar matters. Analogy: Respected leaders trust advisors to scrutinize evidence & insightful facts.

Offer Example: ‘You have privileges because respected leaders & business owners trust advisors to shape ideas by adding insightful facts to project plans. Different perspectives are applied to observations & knowledge. Businesses & consumers evaluate current conditions & options then consider improvements. You’ll decrease uncertainty & increase value by combining your observations with (Store’s) access to insightful, experiential data & product supply-chains. Your project’s total value is created from quality of your invested current resources & reinvesting your gains for increasing success.’

(Note: I’m not advocating Harlow’s experiments. To avoid stereotyping humans, let’s continue analogizing stressful circumstances by extrapolating Harry Harlow’s findings.)

Newborns had internally compatible natural need fulfillment “practices” & abilities. Newborns didn't have a fully functional repertoire for coping with insufficient nurturing.

Babies’ “right stuff” fit their expectations. Babies didn’t choose those circumstances & reacted because they didn’t have “response-ability” (ability to proactively choose responses like Stephen Covey described). Proactivity & response-ability are easier with self-determination to adjust cognitive labor with insightful facts & advice.

Self-determined individuals build functional hope by verifying perceptions, then aligning their choices, goals, needs & values. Experimentation & evaluation can reveal whether aligned choices, goals, needs & values are compatible with specific circumstances.

Apptly, available limited options were unsatisfactory & incompatible with babies' long-term needs & preferences. Babies chose which available surrogates might satisfy short-term deficiencies. It might’ve been narrow freedom, but babies were confined without liberty to explore & pursue options.

With physical liberty, people can obtain resources. Mental freedom opens useful options for resources. Harlow limited useful options. If babies could’ve had improvement ideas, frustrations might've increased.

It'd be like people wanting progress but no liberty to obtain resources & test approaches. Discouraged people might prefer avoiding cognitive labor because of obstacles & crushed hope. Hopeful people transition to functional hope when they're confident & knowledgeable enough to choose & use resources. Help customers preserve functional hope with evaluations to precisely guide steps based on progress & mistakes.

People want liberty to pursue happiness with/without defining personal liberty & happiness. Does goal specificity increase success & satisfaction or failure & frustration? Help customers accurately specify goals & resources, learn from mistakes, then proceed. Help with explanations for preserving liberty & happiness with advantage offers of high-quality products with guided compatible methods.

Offer Example: ‘Before you choose stores, consider which product options will fulfill your expectations of long-term dependability. When will discounters’ cheap stuff lose functionality & become frustrating? By renting products for temporary needs, you get benefits without product storage or disposal. Discounters decrease quality & push cheapness, so customers get disposable stuff to fill dumps. Do some retailers promise friendly-service? Would f

riends leave you frustrated? In (Store) consultations, we’ll identify what’s missing, then plan your goal achievements plus maintenance needs. This is easier because (Store) works with suppliers dedicated to value.’

Case studies & testimonials can explain how your offers provide benefits of confidence & lower stress when customers created advantages. Promote referrals with dual cases & testimonials presenting niche members advising/mentoring others & expressing gratitude.

Offer Fuonal Hope & End Learned Hopelessness.

Babies attempted natural actions & reactions, then learned about results. Without other options, babies retried.

When acting naturally, people expect natural results. Without awareness of alternatives, people might reattempt familiar methods despite negative results. Discounters want consumers to think product versions are alike. Manufacturers succumb to discounters’ cheap product demands & abandon solid reputations.

People might think products are unintentionally inadequate or defective. After product exchanges, reattempts & learned hopelessness provoke low expectations of temporary effects.

Though brands & product appearances are familiar, quality ch

anges aren’t easily observable. If previous benefits seemed adequate, people might blame new unfamiliarities for failures.

Harlow’s newborns didn’t perceive anything familiar, but malfunc

tions became commonly stressful. It’d be stressful for human newbies who don’t identify what/whom to blame, fix or replace.

Without obvious problem reasons/causes, people can’t plan or implement solutions & preventions. People might feel they've restored some control by diagnosing troubles or assigning blame.

Unknown problems are stressful. Diagnoses & names are like handles seemingly increasing familiarity & control plus partially relieving tensions. Unfamiliarity apparently undermines comfort & confidence, so people might expect trouble. People expect satisfaction from familiar products. Even if familiar cheap products are unsatisfactory, they may seem safer than unfamiliar alternatives.

Consultations increase familiarity with businesses & higher quality products. Explanations & guidance decrease risks, so customers feel next steps are on solid ground.

Without insightful, circumstantial facts, people might build comfort zones by believing combinations of accurate, inaccurate &/or misperceived information. Eliminating inaccuracies or misperceptions might leave few “knowns” for implementation.

Tests can convert unknowns into knowns &/or assumptions, so people are comfortable with implementations. When biases & assumptions become fictional foundations, failures are probably blamed on whatever doesn’t fit biases.

Imagine if babies felt response-ability meant they were responsible for making surrogates fully beneficial. It'd be like discounters' customers thinking persistence will make cheap stuff worthwhile. That's not functional hope because manufacturers didn't create enough functionality.

Help customers define conditions & needs/desires before goal-setting because current resources might not be functional for some goals.

Proactive people need step-by-step preparation to fulfill response-abilities. What’s a functional response to conditions? Did conditions disable some resources? Are current or available resources incompatible with goals?

Consultations customize kits to add functionality to incomplete circumstances.

Thank you for using my blog. Please let me know if I should clarify anything.

Copyright 2025 Dennis S. Vogel All rights reserved.

When you compete against big businesses with big budgets you need powerful marketing strategies & tactics. You'll find them here- https://thriving-small-businesses.blogspot.com/

Decrease Customers’ Stress. Increase Life’s Specialness.

(Note: I’m not advocating Harlow’s experiments. To avoid stereotyping humans, let’s continue analogizing stressful circumstances by extrapolating Harry Harlow’s findings.)

Advantage offers are retail interventions creating functional hope & promoting cognitive labor. Stress should decline as offers guide consumers through Awareness, Attention, Interest, Desire & Action.

While studying niche members’ lifestyles, observe opportunities & problems to determine causes & effects. Inquire about people's perceptions & reactions. What was expected & unexpected? What made efforts fully or partially worthwhile? Can these be enhanced? What made efforts fully or partially futile? Can these be changed?

While considering new offers, impressions & interpretations mix objectivity & subjectivity. Perspectives affect interpretations. Analogy: Babies developed "normally" when raised by mothers. Did isolated babies exhibit maladaptive behaviors because of isolation, no parental discipline or both? Experiment protesters might blame isolation.

Does discounters' cheap stuff fail because no products are adequate for specific conditions? Do incompetent discounters imply their inventory is adequate for local conditions?

Do You Offer Advantages of Value Creation, Remediation &/or Regeneration?

Retailers should guide somewhat like biological mothers to differentiate from discounters/surrogates.

Surveys & advertising tests can clarify issues (including differentiation) depending on your & consumers’ inferences. Develop benefit promises, starting with open-ended questions. Example: 'If ABC could __, how would it fit among your priorities?'

Eventually, you might use leading questions to confirm your understanding, but answers might be skewed. Example: 'By using ABC, you can __, would you value that?'

If respondents lack time, energy &/or skills for creating that value, purchases would seem impractical.

Since stress affects people's perceptions, do you sensitively inquire about decisions & conditions? Example: 'To help, I’ll ask questions to guide you accurately. Please indicate if you're uncomfortable.'

Ask about potential regrets. Examples: imperfect actions; not reattempting with better information; overlooked opportunities &/or experiments? Did people mistakenly rely on surrogates instead of high-quality products with goal-specific guidance?

Customize kits by learning from test offers & consultations. Analogy: Harlow’s tests parallel humans having to confront negatives while struggling to maximize positives. Negatives & positives are concurrent. Avoiding negatives could put positives out-of-reach.

Harlow’s observations could indicate babies preferred biological mothers. Biological tests could’ve definitively revealed lower stress levels possibly indicating fulfilled preferences.

As you describe benefits, observe customers’ relief in voices & actions. Add reassurance to customers’ confidence: ‘You have many thoughts & might need clarification later. Please call if you experience any uncertainties.’

Verify Indicators. Find Potential Definitive Results.

Before tests & surveys, determine whether to seek insightful facts or confirm beliefs. How many questions would be required & tolerated? How & when would surveys benefit consumers?

When opportunities & remedies are analogized as recipes, understanding emerges about how ingredients & practices produce or diminish benefits. Spices intensify flavors possibly masking others. Textures & consistencies are positively or negatively changed by blending. Insufficient blending can interfere with thorough baking/cooking.

Though recipes seem sufficient to some, cooking shows/podcasts are popular. Though cooking may seem simple, mistakes can disrupt health & experiences.

Since niches consist of subniches, offer advantage customization analogized as fully-cooked individual servings, take-&-bake or separate ingredients. You can advertise prices starting at $__. Consumers should understand additional services increase costs.

Develop advantage offers to ease people’s concerns about blending insightful facts, intuition & skills.

Consult with customers about increasing influence or obtaining control. Careful consideration reveals reasons & compares perceptions, so people acknowledge how much control they have & retain. This might help with discerning which factors slip out-of-control.

People learn to monitor factors via experiences &/or instructions.

Raise their awareness, so people realize technological ramifications. People may try justifying minimal effort without realizing they should welcome advice despite pride issues. Encourage people to avoid errors & humbly, wisely accept advice & instructions.

Advantage offers include guidance for maximizing experiences. Harsh lessons may be effective, but accumulating stress interferes with memory accuracy, effectiveness & efficiency. People can effectively, efficiently remember inaccurate perceptions.

Well-timed advertising reach is vital. If facts are misperceived or forgotten, frequency aids memory accuracy. Frequent messages might reach people when they have energy & think realistically with low stress.

Generalization Is Easy. Help People Evaluate & Differentiate.

If reunited, would experimental babies differentiate their mothers from surrogates or generalize experiences? Mistrusting all “nurturers” could limit some vulnerability but limit protective resources.

People might differentiate pleasant experiences but generalize stressful experiences & maximize avoidance. Since consumers expect benefits, differentiation is possible even if all retailers seem like profiteers. Don’t ignore negative beliefs, explain value to contradict inaccuracies.

Explain offers by comparing & contrasting lives (case studies) with & without advantages including before, during & after implementations. If you compare & contrast good, better & best options, people will have wider perspectives. If people are unsure which to choose, offer consultations.

Advantage offers & consultations can separate factors & help people differentiate factors applying to their lives.

Do People's Reactions Indicate Accurate Perceptions & Realistic Goals?

If unsure about experiences, people might purchase cheap surrogates & intend to invest in high-quality after evaluating experiences. Surrogate products cause surrogate experiences & might skew evaluations.

Is it realistic to expect marginal surrogates to adequately support long-term life-quality? Would nominal results endure without monitoring/maintenance if customers shift focus to other efforts? Would customers likely need to interrupt other prioritized activities to redo projects correctly the second time?

If people are stuck between fulfilling priorities & insufficient budgets, which offer would help customers ascend toward goals instead of losing progress? It could be analogous to climbers’ basecamps & pitched tents while ascending mountains. If storms hit, climbers determine whether to camp at current levels or return to previous safer camps without capitulating.

Surrogates may seem better than nothing, but inadequate results deteriorate, so any value is lost. Low-cost products may seem like small losses, but everything expended obtaining products & creating results is gone.

Product benefits should be at least as valuable as total inputs, but cheap inputs jeopardize total value. Help customers understand how each input affects situational value quality & durability.

Explain how products & practices combine into valuable quality worthy of expansion & preservation. High-quality product dependability may outlast circumstantial turbulence as cheap stuff loses functionality. Few circumstances remain consistently positive without substantial efforts & products.

Instead of focusing on minimum requirements, help customers consider which circumstantial factors affects product & project durability. Should customers purchase higher quality than seems necessary to avoid disappointments?

It’s illogical to buy, handle & keep excessive quantities of cheap stuff. It’s logical to buy sufficient quality & quantities required to create, maximize & maintain advantages. But logic is often perceptual based on preferences & priorities.

Superior offers could seem reasonable but unappealing. With surveys, research & consultations, determine if you can satisfy expectations better than competitors. Offers become advantageous when people accept beneficial combinations even if you don’t directly fulfill each benefit. Collaborate with retail teammates.

What will people do to fulfill desires? Example: Weekend athletes know they should exercise several days weekly, but it’s time-consuming & monotonous. Social sports are exciting competitions. Can you add fun competitions to daily exercises or other preparations? Can you make recovery easier?

Urge people to invest what they can afford, so they sustain value in a condition worth preserving.

If product benefits are presented as good, better & best, do you have information showing how long product quality lasts before value fades? As value & satisfaction decline, people might work harder with cheap replacements instead of investing in higher quality. As people contend with declining value, opportunities fade or vanish. Frustration hits when people realize lost opportunities may never come again.

Are They Equally Guilty?

Classify reasons for success or failure. Multiple reasons analogize as quarterbacks enduring players piling on. One is bothersome. Two are burdensome. Three cause injuries. Four are excessive.

When troubles pile up, consider which vulnerabilities you can shield & determine if offers should: 1-deflect disruptions of customers’ personal abilities &/or resource availability; 2-delay troubles until resources are available; 3-prevent occurrences; 4-remedy problems & hopefully prevent recurrences.

Attribution probably wouldn't be equal because severe effects could be aggravated by "minor" causes. After eliminating the worst cause, people might expect effects to end & improvements to start, but effects could be aggravated by secondary troubles. Misperceptions could “indicate” defective products &/or misleading ads.

It’s like addressing urgent problems with those surrogates/cheap products. Quick decisions & low prices seem compatible because high prices/investments warrant consideration which delays actions.

Short-term results may seem OK because people plan upgrades, but other priorities arise & upgrading is repeatedly delayed.

Problem diagnostics & option choices should include evaluating needs/goals, situations, product specifications & potential techniques.

Consultation Example: ‘Since the effect is acb2, the PROBABLE cause is 2ACB. The best local remedy is 2AcB2. The current inventory is (products) which would be like patching 2ACB to temporarily reduce acb2. It’s important, but not urgent yet. By ordering now, (Kit-BCA) could be here (date). A POSSIBLE cause is XYZ, so I advise using these criteria to check whether symptoms/results indicate XYZ happened. (Kit-ZYX) is a remedy & it’s in-stock. Consider if you’re confident enough with your observations to use (Kit-ZYX).’

Thank you for using my blog. Please let me know if I should clarify anything.

Copyright 2025 Dennis S. Vogel All rights reserved.

Your business's profit potential depends on how much value your market niche perceives in what you offer. They won't perceive any value unless they have a reason to think about it. It's why you need effective marketing.

https://thriving-small-businesses.blogspot.com/

Uncertainty & Control Are Incompatible. Help Customers Design Compatible Advantages & Overcome Disadvantages.

Note: I'm analogizing this experiment (below), not advocating it. “Monkey” can be a slur. Let’s call them “babies”.

We're adding applications to the surrogate analogy from February. Bargain hunters think incomplete, inadequate results are sufficient benefits. Offer certainty of control by explaining dependable quality, so consumers don’t settle for discounters or nothing.

Like people’s bargain expectations, experimental effects weren’t necessarily desired.

Rhesus babies had two experimental choices: Tolerate surrogates or hunger without physical comfort. With minimal control, babies didn’t regret decisions or neglect benefit creation & maintenance. They were distressed & dissatisfied with limited, inadequate choices.

Distress reduces people's energy for concentration & decisions. Insightful explanations can reduce indecision by validating limited choices plus decreasing confusion & stress. Several choices seemingly ensure there’s a best option available. If customers object to limited choices, ask how many options are enough to ensure they won't miss their best opportunity.

Review & guide customers' ideas while customizing offers. Step-1 may seem insufficient, so explain it's limited because: "Step-1 does (result) which we’ll check for (effect) before deciding what Step-2 is."

You might prevent regrets or offer relief for internal locus-of-control customers. "If your Step-1 result is ABC, choose (options) for Step-2. If Step-1 goes totally off-target, let's __."

Explain resources & actions for creating next level benefits while reviewing customers' resources & available methods for incrementally achieving goals. Help customers self-reassure by expecting increments, not quick completion.

When feeling controlled externally, people might descend into learned hopelessness/helplessness. People freeze when fight(ing) & flight/fleeing seem impractical. They won’t buy unless you persuade & equip them to overcome internal obstacles (habitual self-disempowerment, discount store shopping & ignoring small stores).

Whether confident or hesitant, people are consistently distracted, so don't let your store sink into nebulous inactive “awareness”. Consistently activate awareness by offering advantageous control for decreasing troubles & increasing opportunities.

Losing control is stressful. Consistent control requires active decisions because passivity might default to habits. Keep promoting advantages with opportunity & problem awareness, so niche members know you offer control.

Regular satisfactory results seemingly justify subconscious habits. To conserve value, specify conscious cues of declining quality.

Though babies got consistent results from surrogates, effects deteriorated. If milk quality & quantity were satisfactory, wire surrogates may’ve been OK until wires pressed into bigger, heavier babies' skin. Pain might've become more distressing as remedial repositioning brought less relief.

Repetition brings controllable predictability, but habitual results should be monitored. Subconscious, habitual results might decline while people prioritize consciously obtaining, retaining &/or regaining control over other issues.

Like these babies, people want advantages of quick control & comfort with minimal effort. Instructions should include establishing & maintaining functionality.

Habits require little conscious energy until productivity decreases, problems increase & people wonder about causes. Diagnosing causes requires cognitive labor for remembering, finding & processing knowledge. Cognitive labor seems wasted if people aren't aware of better options. "Now-what?" & "What-if" questions can be laborious endless loops.

Cognitive processes can block stress. Help customers identify causes & effects with questions & criteria to evaluate answers based on compatibility with circumstances & goals.

Productive cognition combines insightful facts about obtaining resources & maintaining functionality.

Scarce Quality, Abundant Stress

Scarcity is an often-used advertising appeal, but how could scarce resources help people maintain functionality? Functional hope includes stable supplies & lives.

Fear-of-Missing-Out on opportunities can prompt reprioritization. If people endure pain to gain/sustain supplies, resource scarcity might imply efforts are wasted. Babies gained & lost by nursing from wire surrogates.

After perceived shortages, discouraged people may give-up. Encourage quick responses with incremental offers of earlier relief to diminish losses, so consumers recognize realistic offers.

Humans & animals sense gaps even without biological knowledge about necessities. When surrogates were consistently available, babies might've sensed homeostasis was threatened because of health instabilities.

Despite more familiarity from surrogate "interactions", babies appeared more uncertain. How could babies be stressed by unrecognized inadequacies? Substandard results indicated inadequate surrogates/products. Illnesses, discomfort & pains may recur frequently &/or persist.

Increasing problems necessitate specific, guided actions for efficient effectiveness in decreasing total stress.

You’re Uncertain Because You Haven’t Tried Unfamiliar Products & Methods. (That’s realistic, but unempathetic.)

Stressed people don’t always realize/admit reasons. Questions & statements can help niche members parse reasons & conquer concerns.

Case studies & testimonials can reveal how successful customers diagnosed & settled issues. Assure callers/shoppers with guidance after clarifying their goals, beliefs, knowledge & skills.

Consultation Questions: 'Though you’re interested in (product), which others have you considered from the category? Do you feel (product) fits your needs & skills better than others?' These explore familiarity without implying ego challenges like direct questions about uncertainties.

Ask positive questions: 'Have you heard about/seen locally-based tutorials showing how to use (product) to achieve those goals?' This can uncover whether customers are self-confident & assured about products & methods.

As performance pressures mount, people might feel but not verbalize uncertainties or self-doubt. Verbalized nebulous feelings may start weighing on people who feel pressured to go forward (despite unpreparedness) or back out (without remedies or opportunities).

Positive questions can evoke answers while helping customers confidently explore. Positive questions can open minds to advice. Example: '(Product) is great for beginners. Have you considered (product) for removing mineral residues?'

Experimental babies' reactions can be widely interpreted. Despite surrogate consistency, babies were dissatisfied & weren't guided in maximizing results. Like unguided humans, babies might've gotten declining benefits from consistent results.

Make Advantage Offers Easier to Accept Than Reject.

Consider potential negative experiences:

If unfamiliar products & methods cause unnoticed, unexpected course-changes, people might be unsure about causes & reject any new offers. Without guidance, people might scrap preliminary results that don't match expectations. If customers try-out projects, what are reasonable expectations? Could unexpected results be shaped into somebody's benefits & traded so customers don't lose value?

Encourage customers to record step-by-step techniques & results for replicating benefits. Customers might stop projects if an intended step-1 result doesn’t fit interpretations of product specifications. For customized kits, instructions should indicate how some steps can be redone without disrupting projects.

Unpracticed methods could fit kit instructions, but not customers' expectations. People prepare for known risks without knowledge for identifying or measuring unfamiliar causes & effects. When uncertainty doesn't diminish, people don't know how to confirm step-by-step progress.

People might follow instructions but miss unexpected indications of drifting off-course. After misjudging conditions, people may use products "as directed" & assume repairs & preventions are complete. While people attend to other issues, unresolved & unprevented problems erupt. People might miss evidence of gradual deterioration until results fail.

People may attribute failures to unfamiliar products & methods because comfortable things are familiar & probably seem efficacious. When people continue what they perceive as "working", familiarity increases. When things don't "work", people change direction if they're willing to disrupt familiarity. Others may stubbornly dig deeper to avoid negative admissions.

Practice makes perfect if goals are practically pursued with compatible practices & products plus expectations are updated according to new insightful information & observations.

Without clear insightful knowledge & expectations for choosing & using products, people could run out of potential/unexplored directions/options & feel stuck.

Is momentum preserved, increased or decreased when people turn? People turn while testing directions & approaches for exploring expectations & goals. Organize tests for learning from results. Without full step-by-step & turn-by-turn awareness, actions may eventually bring good or bad results without people remembering & learning reasons.

Mistakes can seem partially, temporarily beneficial until people compare resource costs to "benefits" & contrast potential benefits from better resource investments.

Without guidance in creating advantages, people's minimally productive steps can create temporary distance/relief from growing problems. That relief can be like milk from wire surrogates because positive results might not be durable benefits.

Explain how you collaborate to make people's desired values achievable. This can preempt "Been There, Done That, Didn't Work” objections. When new interests & curiosities connect with people's desire, explain what makes your offer & changed conditions different.

AIDA Explains Why Advantage Offers Are Different & Better.

Create Awareness of new experiences. Inspire Attention by presenting experiences as opportunities. Increase Interest with methods for niche members to use products. Prompt Desire with compelling descriptions to ignite familiarity. Urge Action by helping members justify purchases.

When people generalize dissatisfaction with other unfamiliar products & methods, familiar problems may feel better than potential risks. Subconsciously, "unfamiliar" seems synonymous with "risk" & "dissatisfaction".

As people continue goal journeys & achievement maintenance, correcting small diversions might be cost-effective/efficient.

For general instructions, what would indicate emerging disruptions? In consultations, people might not notice or believe they’re on-course to hit obstacles or hazards. Without rethinking choices, people may notice trouble & blame others which fits an external locus-of-control.

They might think they’d succeed if they could catch-a-break. If they don’t define “break” or “catch”, they might overlook opportunities & remedies or be unprepared to capitalize.

When you learn their criteria or nebulous standards, you can develop functionality & procedures to inspire functional hope. Explain how your advantage offers bring customers control for resisting disadvantages & maximizing their internal locus-of-control by customizing advantages.

Copyright 2025 Dennis S. Vogel All rights reserved.

When you compete against big businesses with big budgets you need powerful marketing strategies & tactics. You'll find them here- https://thriving-small-businesses.blogspot.com/

Help Create & Maintain Advantages, So Niche Members Don't Settle for Easy-to-Reach Surrogates.

I'm analogizing this experiment (below), not advocating it. “Monkey” can be a slur. Let’s call them “babies”.

I've interspersed experimental extrapolations/interpretations & marketing/psychological applications.

With coordinated offers & referrals, retailer teams convert customers' benefits into advantages. Your team's communication helps customers avoid dashing between stores & websites like these babies.

If your team doesn't offer advantages, consumers might perceive you as replaceable, commodity surrogates. You'll replace surrogates if your advantage offers are compellingly described for niche members' lives.

Analogy: Harry Harlow tested primate babies with “surrogate mothers”. (Check search engines.)

Babies fed from wire-framed surrogates outfitted with milk bottles, then returned to comfortable cloth-covered surrogates. When cloth surrogates had milk, babies preferred them.

Babies endured incomplete experiences with uncomfortable, inadequate surrogates. Negative anticipation might’ve counteracted short-term relief as babies tolerated growing stress. Minimal physical features (milk & cloth) became less beneficial. Though one stress was temporarily eased, other long-term stresses created/extended tension.

If they could think like humans, these babies might’ve felt extreme tension when they realized necessities are missing without knowing what or why. If somebody could identify & describe missing benefits, replacements could be found or developed.

Hope is easier with knowledge. Guided identification & descriptions increase functional hope, so less-stressed customers are clear-minded & open to logical persuasion. Though persuasion can start with negative emotions, advantage offers should bring positive emotions because people feel/anticipate relief.

In-store experiences should confirm rational decisions & link logical & emotional comfort with your store.

Offers Should Start Satisfying Expectations Before Store Visits.

Like distracted humans, these babies didn’t form/have accurate expectations, but presuppositions bred frustration like humans mistakenly presupposing stores offer value.

When discounters' offers are incomplete, humans have personal, social & financial reasons to patronize multiple stores. Consumers’ reasons are your opportunities. People consciously expect cheap prices, so "saving” money increases enthusiasm. Without product specifications, people become frustrated because running store-to-store doesn't bring full remedies.

With limited knowledge & experiences, distracted consumers may perceive they're up & running but are down to barely crawling. Efforts might start well with cheap stuff, so people focus on other priorities & don't notice cheap materials breaking down.

People perceive the same products though brands cheapen product versions to appease discounters.

When standards & expectations feel normal & don't evolve, people are surprised when conditions devolve. Like babies choosing surrogates, consumers might dash to other discounters whose products have different deficiencies.

Reality becomes harder to accept, for people stressed by: unfulfilled needs, health/energy levels, priorities/time pressures, etc. Advantage offers reduce hardships & make reality more acceptable.

Yearnings probably interfered with babies' limited comfort with cloth surrogates. While with cloth surrogates, would babies ignore hunger to avoid needing wire surrogates until hunger is overwhelming? Babies were probably tense while drinking milk from wire surrogates.

For full restoration, babies need nourishment plus assurance of protection to avoid losing energy to excessive tension.

Babies' habitual tension could persist after transitioning to biological or cloth surrogates without long-term assurance.

Without uninstalling inadequate products, residual problems remain. If discounters allow refunds/exchanges, removing/uninstalling cheap products prolongs projects & delays benefits.

While coping with accident damage, people might minimally benefit from attempted repairs with cheap products. For full recovery, injured &/or exhausted people need advantages of long-term assurance, comfort & productivity. If injuries &/or exhaustion diminished work quality, benefits might be nonexistent & maintenance might not prevent damage.

Needs & desires collide while desires influence expectations & skew perceptions of “progress”.

Conflicts arise when people want enjoyable activities while avoiding/rejecting “necessary” hassles/uncomfortable tasks. Explain why high-quality products & detailed guidance are necessary for effectiveness & efficiency.

Babies weren’t relieved by two surrogates “fulfilling” basic needs. Without conscious criteria, babies expressed frustration because surrogates can't satisfy all psychological & physical needs. Even if babies grow physically, they won’t thrive without guidance & sanitation.

Two inadequate options didn’t give babies anything to improve experiences between visits.

Despite knowledge & experiences, consumers may be ill-prepared for complex details & ill-served by factless product-price ads. People need insightful information for stress-relief & clearly considering offers. Implementation consultations come later.

Use advantage offers to explain quality & inspire positive feelings, so people link positivity to you, your store & offers.

Babies Don’t Understand Limitations.

Advantage offers build understanding. If projects fail because combined product instructions aren't condition-specific, dissatisfied customers might submit bad reviews.

Customize kits for customers’ achievements in local conditions, so high expectations boost customers’ enthusiasm for projects. Enthusiasm energizes people who pay attention to details when success is probable & advantages are treasures worthy of financial, mental & physical investments.

If people feel stuck between inadequate options, details bring unnecessary frustration. Even if babies habituated to surrogates, familiarity brings more dissatisfaction.

Though people prefer confidence from fulfilled expectations, people may expect uncomfortable negatives. Familiar problems may be predictably distressing.

Explain details to various sub-niches while comparing before-&-after case studies. If your ad is online, prompt consumers to click for more information. If unfamiliar details seem overwhelming, consumers can scroll back or click links for information sources.

Help customers learn from personal histories & case studies.

With limited personal histories, babies feel unfamiliar, unexpected needs; priorities are pains or discomfort babies don’t understand. They know something's wrong & don't have remedy criteria. Babies don’t know if problems might fade, worsen &/or were worse for anybody else.

Without (cases studies) experiences & observations, babies' lives overflowed with uncertainty. They wanted immediate relief & tolerated partial stop-gaps because surrogates were vaguely mother-like in appearance & need-fulfillment. Babies could habituate to adequacy without knowing consequences of incomplete results.

AIDA Applies to Goal Achievements & Maintenance.

Without Awareness of adequate motherhood standards, babies might not pay Attention to real mothers without knowing they should be Interested. Though babies Desire combined food & comfort, acquiring mothers wouldn't be a prioritized Action despite better nutrition in milk specifically for them.

Analogy: Though people learn nutrition is important, they need knowledge to identify, locate & use nutrients. General nutrition won’t suffice for life-stage nutrient needs.

Retailers should guide people with insightful knowledge & convert Awareness into Attention & Interest.

With help in defining gaps & diagnosing problems, lives can be journeys into certainty. Retailers should mentor customers like parental friends setting guidelines, so customers discern best &/or worst practices. This certainty aids further clarification as people compare observations & facts during planning & implementation.

Gap recognition is important, so people don’t misstep or find only expected gaps. Certainty about causes & effects aids theories & testing to determine what brings satisfactory progress.

Biases Influence Prioritization.

Even if all (including solution & prevention projects) seemingly fails, new priorities are whatever hurts beyond current/previous pains. Babies have few memories & alternative perceptions, so proximity is their reality & surrogates are close.

Like consumers with only inadequate options, babies don't have reliable evaluation criteria. Your advantage offers could be niche members' last chance to avoid failure.

Limited experiences indicate immediate (ill-prepared) actions seem proper.

People don't know which facts they lack. Retailers often don't consider niche members' factual gaps. Though niches exist because members have specific interests & desires, members lack Awareness beyond narrow/limited observations & experiences. Even if people observed/experienced issues, some facts aren't obvious, so full interpretations aren't possible.

Biases often substitute for facts. Undisputed biases can become stronger. Though you might not know specific biases, help customers identify gaps, then explain how gaps interfere with achievements. Biased emotions can override/overload logic. When people claim biases are logical, create cognitive dissonance so people invest cognitive labor to accept beneficial insights & are apt to remember advantageous facts.

Which accomplishments do niche members want? Which case studies demonstrate desired accomplishments? Which beliefs & facts inspired customers to achieve those goals? How do those inspiring beliefs & facts compare to contrary limiting beliefs?

If people observed/experienced failures, possible reasons are inadequate products, inaccurate beliefs, misapplied facts &/or misinterpreted conditions. Consultations can overcome those reasons & help people discard negative biases.

Learn your niche's communication methods. Express your understanding with exploratory what-if questions. As niche members' understanding integrates with yours, progress increases.

Experimental babies didn’t have stated criteria but complained because they knew something was wrong/missing.

Complainers might think complaining is their only practical option. You might need to philosophically carry them to clear viewpoints & gesture toward valid points. Like human babies, consumers can feel bogged down & immobilized.

When failed communication becomes apparent, you can adjust & evaluate responses. Sometimes, people feel better when somebody shows enough concern to communicate. People hate indifference.

Show by comparison, you're more concerned than competitors. If your concern isn't obvious, consumers will cry louder for somebody else & express baby-like disgust without explanations. If consumers don't explain, review your efforts & compare previous responses.

Offer Example: ‘If you notice desired achievements like (advantages), you could copy what others did or think goals are out-of-reach. Here’s your better option: At (Store), let’s study your conditions & case studies to find specific products, insights, methods & skills for achieving & combining (benefits) into (advantages).’

Thank you for using my blog. Please let me know if I should clarify anything.

Copyright 2025 Dennis S. Vogel All rights reserved.

Your business's profit potential depends on how much value your market niche perceives in what you offer. They won't perceive any value unless they have a reason to think about it. It's why you need effective marketing. https://thriving-small-businesses.blogspot.com/

That’ll Never…Wow! It Works!!! Because We Added Value!

Let’s continue with events for helping consumers reset perceptions & positively evaluate options.

Sponsored events expand advantage offers as you enhance customers' productivity by decreasing stress.

Prolonged, intensive thinking increases tension which triggers defensiveness without clarifying remedies. Relaxation decreases defensiveness & opens minds.

Open-mindedness aids planning/goal-setting as you help customers select products & methods, then test preliminary approaches. After enjoying events, clear-minded customers evaluate preliminary results. With fresh perspectives, customers’ evaluations indicate whether to continue or adjust.

People should test perceptions & practices as conditions change.

Successful experimentation lifts people from dark valleys & makes peak experiences reachable. Deep valley navigational indicators are more limited than at sea-level. Celestial experiences sink if people navigate with incorrect celestial bodies.

While goal-setting, people should learn indicators for specific journeys. Storms obstruct vision & people go off-course. When contrary indicators are perceived as storms, people resist necessary changes & stay on-course. Which facts/clues interpret contrary indicators?

People may habituate to hard-to-change experimental/preliminary results because other attempts seem riskier.

Recreation Enables Satisfaction.

If people don’t cognitively adjust to current reality, biases become indicators/standards. During rests, reality bypasses biases & influences thoughts which are more comfortable than external opinions.

Decisions are based on personal interpretations of "evidence".

Reality changes while people narrowly focus ahead & hope/think "evidence" remains unchanged. Biases affect whether people notice unexpected things or think nothing matters except top priorities. Which criteria indicate priorities should change?

Analogy: Floods seem inevitable everywhere to valley dwellers who think everybody's vulnerable. Precautions seem impractical, so people prioritize controllable (possibly less important) issues.

Progress comes from forward momentum plus harnessing approaching opportunities, avoiding threats & ignoring distractions, including bland advertising.

Encourage consumers not to settle for tried-and-true options from different conditions. Roof gutters & downspouts are tried-and-true for reducing basement flooding. Catastrophic floods are at ground-level.

Learn & adapt people’s perspectives & experiences while testing. Don't assume people are correctly aware of problems, remedies &/or your store.

Old Marketing Implies Old Offers.

Experimental offers help people compare evolving experiences & expectations mentally & in real-life.

Marketing experiments & adaptations help customers experiment & adapt options for eliminating/reducing new risks & conflicts. Despite prioritizing familiarity, people want the latest, most effective, efficient options. Worn-out advertising implies outdated options.

Respite refreshes/reorients & opens minds, so thoughts are clarified. Old & new product results seem alike when minds habituate to situations & miss incremental changes. Progress & regression become apparent after fresh glances or full reevaluations, especially with updated criteria.

Use events & advertised product criteria to refresh people's perspectives for justifying new decisions. Restoration resets perceptions/perspectives for fully testing & comparing remedies to emerging trouble.

Stephen Covey emphasized urgent, important matters & advised sharpening personal “saws”.

Educational, entertainment events can refresh minds while presenting urgent, important information.

When fatigue dulls minds, results are dull. Analogy: During meal preparation, sharp minds discern unappetizing vegetable parts & sharp blades enable effective, efficient cutting without crushing veggies.

Personal preparation should include rest & high-morale. Fatigued people might not notice low-morale decreasing performance.

Meaningful successes are achieved by clear-minded people overcoming risks & conflicts. Compared to risky purchases, do consumers understand how your offers decrease risks & conflicts? After mentally advancing through problem/opportunity Awareness, Attention to, Interest in & Desire for advantages, people hesitate because purchasing Actions have consequences.

People risk insufficient funds after purchasing. Expenditures can spark internal & interpersonal conflicts.

Since consistent stress often affects other life aspects, people feel doomed when they’re fatigued by unrelated accumulating problems.

You expect consumers to spend money they’d rather keep or spend on something else. Sponsor events to develop rapport & goodwill instead of being part of consumers’ generalized stress. Retailer teammates’ customers can receive event offers & invite others. If your combined customer-base is too small for an audience & event promotion is too expensive, add charity fund-raising so publicity raises awareness.

Explain purchase advantages & consequences of not purchasing. Examples: undesirable status quo, problems worsening & FOMO. Pro & Con Charts can compare purchase benefits with nonpurchase consequences.

Intense Positives Offset Intense Negatives.

Horror stories can distract anxiety patients from real or perceived threats. (Search ‘Spooked’ Podcast Producer Eliza Smith.)

This seems counterintuitive/crazy but possibly cathartic (flushing mental residue, then resetting). Despite acknowledging fiction, patients expend energy to absorb intensity which triggers mental & physical tension. It’s effective because it’s imaginary, so people can escape if it’s too intense. Patients can control external exposures by leaving physically or switching off electronically.

Internal anxiety is harder to avoid but can be opposed without excessive measures. As treatments, products & methods can decrease/eliminate stress-triggering problems, events can relieve stress other treatments won’t.

After wringing residue from mental “sponges” &/or releasing pressure, customers can absorb resources. If conditions squeeze customers, how should they break that grip?

Your retailer team’s advantage offers & events guide customers in creating routes to leave, recover, plus gain insightful knowledge & methods to proceed incrementally while evaluating emerging results. When imaginary stimuli stop bringing relief, people can disconnect or alter approaches. If each effort brings temporary relief, results could indicate what to continue, discontinue, increase or decrease.

Like speed blurring drivers' vision, hasty people could miss details & be shocked by results.

Incremental progress might disappoint people. Testimonials & case studies can demonstrate how increments are achieved & integrated. Small improvements should be interpreted as successful experiments to consolidate into advantages. Disappointments are feedback about aiming/direction, target types/sizes, distances &/or choosing conditions & basing goals on abilities in specific conditions.

Despite tolerating but not controlling factors, people can try resettling/reoccupying their rightful places/spaces to limit vulnerability. As control slips, stress increases & makes control harder so people don’t recognize their lives or personal conditions as what they planned. If plans seemingly never work, people surrender & retailers lose customers.

Difficulties Seemingly Dig Claws In Without Letting Go.

Despite frustrations, functional hope encourages striving to loosen or break troublesome grips. If attempts fall short, guide people in learning from results to make products & methods compatible with changing conditions.

Constant cognitive labor adds fatigue & frustration. During conscious breaks, subconscious minds can clarify questions & answers about processing & integrating details to innovate ideas for testing.

After major attempts, consider what’s different about products, methods & conditions? What would make those differences/changes beneficial or less troublesome? Are those differences inconvenient bumps or overwhelming obstacles?

If there aren’t case studies, what indicates alternative routes to advantages? People might perceive alternative routes as identical or like previous rocky roads. Though refutation can be hard, explain how advanced inputs bring advantageous outputs.

When stress warps thoughts, changes could be misunderstood. Help people feel better & clarify perceptions.

Stressors don’t seem so bad when comedy diverts attention & people laugh. Thoughtfulness, productivity & joy aren’t compatible with anxiety. Productive thoughts can flow while minds are free.

Theory: As subconscious minds strive for homeostasis, fluctuating stress & relief disrupt habituation. Positive experiences bring conscious enjoyment for restoring/resetting homeostasis while subconscious minds analyze causes & effects.

Resets might not be peaks but can bring higher beneficial increments leading to advantages. Whether advancement is short or long-term, help people associate your retailer team’s advantage offers & events with personal positive resets. Remind customers/event participants about benefits & offer insightful knowledge & methods to combine benefits into advantages.

While positives interrupt negative patterns, people can function & respond to offers including test messages about general or specific relief.

Retailers might hesitate about specific offers applying to issues or personal desires consumers won’t acknowledge.

When responding to offers, people can embrace or disregard multiple specifics without acknowledging problems. Reticular-Activating-Systems can grasp any applicable benefits & urge conscious minds to fulfill AIDA. Listing multiple specifics invites people to accept desired benefits.

Offer Example: ‘(Event) includes (subject specialists) & (entertainers). You might need information about (subjects) or relief from (problems) & concerns about (emerging troubles). (Entertainers) will bring you joy, so you can set stress aside & absorb facts from (subject specialists) empowering you to create (advantages). (Retailer teammates) have high-quality (materials) & specialized (tools) plus tips for applying insightful knowledge. (Event) combines dual benefits to boost your mood & productivity. (Retailer teammates) are dedicated to improving local people’s lives.’

Deliverance might be incremental & essential for functional hope. When people are relieved, minds are open to positive impacts. Overwhelmed people overcome negativity & validate functional hope while incrementally increasing successes.

Excessive mental & physical stress wastes energy. Examples: Ignoring headaches & other internal distractions requires energy needed for external activities. If you tense muscles past fatigue, tension is involuntarily released but pain remains while your anatomy uses energy to clear cellular waste. When tension isn’t released, inward blood flow & energy renewal are restricted because waste is retained.

Cells & people’s lives need available capacity to receive resources. As people try squeezing in more work, they might block necessary renewal for productive & innovative energy.

Copyright 2025 Dennis S. Vogel All rights reserved.

When you compete against big businesses with big budgets you need powerful marketing strategies & tactics. You'll find them here- https://thriving-small-businesses.blogspot.com/

Reduce Customers’ Stress with High-quality Products, Insight-based Methods & Sponsored Experiences.

Seemingly short-term issues can necessitate time-consuming relief & preventive maintenance.

Customer integration becomes like people reaching into closets for similar or upgraded resources for recurring or long-term issues. When retailers integrate into lives, consistent offers inform/remind customers about conveniently available resources. Like valets monitoring closets, retailers should anticipate customers' needs/desires.

Functional hope is dashed by uncertainty about problem diagnoses, remedy dependability & personal abilities. People reach for certainty & preparedness from customer integrators having local knowledge & product specifications for determining what fills gaps.

Consumers strive for functional hope to confirm current progress creates & conserves goal achievements.

People need morale boosts when projects are long &/or expected trouble potentially defeats prevention efforts. Though people might like persisting to finish projects, intermittent rest is important.

When you explain causes & effects of their challenges, justify/give “permission” for customers to refresh & return with renewed perspectives. Explain how unrelieved stress aggravates other problems.

When people are fatigued or too mentally & physically close to problems, they might miss big picture factors & may be frustratingly unaware of progress. Big picture factors might distract confused people who continue without noticing mistakes disrupting progress.

With retailer teammates, you can boost progress with resources & relieve stress with event sponsorships.

Between steps & after achievements, spectator entertainment & recreational challenges are diverting. Events can bring quick relief, but anticipation (based on compelling descriptions) & memories bring some freedom.

Despite great endurance today, tomorrow’s stress plus unresolved issues pile on people who need escape.

Though people coped before, individual differences & stress severities change tipping points. So, like teeter-totters/see-saws raise people, more leverage &/or weight is necessary to raise people above troubles or temporarily lift loads.

As stress continues, minds focus on but eventually magnify perceived immediate threats. Relief lets minds rest while backing away & gaining wider understanding of how factors interact positively or negatively.

Hopeful people seek offers & become frustrated without clearly understanding causes & effects. Customer integrators explain how high-quality products & insightful knowledge effectuate each other. Despite how much cognitive labor people invest, they might not understand why previously successful products & knowledge become inadequate after conditional changes.

Unrelated Entertainment Interrupts Mental Patterns by Resetting Moods & Thoughts.

People don't feel free to step away if progress/project completion requires vigilance. Total vigilance requires restorative self-care.

Like a combined Atlas & Sisyphus analogy, people's worlds are on their shoulders. Shrugging would cause their worlds to roll off which necessitates retrieval & heaving while restarting uphill. Explain how advantage offers bring maintainable progress without constant sacrifices.

Full relief & prevention can be time-consuming even for short-term issues. Consumers have many simultaneous recurring & long-term issues. Customer integrators learn customers' goals & obstacles. Inventory & knowledge-bases are necessary resources to reduce local obstacles & establish achievement routes.

Hopeful people seek offers & become frustrated without clearly understanding causes & effects. Customer integration builds functionality so customers develop functional hope when specialist retailers determine criteria for conditions & goals.

Retailers Can Sponsor &/or Create Events.

Events link sponsors with entertainment benefits. Offer post-event advantages to increase value. When events empower customers &/or boost moods, you can renew some benefits with reminders.

When events relate to advantage offers, your messages add value to events. Example: Contestants use tools & materials to achieve enduring success. Supply products & include messages so audiences observe & desire advantages.

Advantage offers bring necessary effectiveness & efficiency for escaping stress & gaining freedom to pursue enjoyment.

People might not experience freedom because heavy stress disrupts essential positive feelings, energy & strength for confidently settling issues. Fatigue decreases confidence & that condition reduces energy & motivation.

Public event attendance requires personal freedom to mentally & physically set stressors aside. Events help people recover energy & functional hope messages restore motivation.

Functional hope ensures progress won't deteriorate while people recover. After recovery, people have clearer minds to focus on the present, so they remember & process details.

Retailer Teams Provide Resources for Progress &/Or Recovery.

Though people need to compartmentalize to limit stress exposure & fully focus, develop advantage offers for total life contexts.

Offer Example: 'When you (action), your progress is secure because (Store) offers advantages of high-quality (products) plus implementation guidance. Enjoy recreation after finishing project steps, so you’ll return refreshed & fully benefit from (result). Despite feeling relieved by finished projects, discounters’ customers may stress over poor quality. (Store) advantage offers bring assurance, so you’ll know project steps are secure as you rest before preparing for more progress.'

Help customers determine if they want events related to regular experiences or activities to draw attention from concerns.

Do customers want connections with similar people for comradery & be pleasantly distracted or share insightful information?

Temporary breaks ease stress & open minds to confidence-building insights for confronting troubles.

Advertising & event combinations may bring what’s needed, but people are Interested in fulfilling Desires. So, build AIDA including pleasant anticipation.

Explain event criteria so expectations lead to accepting experiences & people will acknowledge then use offered value. If events go as you intended but differently than participants expected, you might feel successful but participants won't achieve fulfillment.

For maximum positivity, which patterns should customers support, adjust or temporarily interrupt? What can customers integrate before events to maximize experience value? What will you offer during/after events to expand value?

How much excitement/adventure will maximize entertainment? Do people want transitory experiences to clear mental/physical slates?

States-of-being can have definite or nebulous boundaries. Eventually, people need reboots to clear residual stress. Without clear boundaries, residual stress traps people who don't know if they're getting out or going deeper.

Overwhelmed people deal with nebulous boundaries while trying to transition between responsibilities. Clear focus is necessary to maximize benefits but residual stress weighs on people or pulls them back.

Unrelated events can beneficially divert attention from long-term tasks & relieve neural networks developed for optimizing functions. Total life functionality declines when people aren't psychologically & biologically restored.

Even thoroughly equipped consumers need rest without losing progress. Your advantage offers & event sponsorships can help customers return to tasks without having to restart momentum.

In personal & public events, do people want to be entertained, or be entertainers?

How much skill & luck maximize adventures? What's the minimum accepted excitement? How long will active excitement last?

How much fulfillment will exciting memories restore? Which souvenirs & sensory reminders will bring back/hold benefits? What can be added later for variety without losing desired familiarity?

Familiar aspects connect new experiences with life factors people want to retain & can help them obtain compatible experiences & resources for integrated benefits.

Here’s a summary of Jeff Snyder’s “Crafting Effective Brand Activations: How To Align With Community Values”. https://www.mediapost.com/publications/article/401605/crafting-effective-brand-activations-how-to-align.html

Synder wrote right brand activation events are game-changing decisions. Beyond visibility, events create connections & foster long-term brand loyalty with the right audience.

With relevant events aligned with community values, brands can craft deeply resonating experiences for fostering relationships.

Brands can build trust by demonstrating deep understanding & respect for their community's values.

By resonating emotionally, brands can create stronger personal relationships with audiences. With emotional brand connections, customers are 71% more likely to recommend brands.

Brand activation creation involves close attention for managing audience emotions. With direct audience engagement, brands can create personalized resonating experiences.

--------------------------

Synder wrote about personalized resonating experiences. Public events can resonate in people like bells responding to vibrations matching their general or specific tones/frequencies. (If you want physics details, you can search frequencies & resonance of bells & crystals.)

Physical properties determine which megahertz ranges cause object vibrations. Think about how glass shatters during exposures to sound frequency & duration. That analogizes how much & long people can withstand specific stresses.

Distracted workers might be unaware of which stress will cause breakdowns. Despite previous stressful experiences triggering symptoms, people survive & think they, loved ones or possessions will be OK. People, plants & buildings survive storms but become too weak for subsequent minor weather.

Specialist retailers should share criteria so niche members are aware of excessive stress indicators.

We’ve been analogizing salmon based on Marshall Goldsmith’s "What Got You Here Won't Get You There".

What’s necessary for people to Get relief (“There”) & return (“Here”) after projects?

After thriving in oceans, are salmon equipped to survive in (somewhat familiar) natal rivers? Success delusion seemingly causes salmon to believe they’ll automatically survive after spawning & returning to oceans.

People are warned: Correlation isn’t cause & effect. Warn people about comparisons.

Though some major factors are similar, people might fail despite previous success with discounters’ products. As problem severity increases, quality of discounters’ products decreases.

Help customers evaluate all relevant factors instead of rushing through research & comparisons. Events can be breaks from stress & rewards for starting, progressing &/or completing projects.

No matter how urgently important goals are, ensure you & niche members also establish & preserve good health. Health affects personal longevity & how long people actively enjoy or remember advantages.

Thank you for using my blog. Please let me know if I should clarify anything.

Copyright 2024 Dennis S. Vogel All rights reserved.

Your business's profit potential depends on how much value your market niche perceives in what you offer. They won't perceive any value unless they have a reason to think about it. It's why you need effective marketing.

https://thriving-small-businesses.blogspot.com/

Avoid Encouraging Consumers to Ignore Advertising.

People avoid wasting resources on anything perceived as unproductive.

You'll maximize advertising efficacy by testing offers & using consultations to learn consumers' perceptions of current & potential circumstances. While withholding direct criticism of customers' goals, you can lead people to persuade themselves to adjust perceptions & goals.

Offer Example: '(Store) offers (products) & insightful knowledge for shaping (results) into advantages. Imagine checking your house for (problem) without dread because (Store) guidance will link your product choices with instructions for achieving your goal. You can end (problem) & create progress with less stress because you created new advantages.'

Don't risk big bucks without knowing how consumers perceive reality. Learn their beliefs about their abilities to shape reality. Consistently test offers & adjust after interviewing respondents.

Apparently, retailers assume consumers are motivated to accept ads. Consumers consistently need/want benefits, but questionable claims & bland offers indicate advertising isn't worthy of attention. Advantage offers build on Awareness by earning Attention, Interest, Desire & Action.

Advantage Offers Motivate Consumers To Accept Ads.

People are motivated or naturally inclined to approach familiar locations & resources for opportunities plus avoid potentially threatening unfamiliar things.

Advantage offers are different than competitors' bland ads & stimulate curiosity by establishing consumers' awareness of valuable options for creating remedies & opportunities. Ads should demonstrate you understand niche members enough to help them escape trouble, change directions & achieve goals.

Overwhelmed people temporarily avoid exploration & might skip limited time/supply offers, while resting or recovering from stress. Avoidance can become habitual stagnation despite an uncomfortable status quo. Habits seemingly have gravitational pull & breaking free includes techniques for maximizing products to establish traction & momentum.

Setbacks Break Momentum by Undermining Traction

Advantage offers explain basics so consumers recognize their circumstances & realize you can guide their steps for maximum traction & minimum slippage.

Even uncomfortable mistakes can become habitual when overwhelmed people don't recognize negatives or positive alternatives. Explain why offers are viable options via step-by-step understanding. Example: (Symptom) indicates (cause). Step-1 uses (product) to start (process) which is necessary because __.

Build insightful local knowledge to develop questions about maximizing suppliers' offers & for guiding customers' expectations & actions.

Ask customers for reports plus request suppliers' testimonial & case study files to demonstrate why product & technique combinations bring advantages. These establish foundations for offers & consultations. Exchange insightful information in updated consultations when customers return for more advantages.

Adapt insights into offers. Example: Customer- 'When I used (products & techniques), I got (benefit).' Retailer- 'By adding (Product-A & Technique-B) to (benefit), you can increase it to (advantage).'

Future Offer: 'It's time to plan for (benefit). (Store) consultations explore your expectations to refine your goals. Let's consider your skills & conditions, so you'll sharpen your ability to do (techniques) & maximize (products) for creating (advantage).'

Increase Your Sales by Increasing Value.

My advice integrates your store into customers' lives & integrates their successes into your success. If you reject this advice, how will you differentiate offers & your store?

Typical advertising ('Product-X $7.99') doesn't offer better experiential opportunities or observable remedies. Would you buy from somebody yelling, 'Widgets $56'

Test compelling descriptions because people might ignore nondescript or redundant offers. When you test product combinations & offer statements you might attract consumers who weren't impressed by previous offers.

Motivate People to Move Toward Your Offers.

When actions & increased comfort correlate, people feel approaches or avoidance bring progress.

Advantage offers induce people to approach for new & upgraded experiences or problem avoidance. Activity exploration & planning can increase motivation because people anticipate better options especially when your retailer team offers disruption avoidance. How much disruption is preventable if customers can prepare?

Analogy: As Problem-ABCD starts, can customers avoid D, reduce C & quickly repair AB damage? After repairs, which offers would help customers personally recover enough to enjoy opportunities? How can your retailer teammates help customers confidently prepare for trouble & plan opportunities?

As stress dispels positivity from people's minds, how will you explain offers so functional hope & motivation relieve stress. After consumers feel that relief, they want more. Help people accept your advantage offers by explaining how you improve functionality.

Consider Consumers' Issues When You Develop Offers.

Do customers have updated knowledge about problems & techniques while planning to approach opportunities & avoid problems? If you don't offer knowledge updates, how will customers choose the best retailer, products & techniques?

If people are dissatisfied with previous offers & uninterested in stale promotion methods, how will you achieve AIDA?

Determine whether to motivate consumers to continue actions, adjust or change directions. After that, find THEIR reasons for actions instead of trying to persuade people to adopt YOUR motivations.

To prepare for or preserve opportunities, which disruptions do customers need to avoid? Do consumers recognize existing disruptions? How do consumers define opportunities & disruptions? How do you help customers maximize opportunities & minimize disruptions?

Fill consumers' knowledge gaps with insightful facts to create understanding of ways your offers fill gaps between conditions & consumers' goals.

Help consumers understand facts. Expectations drive purchases when people make assumptions about conditions, products & methods. As you learn about common assumptions, your ads should clarify issues. Do niche members expect superior advantages from generic products or methods?

Assumption-Based Actions Resemble Magical Thinking.

As we continue with magical thinking from January, let's avoid more human stereotypes by anthropomorphizing bears & salmon & extend Marshall Goldsmith’s analogy about success delusion.

I don't mean people believe they're magical.

Human nature imitates salmon nature when anybody assumes experiences indicate future consequences. Ocean-bound salmon swim to opportunities & away from problems. Rocks, logs, weeds & predators in shallow rivers are unfamiliar challenges for salmon.

Predators notice salmon swimming/leaping over obstacles. Air-borne salmon swim (they can't fly) & try swimming motions to break predators' grips. They swim toward spawning areas as if swimming is their only requirement. Their main activity is swimming since it matches their abilities. Swimming has always been sufficient, why change now?

If they prepare & don't let predators take control, salmon could use their tails to slap predators then escape while predators attempt self-defense. (It works in cartoons! OOPS! Magical Thinking!)

What would demonstrate benefits of preparations, so people accept offers? What could persuade people to adopt other resources for more abilities & be thoroughly prepared? How would you explain thorough preparation based on customers' needs/desires, goals & expectations?

People's actions & attitudes seem to mimic spawning salmon as they return to natal rivers without considering other options & planning precautions. Salmon hatchlings don't have the same experiences as adults swimming upstream. If they'd remember any details, evidence-based comparisons could be reality checks.

Consultations could prompt adults to remember river & personal conditions. For multiple spawning species, adults' case studies would help future spawners.

You can work with groups to create advantages based on members' varying experience levels. You & members can combine experiences, insights, & knowledge with physical resources to spawn advantages for each.

Conditions Analogy: 'Salmon hatchlings swam through small spaces & weren't noticed by predators. While swimming/leaping over rocks, adults are caught or barely escape. If they had known water-levels (condition-A) would change; they would've searched for camouflage (resource-B) & prepared to blend in (do action-C), so they could spawn (achieve result-D).

Human Consultation: As you remember (condition-A), what do you expect when you return? By looking at these pictures or scouting the area, you'll notice (condition-A) changed. Do you want to achieve (result-D)? Are you prepared to do (action-C)? (Discounters) have (resource-B-minus) & don't demonstrate it. I'll demonstrate how to use (resource-B+plus). Its advantage over (resource-B-minus) is __. (Resource-B+plus) makes (result-D) achievement easier because __.'

Many fish aren't threatened by bears & don't have lessons for salmon. They need to consult with or be escorted by piranha because salmon physical options are limited. Choices seem to be pre-ordained by salmon nature but self-inflicted limits are optional.

After bears teach cubs about piranha, salmon could use Anti-Predator-X piranha drones. (Work with me, OK!?)

What evidence would show which product & technique options advantageously fulfill desires so customers are persuaded to invest?

Great Lakes salmon might reject anti-predator products because salmon eat other species. If you offered Anti-Predator-X $38 without explanations, it would be irrational to expect anybody to magically recognize it & its benefits.

Salmon busily strive to fulfill responsibilities without knowing about land-based predators (humans & birds) because few salmon escape & inform others. After surviving for years without protection, salmon might magically assume a need for protection is a myth because salmon are the only serious predators.

Some sport-fishers catch-&-release salmon, who could think they escaped but deny being caught.

You won't persuade everybody. You only need to attract the persuadable with questions braggarts won't answer. Fishing-line breakers could claim they're too smart to be caught but how did they get that hook-shaped mouth jewelry?

Consultation Analogy: 'Lures seem attractive but real organisms look like (insects) & move like (wiggling motion). Use Hook-Detector to confirm safe food.'

Thank you for using my blog. Please let me know if I should clarify anything.

Copyright 2024 Dennis S. Vogel All rights reserved.

When you compete against big businesses with big budgets you need powerful marketing strategies & tactics. You'll find them here- https://thriving-small-businesses.blogspot.com/

Happy Days Aren't Lost. Find Resources to Block Sadness & Restore Happiness.

Let's continue our Happy Days analogy & extend Marshall Goldsmith’s success delusion analogy (started June 2022) to avoid human stereotypes by anthropomorphizing bears & salmon.

This Happy Days analogy fits retailing because teenagers' concerns remain through adulthood. Retailers should understand obstacles to customers’ goals.

Abraham Maslow published his Hierarchy of Needs & studied humans' desires to dominate others.

Many thugs won't change because they won't admit being wrong plus they’re afraid of victimization. Thugs use objects & actions they fear to threaten others. Bullying "confirms" those objects & actions are terrifying, plus thugs enjoy feeling powerful. If previous victims still feel vulnerable, they might want overt products to discourage thugs.

Thugs may demand covert weapons to avoid being perceived as weaklings by peers. Thugs wield weapons to intimidate victims. Though victims may be afraid of weapons, self-deluded thugs believe victims fear them. It's like magical thinking because victims fear weapons & injuries.

Magical thinking starts in childhood. Example: Obedient children look both ways before crossing streets but don't wait for drivers to stop. Instead of investigating unknown causes, some people hope to control what will offset effects of unknown causes.

Magical thinking & success delusion relate when people don't understand or clarify important causes & effects. Examples: Knowledge is NOT power. Cramming for tests doesn't bring educational excellence or professional proficiency.

Proficiency comes from integrating insightful facts & optimizing implementations to fit conditions.

Discounters' customers learn about product categories & expect quick benefits. Consumers should learn to integrate specific products for influencing local problems & opportunities plus identify when efforts are successful.

Instead of diligently learning techniques, Richie felt threatened & "crammed" self-defense lessons with Fonzie's quick remedy suggestion to act tough. (It’s like discounters' inadequate offers to save money without considering product effectiveness.)

People are frustrated by gradual benefits of method testing & learning. After learning repair techniques & succeeding with high-quality products, people might attempt similar repairs with cheap products. After successful repairs, people like believing they succeeded without considering other factors.

Offer Example: ‘After winter storms damaged __, it's repair time again. (Store) is stocked with (products). Though mortals can repair __, nature is still more powerful. (Store) checklists are available to assess what to replace or repair. You might have previous project instructions. Those might apply to cheap alternative products, but (Store) offers high-quality (products) with manufacturer warranties, so you can rely on them through a full winter. If you try replacing cheap stuff during cold weather, you'll be uncomfortable with the weather & substandard results.'

Vulnerabilities Multiply Impatience.

Impatience & unrealistic expectations disrupt cognitive processing.

Self-defense novices internally battle comfortable habits which seem superior compared to nascent skills. It's like salmon successfully swimming from ocean-dwelling predators. In shallow rivers, fish can't dive deeply to avoid birds & bears. Predators grip harder to overcome fish trying to swim faster, so fish are injured more. They feel dominated & react with current abilities instead of adapting to new threats.

Which responses are appropriate? After assessing circumstances, do customers' skills & resources fit their intentions? Arguing grade-schoolers skirmish to vent short-term anger, but thugs leave no doubt they intend to dominate victims.

Richie tried proving he could sustain independence with effective responses. Some problems start subtly, so retailers should warn about vulnerabilities & offer detection methods to establish problem & prevention/remedy awareness.

Personal vulnerabilities include possibly losing anything valuable. After securing basic needs, people want information to explore & reserve opportunities. People don't want thugs or problems to ruin perceived opportunities.

Don't wait for consumers to search. Describe opportunities & offer resources.

Customer Integration Makes AIDA Part of Personal Experiences.

Advantage offers focus customers' ideation processes on how vital your store is for goal achievements.

Practically as possible, understand motivations by studying niche members' experiences & goals. Fonzie's experiences indicated Richie should act tough with physical intimidation. Richie added his perceptions & nascent skills into his nearly failed attempt.

Customer integration includes remedy & opportunity awareness, so AIDA integrates personal experiences with in-store experiences.

AWARENESS transitions to ATTENTION as people receive messages about advantages &/or observe problem & remedy successes & attempts. Attention transitions to INTEREST as people add input into ideation processes, which are beyond fleeting thoughts. Interest increases when people interpret observations & messages based on personal experiences. These interpretations influence preferences.

Interest & preferences inspire DESIRES. Improved understanding inspires people to imagine adopting & adapting advantage offers into better futures. Desires & understanding prompt purchasing ACTIONS or inquiring about integrating advantage offers into goals & breaking negative connections.

Explain Adequacy & Importance.

Inadequate products may bring temporary benefits like junk food quenching hunger without healthful benefits.

Intermediate quality is like topical products to treat & hold skin long enough to protect emerging tissues.

High-quality products & techniques include internal treatments & nutrients establishing & preserving long-term remedies & preventions. People need insightful facts about high-quality nutrients enabling internal processes to heal injuries from external threats & decrease vulnerabilities.

Offer Example: ‘(Store) offers advantages of long-term (product) quality, so your investment brings (physical benefit) & you're confident your effort fulfills expectations. When you rely on (Store) guidance, your (product) installation brings lasting value so you can focus on other priorities including relaxation. If people are unsure about durability, they've chosen the wrong store & inadequate products. It's a bold statement. Choose (Store), if you want to be bold. (Store) combines insightful knowledge, high-quality products & techniques for fulfilling priorities. Avoid overwhelming problems. Don't let discounters tempt you with cheapness. Invest in advantages you deserve.'

Define Desires.

Though Fonzie perceived fear as respect, Richie showed friendship & respect can be redefined.

Customer integration redefines retailer-customer relationships by building long-term advantages beyond money. Transactional relationships can be financially profitable but shallow.

All physical & intellectual inputs potentially add or multiply dimensional values for current & future participants.

Even if product knowledge & skills seem common, customers need coaching to overcome big & small problems. As problems/enemies increase, people need different defensive techniques to disrupt attacks plus offensive techniques to stop attackers.

Self-defense could be minor resistance to stop some muggers. When newscasts or rumors raise fear or anger, people might want stronger techniques to quickly subdue attackers & reduce exposure.

Offer practical efficacy so people can quickly settle issues & aren't overwhelmed.

Offer Example: ‘As seasons change, you need to store equipment, check for negative seasonal effects & prepare for the next season. (Store) offers guidance checklists for prioritizing activities so you can fully focus on finishing projects before starting other priorities. When you reduce overwhelming stress with (Store) guidance, you'll experience more benefits of (Store) advantages.'

Self-defense novices repeat movements in similar contexts which reduces external distractions. Intermediate students are tested in seemingly random contexts.

Tests raise students’ self-consciousness because people feel pressured & contemplate movements. Tested students have disrupted timing which makes them less adept & more vulnerable to strikes. Some tests evaluate katas (choreographed dances learned as if attackers will accommodate).

Kata students & instructors interact with each other via identical techniques of one art. Skilled enemies are rude & likely to attack with other techniques & patterns.

Instructors & retailers should develop customized advantage offers to integrate people's resources (including abilities) with new resources for influencing problems (enemies) in unfavorable conditions. Fighters lose when training/preparations don't fit conditions or enemies’ techniques. It’s like consumers expecting generic products to remedy multiple problems & create durable benefits.

After many lessons & tests, students earn colored belts which might work as offensive or defensive weapons but are mainly decorations.

Students might learn martial arts for defense, discipline, self-confidence, exercise, &/or tradition. Exercise is possible without traditional dances. Discipline & self-confidence are internal but increase as external guidance refines mental clarity & physical results. Defense should be adapted based on attackers & conditions.

Civilians might want effective humane martial arts for dealing with bullies. Combatants need martial skills without art for eliminating dangerous enemies.

Instructors should determine if they want to be traditional or profit from people who won't victimize others & willingly help others.

Some martial arts instructors train students to entertain audiences in tournaments or movies. If instructors specialize in survival training, they should offer serious defense training. Since excessive force & injuries are criminal & civil issues, instructors should warn students about inflicting short- & long-term disabilities plus first-aid obligations to vanquished attackers. Practitioners can adapt deadly techniques to be less injurious, but those adaptations reduce effectiveness & efficiency & can backfire.

Toxic machismo types talk about putting attackers "in the hospital".

If I'm biased against traditional martial arts, have I been misled/misinformed? Am I rejecting what's uncomfortable? Have I misperceived some or all martial arts because I don't understand their value in specific conditions? Am I differentiating myself by rejecting something to boost my self-concept &/or to find followers because I imagine myself to be a leader? Am I differentiating myself from potential competitors?

Those are marketing issues plus cues for competitors to adjust offers.

Thank you for using my blog. Please let me know if I should clarify anything.

Copyright 2024 Dennis S. Vogel All rights reserved.

When you compete against big businesses with big budgets you need powerful marketing strategies & tactics. You'll find them here- https://thriving-small-businesses.blogspot.com/

Happy Days Are Predictable with Retailer & Customer Cooperation.

Zig Ziglar used stories to help sales trainees remember lessons.

Consumers can feel like they're battling problems, so let's continue my interpretation of the sitcom Happy Days as an analogy/story.

Thugs didn't victimize anyone when Fonzie intervened. Since Fonzie wasn't always available, Richie wanted to proactively rely on self-service/self-defense.

Skills aren’t immediate, so success is iterative. Novices might doubt themselves &/or techniques. People maximize self-defense by integrating it into their lives. Instructors invest time to guide improved implementation plus adjusting to attackers.

/\ /\ /\ /\ Analogy above /\ /\ /\ /\

Retailers can intervene directly or help customers find criteria for determining which skills fit products, goals & conditions.

Customer Integration maximizes offers by integrating advantages instead of making separate results. Retailers can guide customers with checklists for monitoring changes plus determining which tutorials fit goals & conditions.

\/ \/ \/ \/ Analogy below \/ \/ \/ \/

Victimization increased Richie's total teenage stress, so he was impatient with self-defense lessons because thugs still victimized novices. His stress affected other life aspects including relationships.

Fonzie encouraged Richie to act tough, but with Richie’s Howdy Doody face, he could only be so tough. Bluntness can be justified when balanced with gentleness based on relationship types & personal acquaintance.

/\ /\ /\ /\ Analogy /\ /\ /\ /\

As customers redirect attention into establishing product familiarity & learning skills, positive life factors might decline & negative factors could worsen. Customers might be unprepared for stress. Distracted people need cues, so urge customers to cover other bases.

Though your specialty is limited to opportunity & problem categories, consider how problems influence & are influenced by customers' total reality. Problem-induced stress drains energy people need for existing & new trouble. Problem reprioritization divides people's attention. Concentration is split when people fret & reconsider product & technique choices to avoid regrets.

Consult about customers' goals of overcoming current & potential stresses plus determine which problems might grow while people implement one solution. People feel smaller as problems seem to grow.

\/ \/ \/ \/ Analogy \/ \/ \/ \/

Thugs didn't back down because Richie didn't seem skilled enough to be tough. They loomed larger because Richie didn't have quick fixes. When Richie complained, Fonzie remembered a missing detail: Besides Richie's appearance, he didn't hit anybody & establish a tough reputation.

/\ /\ /\ /\ Analogy /\ /\ /\ /\

Like people thinking big thugs are unbeatable, customers' internal reputations don't compare well to perceived problems.

Quick fix expectations are comforting until reality invades. Novices don't know which details are missing, so offer detailed guidance for maximized results. Descriptive case studies guide & reassure people. Instructive criteria guide people & assure they're accurately choosing & applying techniques.

\/ \/ \/ \/ Analogy \/ \/ \/ \/

Richie used imperfect skills to grab a thug's arm for a flip. Richie yanked the thug's jacket off & improvised by convincing the coward that crumpled jacket could've been him. The cowardly thug didn't want to mess with anyone that crazy.

Thugs generally don't bother anyone who predictably fights or could be unpredictably violent.

/\ /\ /\ /\ Analogy /\ /\ /\ /\

Without insightful knowledge, people don't know what to expect & might procrastinate to avoid trouble from mistakes. Despite authoritative guidance, people might mess up then improvise. Whether mistakes are by commission or omission, urge consumers to recover as much as practical & decrease negatives.

Cause & effect insights reveal vulnerabilities & emerging symptoms. Stressed novices don't know how to evaluate unfamiliar problems, products & techniques, so explain why offers are crazy enough to work.

\/ \/ \/ \/ Analogy \/ \/ \/ \/

Richie was the original main character. People might've identified with Richie's struggles & his adjacency to Fonzie, who made it safer for Richie to be himself. Fonzie was flawed but heroic & became popularly aspirational. If people feel admirable reputations are out-of-reach, adjacency might seem realistic.

/\ /\ /\ /\ Analogy /\ /\ /\ /\

Like Fonzie became the main character, your specialist reputation & empathy encourage customers to be adjacent by mainstreaming you & your advantage offers.

Though supportiveness isn't directly profitable, your dedication attracts customers better than widely-available products. Customers might confidently misapply products & techniques to battle misperceived circumstances. Supply clear criteria & resource reinforcements.

\/ \/ \/ \/ Analogy \/ \/ \/ \/

Richie regained confidence partly because his new action-based reputation was enough for one problem remedy.

Richie could've had different results from confronting thugs who'd judge him based on misperceptions.

Besides Fonzie's reputation, how would thugs react if Fonzie had a Howdy Doody face &/or was small in stature? Fonzie appeared bigger than Henry Winkler.

If Richie figured his limited crazy reputation would discourage other thugs, he'd learn reality depends on who & what are involved.

Richie struggled for independence while depending on Fonzie, like teenagers wanting adult-level self-sufficiency. They might know the definition without knowing what self-sufficiency means in their lives.

/\ /\ /\ /\ Analogy /\ /\ /\ /\

Guide customers' preferred interdependence levels. Customer integration advantage offers help customers internalize meanings of experiences & resources. Circumstantial self-sufficiency isn't total self-sufficiency.

If people's impatience drives unskilled actions, familiar discount one-stop shopping might seem sufficient. Explain advantages of your better options because patience aids in breeding & nurturing ideas & methods instead of acting on problem appearance. Advise customers against rushing like salmon spawning without planning to nurture offspring.

\/ \/ \/ \/ Analogy \/ \/ \/ \/

Since June 2022, we've avoided human stereotypes by anthropomorphizing bears & salmon while extending Marshall Goldsmith’s analogy to avoid success delusion & spawn insights. We're blending analogies.

Teenagers rush in like salmon eagerly charge upstream without evaluating bears as threats. Without enough rest & food, salmon narrowly evade multiple bears. Preparation for one isn't readiness for all. Escape from one isn't victory over all.

Are They Furry, Ugly & Stink? They're Bears!

Bears are similar threats whether they stand on stones or wait in water. Bears attack differently by learning & adapting.

Fish are limited to swimming movements including leaping & wiggling. If fish used different criteria to identify threats, they'd still rely on sliminess & wiggling to escape from sharp teeth & bear breath. Despite losing scales, salmon rinse off bear saliva while swimming. If they'd learn from encounters, would they realize injuries interfere with future efforts?

/\ /\ /\ /\ Analogy /\ /\ /\ /\

People have limited perceptions & seemingly unlimited biases. Since they trust familiar products & techniques, people interpret circumstances based on preferences more than evidence.

If results don't fulfill expectations, help people evaluate circumstances, products & techniques. Are products less effective because problems changed? How has damage limited original product benefits?

Offer Example: 'People mostly want quick remedies. (Store) advantage offers include preparations for what's changed & changing. You'll gain advantages from (Store) monitoring emerging problems & comparing with product specifications, so you can prepare techniques. Let's adjust product choices & methods as you report causes & effects step-by-step. Let's start evaluating how conditions affect your goals, so you won't start too late & be overwhelmed.'

Because perspectives are limited, people don't recognize circumstantial changes & don't adjust opportunity & remedy pursuits. Whether problems are personal, social or physical, effective planning requires acknowledging troubles & limitations.

After misidentifying changes, people don't know what to do, so certainty & confidence shatter quickly. People learn too late if they overestimate their abilities &/or product quality. Add local knowledge to case studies & tutorials to help customers acquire practical skills for using optimal products.

Do your suppliers offer better/longer warranties than competitors? As you offer high-quality products for specific conditions, confront competitors & skeptical consumers with questions. Ask consumers to define values by evaluating their needs & desires. Do competitors offer price inducements as value substitutes?

Products are made for limited applications, but techniques can increase versatility. Provide guidance so people don't try force-fitting products into goals.

Use Advantage Offers to Influence Perceptions & Expectations.

On surfaces, ugly problems can seem small while spreading below. Because of unfamiliarity &/or wishful thinking, people misjudge severity. What evidence is available to show you aren't exaggerating problem severity?

Cheap products & unplanned efforts seem sufficient when people perceive problems as minor or opportunities as easy. New problems & opportunities don't have "reputations".

Offer guidance for product choices so customers don't attribute dissatisfaction to product quality. Satisfaction can be low when nascent product quality varies & is imperfect for consumers' needs.

Do you offer early/rough or later/optimized product iterations?

Consumers' opinions could be based on early iterations or possibly later improvements. After discounters push for cheap prices on established products, manufacturers risk reputations by reducing quality.

\/ \/ \/ \/ Analogy \/ \/ \/ \/

Richie was frustrated when Fonzie acted wiser or tougher than he was. Until exposed to liver, Fonzie aspired to be like Superman, but liver isn't Kryptonite. Despite that flaw, Richie didn't reject Fonzie & his guidance.

/\ /\ /\ /\ Analogy /\ /\ /\ /\

You & your guidance don't have to be perfect. Your insightful knowledge & empathy should inspire customers to proceed cautiously while you discuss results & next steps.

From a distance, people don't discern whether results are from nascent products (pre-liver Fonzie) or improved versions. Until techniques are used with products against fully-emerged problems, remedies are theoretical. Current versions could achieve results that seem Fonzie-tough until conditions change to liver.

Successful case study goals & results might not apply to somebody else’s conditions. Guidance should be updated according to step-by-step results & adjusted expectations.

Some retailers overload customers with products. You should differentiate by recommending products & techniques for initial steps. You can propose products & next steps for planning, but sell based on confirmed needs.

Thank you for using my blog. Please let me know if I should clarify anything.

Copyright 2023 Dennis S. Vogel All rights reserved.

When you compete against big businesses with big budgets you need powerful marketing strategies & tactics. You'll find them here- https://thriving-small-businesses.blogspot.com/