Customer Integration Is Beyond Niche Marketing. Integrate Advantages Into Specific Lives.

As you integrate into niche members’ lives, learn what’s challenging & offensive.

Examples: Challenge people to test approaches- ‘You’ll develop (benefits) by learning & testing alternative methods. While learning from results, adapt product & method choices. You’ll learn to change your conditions plus adapt to unchangeable factors.’ People feel insulted by accusations- ‘Why haven’t you tried (methods)? Stop fighting changes & use (resources) to manage factors & create (benefits).’

If people can’t handle more challenges, develop offers by identifying current/potential/emerging offenses/storms. Which defensive options (products & practices) increase customers’ confidence & security? Without comparison criteria, people might tolerate insufficiencies instead of maximizing defenses.

Consumers need energy & knowledge to evaluate & prioritize potential risks while monitoring horizons. Knowledge indicates “storm” tracks & severities for planning escape & recovery methods. If people prepare & storms miss them, are preparations sufficient for future “storms”? Could unused preparations elevate security & confidence?

Like all communications, advertising succeeds with content in contexts. Content: Who, What, When, Where, Why, How (Much/Often/Long).

Contextual matters: Why are people with Whom? How do social connections influence purchases? What are benefits people want & can maximize? When & Where can people maximize benefits? Who identifies & overcomes issues affecting your niche? Who influences/controls What (issues & offer purchases)? How Much/Long will people tolerate barely adequate results & Why?

What builds & supports Whose pride & identity? What offends or wounds Whom & could end relationships? Seemingly minor “wounds” are vulnerable to “infections” inhibiting actions & increasing susceptibility.

Vulnerability levels are contextual. Feeling vulnerable to judgment, people want reassurance but may deny image-incompatible psychological &/or physical desires/needs. Example: People feel better after adopting youthful appearances. Negative reactions range from: They look better, but I wouldn’t do it. -TO- Who do they think they’re fooling?

Advantage offers influence thoughts & feelings. Make offers available When & Where niche members’ perceptions are primed for remedies/recovery &/or recreation. Choose media according to members’ likely activities & receptiveness. Since electronic media intermittently exhibit ads, advertisers should link products/services with benefits niche members prefer creating, keeping, maximizing, stopping or avoiding.

Example: ‘With (kit), you’ll create & preserve, then maximize (benefit). Is discounters’ cheap stuff durable enough to maximize (benefit)?’

When recognizing issues, members’ memories (advertising recall) should restart AIDA (Awareness/Attention/Interest/Desire/Action). Your increased understanding integrates members’ concerns into your profession, so members integrate your store into their lives.

Offer Example: ‘Are you frustrated by conflicting options like preparing (property) for rough weather or enjoying (benefit)? Though responsibilities are imperatives, don't miss opportunities for (benefit). You’ll regret missing needed recreation or procrastinating on responsibilities again. (Store & retail teammates) have kits for peak (benefit) experiences plus (property) maintenance & repairs. You’ll be ready for (benefit) when your property is ready for rough weather. Great weather for (benefit) & rough weather won’t wait for you to prepare. If you wait, your responsibilities will weigh on you & (benefit) will be less enjoyable.’

Help People Trust Your Understanding of Their Challenges.

Empathic ads build trust by showing you value customers beyond profits. Deep understanding guides you to avoid irritating customers’ sensitivities while reminding/challenging them to avoid/reduce pain. Empathy includes using ads & words niche members understand. (Slang changes INCREDIBLY fast.)

People are proud of “Measuring Up” & “Having What It Takes”/“The Right Stuff”. Emphasize wisdom of investing in consultations to customize products/services to preserve customers’ right stuff. Review necessary skills & insightful facts customers might lack.

Appeal to customers as wise specialists using skills & knowledge in important issues while conferring with advisors for unfamiliar matters. Analogy: Respected leaders trust advisors to scrutinize evidence & insightful facts.

Offer Example: ‘You have privileges because respected leaders & business owners trust advisors to shape ideas by adding insightful facts to project plans. Different perspectives are applied to observations & knowledge. Businesses & consumers evaluate current conditions & options then consider improvements. You’ll decrease uncertainty & increase value by combining your observations with (Store’s) access to insightful, experiential data & product supply-chains. Your project’s total value is created from quality of your invested current resources & reinvesting your gains for increasing success.’

(Note: I’m not advocating Harlow’s experiments. To avoid stereotyping humans, let’s continue analogizing stressful circumstances by extrapolating Harry Harlow’s findings.)

Newborns had internally compatible natural need fulfillment “practices” & abilities. Newborns didn't have a fully functional repertoire for coping with insufficient nurturing.

Babies’ “right stuff” fit their expectations. Babies didn’t choose those circumstances & reacted because they didn’t have “response-ability” (ability to proactively choose responses like Stephen Covey described). Proactivity & response-ability are easier with self-determination to adjust cognitive labor with insightful facts & advice.

Self-determined individuals build functional hope by verifying perceptions, then aligning their choices, goals, needs & values. Experimentation & evaluation can reveal whether aligned choices, goals, needs & values are compatible with specific circumstances.

Apptly, available limited options were unsatisfactory & incompatible with babies' long-term needs & preferences. Babies chose which available surrogates might satisfy short-term deficiencies. It might’ve been narrow freedom, but babies were confined without liberty to explore & pursue options.

With physical liberty, people can obtain resources. Mental freedom opens useful options for resources. Harlow limited useful options. If babies could’ve had improvement ideas, frustrations might've increased.

It'd be like people wanting progress but no liberty to obtain resources & test approaches. Discouraged people might prefer avoiding cognitive labor because of obstacles & crushed hope. Hopeful people transition to functional hope when they're confident & knowledgeable enough to choose & use resources. Help customers preserve functional hope with evaluations to precisely guide steps based on progress & mistakes.

People want liberty to pursue happiness with/without defining personal liberty & happiness. Does goal specificity increase success & satisfaction or failure & frustration? Help customers accurately specify goals & resources, learn from mistakes, then proceed. Help with explanations for preserving liberty & happiness with advantage offers of high-quality products with guided compatible methods.

Offer Example: ‘Before you choose stores, consider which product options will fulfill your expectations of long-term dependability. When will discounters’ cheap stuff lose functionality & become frustrating? By renting products for temporary needs, you get benefits without product storage or disposal. Discounters decrease quality & push cheapness, so customers get disposable stuff to fill dumps. Do some retailers promise friendly-service? Would f

riends leave you frustrated? In (Store) consultations, we’ll identify what’s missing, then plan your goal achievements plus maintenance needs. This is easier because (Store) works with suppliers dedicated to value.’

Case studies & testimonials can explain how your offers provide benefits of confidence & lower stress when customers created advantages. Promote referrals with dual cases & testimonials presenting niche members advising/mentoring others & expressing gratitude.

Offer Fuonal Hope & End Learned Hopelessness.

Babies attempted natural actions & reactions, then learned about results. Without other options, babies retried.

When acting naturally, people expect natural results. Without awareness of alternatives, people might reattempt familiar methods despite negative results. Discounters want consumers to think product versions are alike. Manufacturers succumb to discounters’ cheap product demands & abandon solid reputations.

People might think products are unintentionally inadequate or defective. After product exchanges, reattempts & learned hopelessness provoke low expectations of temporary effects.

Though brands & product appearances are familiar, quality ch

anges aren’t easily observable. If previous benefits seemed adequate, people might blame new unfamiliarities for failures.

Harlow’s newborns didn’t perceive anything familiar, but malfunc

tions became commonly stressful. It’d be stressful for human newbies who don’t identify what/whom to blame, fix or replace.

Without obvious problem reasons/causes, people can’t plan or implement solutions & preventions. People might feel they've restored some control by diagnosing troubles or assigning blame.

Unknown problems are stressful. Diagnoses & names are like handles seemingly increasing familiarity & control plus partially relieving tensions. Unfamiliarity apparently undermines comfort & confidence, so people might expect trouble. People expect satisfaction from familiar products. Even if familiar cheap products are unsatisfactory, they may seem safer than unfamiliar alternatives.

Consultations increase familiarity with businesses & higher quality products. Explanations & guidance decrease risks, so customers feel next steps are on solid ground.

Without insightful, circumstantial facts, people might build comfort zones by believing combinations of accurate, inaccurate &/or misperceived information. Eliminating inaccuracies or misperceptions might leave few “knowns” for implementation.

Tests can convert unknowns into knowns &/or assumptions, so people are comfortable with implementations. When biases & assumptions become fictional foundations, failures are probably blamed on whatever doesn’t fit biases.

Imagine if babies felt response-ability meant they were responsible for making surrogates fully beneficial. It'd be like discounters' customers thinking persistence will make cheap stuff worthwhile. That's not functional hope because manufacturers didn't create enough functionality.

Help customers define conditions & needs/desires before goal-setting because current resources might not be functional for some goals.

Proactive people need step-by-step preparation to fulfill response-abilities. What’s a functional response to conditions? Did conditions disable some resources? Are current or available resources incompatible with goals?

Consultations customize kits to add functionality to incomplete circumstances.

Thank you for using my blog. Please let me know if I should clarify anything.

Copyright 2025 Dennis S. Vogel All rights reserved.

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