Help Create & Maintain Advantages, So Niche Members Don't Settle for Easy-to-Reach Surrogates.

I'm analogizing this experiment (below), not advocating it. “Monkey” can be a slur. Let’s call them “babies”.

I've interspersed experimental extrapolations/interpretations & marketing/psychological applications.

With coordinated offers & referrals, retailer teams convert customers' benefits into advantages. Your team's communication helps customers avoid dashing between stores & websites like these babies.

If your team doesn't offer advantages, consumers might perceive you as replaceable, commodity surrogates. You'll replace surrogates if your advantage offers are compellingly described for niche members' lives.

Analogy: Harry Harlow tested primate babies with “surrogate mothers”. (Check search engines.)

Babies fed from wire-framed surrogates outfitted with milk bottles, then returned to comfortable cloth-covered surrogates. When cloth surrogates had milk, babies preferred them.

Babies endured incomplete experiences with uncomfortable, inadequate surrogates. Negative anticipation might’ve counteracted short-term relief as babies tolerated growing stress. Minimal physical features (milk & cloth) became less beneficial. Though one stress was temporarily eased, other long-term stresses created/extended tension.

If they could think like humans, these babies might’ve felt extreme tension when they realized necessities are missing without knowing what or why. If somebody could identify & describe missing benefits, replacements could be found or developed.

Hope is easier with knowledge. Guided identification & descriptions increase functional hope, so less-stressed customers are clear-minded & open to logical persuasion. Though persuasion can start with negative emotions, advantage offers should bring positive emotions because people feel/anticipate relief.

In-store experiences should confirm rational decisions & link logical & emotional comfort with your store.

Offers Should Start Satisfying Expectations Before Store Visits.

Like distracted humans, these babies didn’t form/have accurate expectations, but presuppositions bred frustration like humans mistakenly presupposing stores offer value.

When discounters' offers are incomplete, humans have personal, social & financial reasons to patronize multiple stores. Consumers’ reasons are your opportunities. People consciously expect cheap prices, so "saving” money increases enthusiasm. Without product specifications, people become frustrated because running store-to-store doesn't bring full remedies.

With limited knowledge & experiences, distracted consumers may perceive they're up & running but are down to barely crawling. Efforts might start well with cheap stuff, so people focus on other priorities & don't notice cheap materials breaking down.

People perceive the same products though brands cheapen product versions to appease discounters.

When standards & expectations feel normal & don't evolve, people are surprised when conditions devolve. Like babies choosing surrogates, consumers might dash to other discounters whose products have different deficiencies.

Reality becomes harder to accept, for people stressed by: unfulfilled needs, health/energy levels, priorities/time pressures, etc. Advantage offers reduce hardships & make reality more acceptable.

Yearnings probably interfered with babies' limited comfort with cloth surrogates. While with cloth surrogates, would babies ignore hunger to avoid needing wire surrogates until hunger is overwhelming? Babies were probably tense while drinking milk from wire surrogates.

For full restoration, babies need nourishment plus assurance of protection to avoid losing energy to excessive tension.

Babies' habitual tension could persist after transitioning to biological or cloth surrogates without long-term assurance.

Without uninstalling inadequate products, residual problems remain. If discounters allow refunds/exchanges, removing/uninstalling cheap products prolongs projects & delays benefits.

While coping with accident damage, people might minimally benefit from attempted repairs with cheap products. For full recovery, injured &/or exhausted people need advantages of long-term assurance, comfort & productivity. If injuries &/or exhaustion diminished work quality, benefits might be nonexistent & maintenance might not prevent damage.

Needs & desires collide while desires influence expectations & skew perceptions of “progress”.

Conflicts arise when people want enjoyable activities while avoiding/rejecting “necessary” hassles/uncomfortable tasks. Explain why high-quality products & detailed guidance are necessary for effectiveness & efficiency.

Babies weren’t relieved by two surrogates “fulfilling” basic needs. Without conscious criteria, babies expressed frustration because surrogates can't satisfy all psychological & physical needs. Even if babies grow physically, they won’t thrive without guidance & sanitation.

Two inadequate options didn’t give babies anything to improve experiences between visits.

Despite knowledge & experiences, consumers may be ill-prepared for complex details & ill-served by factless product-price ads. People need insightful information for stress-relief & clearly considering offers. Implementation consultations come later.

Use advantage offers to explain quality & inspire positive feelings, so people link positivity to you, your store & offers.

Babies Don’t Understand Limitations.

Advantage offers build understanding. If projects fail because combined product instructions aren't condition-specific, dissatisfied customers might submit bad reviews.

Customize kits for customers’ achievements in local conditions, so high expectations boost customers’ enthusiasm for projects. Enthusiasm energizes people who pay attention to details when success is probable & advantages are treasures worthy of financial, mental & physical investments.

If people feel stuck between inadequate options, details bring unnecessary frustration. Even if babies habituated to surrogates, familiarity brings more dissatisfaction.

Though people prefer confidence from fulfilled expectations, people may expect uncomfortable negatives. Familiar problems may be predictably distressing.

Explain details to various sub-niches while comparing before-&-after case studies. If your ad is online, prompt consumers to click for more information. If unfamiliar details seem overwhelming, consumers can scroll back or click links for information sources.

Help customers learn from personal histories & case studies.

With limited personal histories, babies feel unfamiliar, unexpected needs; priorities are pains or discomfort babies don’t understand. They know something's wrong & don't have remedy criteria. Babies don’t know if problems might fade, worsen &/or were worse for anybody else.

Without (cases studies) experiences & observations, babies' lives overflowed with uncertainty. They wanted immediate relief & tolerated partial stop-gaps because surrogates were vaguely mother-like in appearance & need-fulfillment. Babies could habituate to adequacy without knowing consequences of incomplete results.

AIDA Applies to Goal Achievements & Maintenance.

Without Awareness of adequate motherhood standards, babies might not pay Attention to real mothers without knowing they should be Interested. Though babies Desire combined food & comfort, acquiring mothers wouldn't be a prioritized Action despite better nutrition in milk specifically for them.

Analogy: Though people learn nutrition is important, they need knowledge to identify, locate & use nutrients. General nutrition won’t suffice for life-stage nutrient needs.

Retailers should guide people with insightful knowledge & convert Awareness into Attention & Interest.

With help in defining gaps & diagnosing problems, lives can be journeys into certainty. Retailers should mentor customers like parental friends setting guidelines, so customers discern best &/or worst practices. This certainty aids further clarification as people compare observations & facts during planning & implementation.

Gap recognition is important, so people don’t misstep or find only expected gaps. Certainty about causes & effects aids theories & testing to determine what brings satisfactory progress.

Biases Influence Prioritization.

Even if all (including solution & prevention projects) seemingly fails, new priorities are whatever hurts beyond current/previous pains. Babies have few memories & alternative perceptions, so proximity is their reality & surrogates are close.

Like consumers with only inadequate options, babies don't have reliable evaluation criteria. Your advantage offers could be niche members' last chance to avoid failure.

Limited experiences indicate immediate (ill-prepared) actions seem proper.

People don't know which facts they lack. Retailers often don't consider niche members' factual gaps. Though niches exist because members have specific interests & desires, members lack Awareness beyond narrow/limited observations & experiences. Even if people observed/experienced issues, some facts aren't obvious, so full interpretations aren't possible.

Biases often substitute for facts. Undisputed biases can become stronger. Though you might not know specific biases, help customers identify gaps, then explain how gaps interfere with achievements. Biased emotions can override/overload logic. When people claim biases are logical, create cognitive dissonance so people invest cognitive labor to accept beneficial insights & are apt to remember advantageous facts.

Which accomplishments do niche members want? Which case studies demonstrate desired accomplishments? Which beliefs & facts inspired customers to achieve those goals? How do those inspiring beliefs & facts compare to contrary limiting beliefs?

If people observed/experienced failures, possible reasons are inadequate products, inaccurate beliefs, misapplied facts &/or misinterpreted conditions. Consultations can overcome those reasons & help people discard negative biases.

Learn your niche's communication methods. Express your understanding with exploratory what-if questions. As niche members' understanding integrates with yours, progress increases.

Experimental babies didn’t have stated criteria but complained because they knew something was wrong/missing.

Complainers might think complaining is their only practical option. You might need to philosophically carry them to clear viewpoints & gesture toward valid points. Like human babies, consumers can feel bogged down & immobilized.

When failed communication becomes apparent, you can adjust & evaluate responses. Sometimes, people feel better when somebody shows enough concern to communicate. People hate indifference.

Show by comparison, you're more concerned than competitors. If your concern isn't obvious, consumers will cry louder for somebody else & express baby-like disgust without explanations. If consumers don't explain, review your efforts & compare previous responses.

Offer Example: ‘If you notice desired achievements like (advantages), you could copy what others did or think goals are out-of-reach. Here’s your better option: At (Store), let’s study your conditions & case studies to find specific products, insights, methods & skills for achieving & combining (benefits) into (advantages).’

Thank you for using my blog. Please let me know if I should clarify anything.

Copyright 2025 Dennis S. Vogel All rights reserved.

Your business's profit potential depends on how much value your market niche perceives in what you offer. They won't perceive any value unless they have a reason to think about it. It's why you need effective marketing. https://thriving-small-businesses.blogspot.com/

That’ll Never…Wow! It Works!!! Because We Added Value!

Let’s continue with events for helping consumers reset perceptions & positively evaluate options.

Sponsored events expand advantage offers as you enhance customers' productivity by decreasing stress.

Prolonged, intensive thinking increases tension which triggers defensiveness without clarifying remedies. Relaxation decreases defensiveness & opens minds.

Open-mindedness aids planning/goal-setting as you help customers select products & methods, then test preliminary approaches. After enjoying events, clear-minded customers evaluate preliminary results. With fresh perspectives, customers’ evaluations indicate whether to continue or adjust.

People should test perceptions & practices as conditions change.

Successful experimentation lifts people from dark valleys & makes peak experiences reachable. Deep valley navigational indicators are more limited than at sea-level. Celestial experiences sink if people navigate with incorrect celestial bodies.

While goal-setting, people should learn indicators for specific journeys. Storms obstruct vision & people go off-course. When contrary indicators are perceived as storms, people resist necessary changes & stay on-course. Which facts/clues interpret contrary indicators?

People may habituate to hard-to-change experimental/preliminary results because other attempts seem riskier.

Recreation Enables Satisfaction.

If people don’t cognitively adjust to current reality, biases become indicators/standards. During rests, reality bypasses biases & influences thoughts which are more comfortable than external opinions.

Decisions are based on personal interpretations of "evidence".

Reality changes while people narrowly focus ahead & hope/think "evidence" remains unchanged. Biases affect whether people notice unexpected things or think nothing matters except top priorities. Which criteria indicate priorities should change?

Analogy: Floods seem inevitable everywhere to valley dwellers who think everybody's vulnerable. Precautions seem impractical, so people prioritize controllable (possibly less important) issues.

Progress comes from forward momentum plus harnessing approaching opportunities, avoiding threats & ignoring distractions, including bland advertising.

Encourage consumers not to settle for tried-and-true options from different conditions. Roof gutters & downspouts are tried-and-true for reducing basement flooding. Catastrophic floods are at ground-level.

Learn & adapt people’s perspectives & experiences while testing. Don't assume people are correctly aware of problems, remedies &/or your store.

Old Marketing Implies Old Offers.

Experimental offers help people compare evolving experiences & expectations mentally & in real-life.

Marketing experiments & adaptations help customers experiment & adapt options for eliminating/reducing new risks & conflicts. Despite prioritizing familiarity, people want the latest, most effective, efficient options. Worn-out advertising implies outdated options.

Respite refreshes/reorients & opens minds, so thoughts are clarified. Old & new product results seem alike when minds habituate to situations & miss incremental changes. Progress & regression become apparent after fresh glances or full reevaluations, especially with updated criteria.

Use events & advertised product criteria to refresh people's perspectives for justifying new decisions. Restoration resets perceptions/perspectives for fully testing & comparing remedies to emerging trouble.

Stephen Covey emphasized urgent, important matters & advised sharpening personal “saws”.

Educational, entertainment events can refresh minds while presenting urgent, important information.

When fatigue dulls minds, results are dull. Analogy: During meal preparation, sharp minds discern unappetizing vegetable parts & sharp blades enable effective, efficient cutting without crushing veggies.

Personal preparation should include rest & high-morale. Fatigued people might not notice low-morale decreasing performance.

Meaningful successes are achieved by clear-minded people overcoming risks & conflicts. Compared to risky purchases, do consumers understand how your offers decrease risks & conflicts? After mentally advancing through problem/opportunity Awareness, Attention to, Interest in & Desire for advantages, people hesitate because purchasing Actions have consequences.

People risk insufficient funds after purchasing. Expenditures can spark internal & interpersonal conflicts.

Since consistent stress often affects other life aspects, people feel doomed when they’re fatigued by unrelated accumulating problems.

You expect consumers to spend money they’d rather keep or spend on something else. Sponsor events to develop rapport & goodwill instead of being part of consumers’ generalized stress. Retailer teammates’ customers can receive event offers & invite others. If your combined customer-base is too small for an audience & event promotion is too expensive, add charity fund-raising so publicity raises awareness.

Explain purchase advantages & consequences of not purchasing. Examples: undesirable status quo, problems worsening & FOMO. Pro & Con Charts can compare purchase benefits with nonpurchase consequences.

Intense Positives Offset Intense Negatives.

Horror stories can distract anxiety patients from real or perceived threats. (Search ‘Spooked’ Podcast Producer Eliza Smith.)

This seems counterintuitive/crazy but possibly cathartic (flushing mental residue, then resetting). Despite acknowledging fiction, patients expend energy to absorb intensity which triggers mental & physical tension. It’s effective because it’s imaginary, so people can escape if it’s too intense. Patients can control external exposures by leaving physically or switching off electronically.

Internal anxiety is harder to avoid but can be opposed without excessive measures. As treatments, products & methods can decrease/eliminate stress-triggering problems, events can relieve stress other treatments won’t.

After wringing residue from mental “sponges” &/or releasing pressure, customers can absorb resources. If conditions squeeze customers, how should they break that grip?

Your retailer team’s advantage offers & events guide customers in creating routes to leave, recover, plus gain insightful knowledge & methods to proceed incrementally while evaluating emerging results. When imaginary stimuli stop bringing relief, people can disconnect or alter approaches. If each effort brings temporary relief, results could indicate what to continue, discontinue, increase or decrease.

Like speed blurring drivers' vision, hasty people could miss details & be shocked by results.

Incremental progress might disappoint people. Testimonials & case studies can demonstrate how increments are achieved & integrated. Small improvements should be interpreted as successful experiments to consolidate into advantages. Disappointments are feedback about aiming/direction, target types/sizes, distances &/or choosing conditions & basing goals on abilities in specific conditions.

Despite tolerating but not controlling factors, people can try resettling/reoccupying their rightful places/spaces to limit vulnerability. As control slips, stress increases & makes control harder so people don’t recognize their lives or personal conditions as what they planned. If plans seemingly never work, people surrender & retailers lose customers.

Difficulties Seemingly Dig Claws In Without Letting Go.

Despite frustrations, functional hope encourages striving to loosen or break troublesome grips. If attempts fall short, guide people in learning from results to make products & methods compatible with changing conditions.

Constant cognitive labor adds fatigue & frustration. During conscious breaks, subconscious minds can clarify questions & answers about processing & integrating details to innovate ideas for testing.

After major attempts, consider what’s different about products, methods & conditions? What would make those differences/changes beneficial or less troublesome? Are those differences inconvenient bumps or overwhelming obstacles?

If there aren’t case studies, what indicates alternative routes to advantages? People might perceive alternative routes as identical or like previous rocky roads. Though refutation can be hard, explain how advanced inputs bring advantageous outputs.

When stress warps thoughts, changes could be misunderstood. Help people feel better & clarify perceptions.

Stressors don’t seem so bad when comedy diverts attention & people laugh. Thoughtfulness, productivity & joy aren’t compatible with anxiety. Productive thoughts can flow while minds are free.

Theory: As subconscious minds strive for homeostasis, fluctuating stress & relief disrupt habituation. Positive experiences bring conscious enjoyment for restoring/resetting homeostasis while subconscious minds analyze causes & effects.

Resets might not be peaks but can bring higher beneficial increments leading to advantages. Whether advancement is short or long-term, help people associate your retailer team’s advantage offers & events with personal positive resets. Remind customers/event participants about benefits & offer insightful knowledge & methods to combine benefits into advantages.

While positives interrupt negative patterns, people can function & respond to offers including test messages about general or specific relief.

Retailers might hesitate about specific offers applying to issues or personal desires consumers won’t acknowledge.

When responding to offers, people can embrace or disregard multiple specifics without acknowledging problems. Reticular-Activating-Systems can grasp any applicable benefits & urge conscious minds to fulfill AIDA. Listing multiple specifics invites people to accept desired benefits.

Offer Example: ‘(Event) includes (subject specialists) & (entertainers). You might need information about (subjects) or relief from (problems) & concerns about (emerging troubles). (Entertainers) will bring you joy, so you can set stress aside & absorb facts from (subject specialists) empowering you to create (advantages). (Retailer teammates) have high-quality (materials) & specialized (tools) plus tips for applying insightful knowledge. (Event) combines dual benefits to boost your mood & productivity. (Retailer teammates) are dedicated to improving local people’s lives.’

Deliverance might be incremental & essential for functional hope. When people are relieved, minds are open to positive impacts. Overwhelmed people overcome negativity & validate functional hope while incrementally increasing successes.

Excessive mental & physical stress wastes energy. Examples: Ignoring headaches & other internal distractions requires energy needed for external activities. If you tense muscles past fatigue, tension is involuntarily released but pain remains while your anatomy uses energy to clear cellular waste. When tension isn’t released, inward blood flow & energy renewal are restricted because waste is retained.

Cells & people’s lives need available capacity to receive resources. As people try squeezing in more work, they might block necessary renewal for productive & innovative energy.

Copyright 2025 Dennis S. Vogel All rights reserved.

When you compete against big businesses with big budgets you need powerful marketing strategies & tactics. You'll find them here- https://thriving-small-businesses.blogspot.com/