Keeping the High Profit Customer. Dump Difficult People

Subject: Keeping the High Profit Customer. Dump Difficult People. Author: Woody

Your right Dennis, Every year or so We CLEAN HOUSE that's what we call it anyway. Once we stop making profit on a customer we have to let them go. This hurts the cash-flow for the short term but it works. if a customer spends 500 a month but has hammered you down to cost or near cost why bother! Let them shop elsewhere and put them out of business.

Subject: Re: Keeping the High Profit Customer. Dump Difficult People Author: Dennis S. Vogel

In reply to: Woody 's message, "Keeping the High Profit Customer"

Hi Woody:

That's a good insight.

Thank you for posting it.

How do you do it?

Do you just stop calling them or take them off of your mailing list?

Do you let them know that they're not welcomed anymore?

Do you refer them to competitors?

Or do you do it another way?

Thank you for using my blog. Please let me know if I should clarify anything.

Copyright 2016 Dennis S. Vogel All rights reserved.
When you compete against big businesses with big budgets you need powerful marketing strategies & tactics. You'll find them here-
https://thriving-small-businesses.blogspot.com/
http://www.voy.com/31049/

In reply to: Dennis S. Vogel 's message, "Re: Keeping the High Profit Customer"  Author: Woody

Just charge Top Dollar plus Tax. No Discounts!!!!!No Price breaks at all.. They will run out of your shop to the guy down the street who is happy to sell to them at cost or below just to buy their business. Not only do you get rid of these low price only shoppers but the compeition will fold in a year or so. Treat your good customers like Royalty because they are. Some old faces have been stopping by the shop lately so on the way home tonight l stopped to SPY on the Low priced shop down the road. The store is empty and up for lease. Poor guy priced himself out of business:( ............ Woody

Subject: Re: Keeping the High Profit Customer. Dump Difficult People Author: Dennis S. Vogel

In reply to: Woody 's message, "Keeping the High Profit Customer"

Hi Woody,

Thank you for answering.
People seem to think they can start successful businesses by copying what others do. They might use low prices despite their high cost structures.

Because they notice what a successful store stocks, novices might stock too much or the wrong kind of inventory.

Since big retailers seem to attract "everybody", novices think they can do it successfully too.

There will always be differences between what successful businesses do & what outsiders observe.

The effects can be similar to a patient's body rejecting a transplanted organ.

Some case studies are valuable, but business owners should realize every situation will always have unnoticed & unreported factors. The combined effects of a few minor factors can make major differences.

Before a "best practice" or full case study is implemented in a different situation, there are unnoticed - or seemingly unimportant - factors in that situation.

Without optimal tactics & strategies, any combination of differences can lead to failure.

Thank you for using my blog. Please let me know if I should clarify anything.

Copyright 2016 Dennis S. Vogel All rights reserved.
When you compete against big businesses with big budgets you need powerful marketing strategies & tactics. You'll find them here-
https://thriving-small-businesses.blogspot.com/
http://www.voy.com/31049/