Optimize Customers’ Results Better Than Competitors Do

Customer integration optimizes results; it isn’t just a matter of selling. Customer integration can make your store necessary for consistently high quality results.

To attract consumers, explain why results are necessary & the value of your offers.

Example: ‘Even when weather is rough, (product) protects your __ with (features). The price of protection is lower than paying to replace your __. Discount retailers want you to be satisfied with cheap prices. Your satisfaction is apt to decline when cheap discount products wear out or break. It’s hard to avoid risks & solve problems when cheap products wear out or break. You get long-term safety & satisfaction from products at (store) because the service includes matching high quality products with results you need. If your need changes, let’s check your updated information & find the newest options.’

Instead of just selling products, help customers optimize specific results with high quality products & information about using products in specific conditions. Since product quality is a major factor, people need to learn how to optimally use that high quality to maintain products & results.

Without advice pertaining to their goals & product limitations, people might overestimate high quality products & misapply or overuse them. Or people might get fewer benefits than they deserve if they’re accustomed to cheap products & underestimate high quality products.

As an integrator, combine resources to offer the most complete kits for optimizing conditions by preventing & solving problems. Your offers should inspire customers to connect with your store as a consistent benefit source, especially since people don’t want to risk interruptions.

Optimize People's Lifestyles

Explain how you & your product suppliers use knowledge of products & local conditions to help people maintain or upgrade their lifestyles. When people are accustomed to lifestyles, they resist disruptions.

You should help people optimize their living standards, so they stay with you to avoid setbacks. If your store is just a product source, you’re apt to lose to price based competition. Surpass competitors by making your store an optimization resource.

Integrate with customers’ lives by coordinating customers' product choices & actions to produce the best results. Integration includes what customers want & why because reasons determine how (long/often) & when people use products &/or results. Confirm whether customers’ reasons fit conditions & product results.

You can provide more service than discount stores with product recommendations after talking about customers' needs & desires.

Example: If people want to feel & look athletic, they might wear running shoes for brand appeal & comfort instead of sports. Compare options based on customers’ needs. Do they need support for hours of standing & walking? Do they stand & walk on floors or soft, uneven ground? Would specialized shoes provide enough support? So people can adjust support for different activities, would basic shoes & removable inserts be better? People might need heel pads for walking & arch support for standing.

Optimal Product Choices

To guide product choices, ask questions. Examples: Until it became necessary to replace shoes, what did customers like about their current shoes? Do they want/need the same kind of shoes? In customers’ current conditions, what makes replacements necessary or desirable? Are there additional benefits that would make particular shoes ideal?

Ask about expectations because people might opt for low prices & lower quality options without considering how long or often they want to use products &/or results. Low quality products might not support customers' kinds of uses or frequencies of use. When results or experiences depend on multiple products, determine which products could fail or degrade results or experiences. Develop kits with plans & options for people to create & maintain results or experiences. Instructions should include information about choosing options based on needs & changing conditions.

As conditions change, product limitations (due to features or quality) can interrupt results & experiences. What can people do to prevent interruptions?

Offer Example: ‘(Store) is a resource for you to prepare for local conditions. If you’re not prepared, you might feel stressed while preventable problems intensify. Let’s find the right resources to prevent & solve (specific problems) by reviewing your conditions & choose coordinated product kits for full results. Advanced warnings help you prepare. (Store) has checklists for inspecting your__ & preparing as summer approaches. When you find emerging problems, you can prevent much damage. Prevention saves you time & money, plus reduces your stress.’

Urge people to invest in high quality essential products.

Example: ‘Though some basic products are interchangeable, your __ results depend on (specific factors). (Store) is designed for optimizing your __ results & experiences with products for __ & information about __. Cheap products can deteriorate quickly & cause results & experiences to decline. (Store) has guides for helping you choose & use the best products for your goals. After you achieve your goals, our regular reviews will maintain or upgrade your results by tracking new technology & monitoring conditions.’

Product & Retail Issues

Customer integration reduces consumers’ product & retail inconveniences.

Help determine how many of each product people need for gaining & maintaining results & experiences. Which products will people need to repair or replace?

Some low quality products aren't made to be maintained or repaired, so failed products can permanently end results & experiences. Failed products could injure people or damage property. When products can’t be maintained or repaired, benefits are interrupted when people shop for replacements. Replacements might be worse than originals when product quality decreases as manufacturers are pushed to cut costs.

If people don’t find exact replacements, do they forfeit projects, results & experiences? Are people stuck without recourse if products break or wear out before people recoup their investments? Are product warranties too short for people to get satisfactory use? Are product return periods too short for people to determine satisfactory quality? If manufacturers discontinue products, are there substitutes or upgrades? Are upgrades usually backward compatible?

Guide Customers with Knowledge

Help people match high quality products with desirable long-term results & experiences. Guide customers based on their expectations & desires, plus product warranties & specifications.

Example: ‘Based on what you said, (product) is ideal for (result) because __. Your results will last __ years because of the warranty. In addition to product instructions, this kit includes guidance for your project.’

Though customers recognize problems from the inside, they don’t always know about long-term consequences. Customers need knowledge to use products for specific results & avoid consequences.

Offer Example: ‘Uncertainty is stressful. (Store) will increase your confidence with high quality products you can trust & tutorials of effective techniques. Incomplete solutions waste your money & cause unpleasant surprises at inconvenient times. You need to totally solve problems but cheap discount store products might only reduce minor problems. Solution kits from (store) totally solve & prevent (specific problem) from recurring. Kits start with problem diagnosis guides for identifying symptoms. Bring your diagnosis results & get the next guide to help you determine which repairs you need, so you choose & use products correctly. You’ll also get a guide for determining causes & effects, so you can optimize preventative maintenance. Optimal preventative maintenance depends on the right products to repair problems & avoid original causes.’

Help customers compare expected/desired results to current conditions & probable future conditions. If customers’ chosen products or services can’t fulfill expectations, emphasize their priorities when adjusting choices & expectations. Should customers expect better benefits (things you can optimize with your knowledge)?

How do product & service results fit customers’ current & future conditions? What kind of value do you add to produce better results to fit conditions? If you & competitors offer the same products or kinds of services, how & why do your customers benefit more?

From the time people perceive their needs or desires, what do they have to do to start benefiting from products &/or services? What can you do to reduce customers’ costs in time & effort?

Examples: What do they have to learn for comparing offers? What more do they have to learn to get full benefits? Efforts can include driving in traffic & parking before & after shopping. After purchases, their efforts can include hauling, setting up & storing products, plus they might have to do maintenance.

You can improve your offers by helping people reduce their efforts with knowledge &/or supportive products to decrease inconveniences.

Thank you for using my blog. Please let me know if I should clarify anything.

Copyright 2020 Dennis S. Vogel All rights reserved.

When you compete against big businesses with big budgets you need powerful marketing strategies & tactics. You'll find them here- https://thriving-small-businesses.blogspot.com/

Success Depends On Helping Customers Shape Their Conditions

Customer integration includes helping customers choose which products & services best fit their needs. Your degree of integration can determine how much customers need & want your offers.

In The Discipline of Market Leaders, Michael Treacy & Fred Wiersema suggest customer intimacy as a practice for using thorough customer knowledge.

If you know customers’ conditions & products thoroughly, you can maximize benefits of your offers compared to competitors.

In this post, I’m using conditions to mean things that might respond to people’s efforts.

Since retail success depends on fulfilling expectations, help people produce & preserve comfortable conditions. Ask customers to describe desired conditions & how they expect to produce & preserve desired conditions.

Ask how customers define comfort, then use their criteria & product specifications to plan actions. Planned actions adapt conditions to produce & maintain results. Actions can include advantageously placing products &/or combining products with tasks for specific benefits.

Help customers review what increases & decreases quality, so you can augment positive aspects & eliminate whatever reduces satisfaction. Reviews can begin like stories in current conditions before benefits are created & conclude with achieved goals of improved conditions. Determine which products & actions will fill gaps between current conditions & achieved goals.

Visually-oriented people can use story boards to track the beginning, interim results & goal achievement. Replace pictures or descriptions that don’t fit a goal or available products until all seems comfortable & realistic.

I’ve heard about a landscape & architecture firm making models, so clients knew what to expect. You can use computers & graphics to produce similar effects that can be adjusted until your & clients’ expectations match.

That could be done with clothes also. Use pictures of people dressed like those expected at meetings or events. Determine if customers’ potential clothing choices blend in or stand out as expected.

To determine if expectations are realistic & how to fulfill them, these stories could compare project steps with the progress customers expect. After describing total expected progress, determine if each step fulfills its role.

How do customers currently maintain progress & improve conditions? What should their next steps be? What do they need for their next steps?

Since copycat products can reduce benefits & quality, help people choose optimal product versions. Checklists can help customers know when steps, tasks & projects are completed, so they get full quality.

Offer Example: ‘You get full quality at (store) with information about creating & maintaining lasting results. You need to use high quality products in optimal ways, so (store) has those products & that information.’

For successful preventative maintenance & repairs, it’s important to determine problem causes & effects. Help people identify negative effects & determine if maintenance is still practical or repairs are necessary.

Offer Example: ‘Instead of buying cheap products & getting unreliable results, your best option is advice from (store) to identify problems you need to prevent & repair. After finding what you need, let’s choose products & plan your tasks for long-term results that protect what’s important to you.’

If maintenance or repairs are necessary for consistent results, consult with customers about what they need & should expect from maintenance & repairs.

Examples: Would maintenance preserve original results or should customers expect some shortfall? Would repairs restore original results? What level of results should customers expect from tools & materials?

Help customers compare benefits of maintenance or repairs with upgrades.

Example: ‘Since your enjoyment depends on your equipment, let's review your options of maintenance, repairs or upgrading to new technology. Upgrade your current activities or experience new options. Now you can increase your enjoyment of (activities) because (products) have (features) that produce more vivid __. (Store) has everything you need for setup & enjoyment. New product maintenance is easier because __, so you can spend more time doing __. Occasional maintenance makes your enjoyment last for years.’

Set Expectations for Satisfaction

When people know what to expect from products, they can set budgets for producing & maintaining desired results.

Without advice, people might buy what seems adequate instead of comparing specifications with desired results. Help customers avoid failed results by comparing what they need & what’s possible from available products. If necessary, advise them about adjusting expectations &/or choosing other products.

Service Offer: ‘(Store) is designed to help you with specific home comfort results. Ask questions & express concerns, so we can choose the best options based on your needs & desires. Your time & money spent here are your investments in maintaining your comfortable home.’

High Quality & Less Stress

Make your messages & offers fit people’s needs for confidence & comfort.

When you compare your higher quality offers to competitors, explain why high quality affects results.

Example: ‘Cheap product warranties are short because products & results don’t last long. (Manufacturer) has a __ warranty; that gives you certainty because you can depend on (products) when you need (specific result). Good maintenance & repairs are important for protecting property & reducing your stress. Cheap products can be hard to maintain & repair because manufacturers want you to buy replacements. If you don’t know when products or results might fail, that uncertainty makes life harder. (Store) offers what you need to ensure your home is reliable. (Store) serves people instead of just selling products, so let’s be sure you get the right products & results.’

Optimize Opportunities & Gain Security

Discounters focus on SAVE, but people prioritize SAFE. If quality isn’t quite enough for fully secure results, people can lose what they needed to protect, plus what they’ve spent on cheap products. Many retailers push people to shop for products instead of results. Since people buy for results, differentiate your store by focusing your advertising & customer service on specific results for specific reasons (Examples: increase pleasure, decrease discomfort, solve &/or prevent problems).

Offer Example: ‘Let’s review your current needs & future results you can expect, because after solving problems, you should prevent reoccurrences. When discount store products don’t fully solve problems, prevention is harder. The priority at (store) is recommending high quality products to fulfill your priorities.’

In your store, you can guide product choices based on customers’ answers.

Question Examples: Do you want (result) to decrease discomfort? What causes your discomfort? Are there ever different causes?

Is it the same kind & level of discomfort each time? What seems to change?

If we can’t eliminate each cause, which cause should we prioritize? (Product) costs $__ & might decrease discomfort XX%, should we disregard it & consider a higher priced, better quality option?

Ask customers about obstacles to identifying, solving & preventing problems, so you can remove limits.

Help customers prevent big losses by identifying actual preliminary & potential damage. When damage is preliminary, help customers determine what to repair or replace by identifying causes.

Problems can still happen if people quickly do repairs without knowing causes. If damage is bad, try to find replacements that are less vulnerable recurrent causes.

Offer Example: ‘Let’s identify causes because maintenance should prevent negative effects. When we know which benefits you want & identify problems you need to prevent, we’ll find products & make plans for those results.’

Determine whether previous technology or upgrades are compatible with customers' current property & which versions provide needed benefits.

Explain how products & services help people overcome problems, avoid potential losses &/or optimize opportunities (potential gains).

How do products & services help people overcome limits? How do high quality products produce better benefits than cheap products?

After determining which results people need, explain how products maximize results. How will your service help people save time & effort, plus produce & maintain benefits better than competitors?

When people feel secure against losses, they can focus on opportunities.

Note: People usually will prioritize loss reduction or prevention, even if you offer the greatest opportunities. So, when people feel threatened by losses, you should offer help for their highest priorities.

Since people have ‘conditions’ (plural) they need to divide & prioritize resources among issues to maintain some results.

Some people might prioritize based on importance, ability to do tasks &/or affordability. If they lack money for products &/or knowledge about tasks, it’s hard to prioritize issues they can’t resolve.

To persuade people to prioritize your offers, help them prioritize & resolve issues.

Offer Example: ‘Your To-Do List probably includes seasonal tasks, so you need to find time plus money for supplies. Some products & tasks might be unfamiliar. (Store) has information about products & tasks for preventing & solving problems, so you can quickly learn & finish tasks. Let’s make your efforts effective & efficient by reviewing your highest concerns about repairs & preventing damage. Let’s reduce your stress as we make your home as comfortable as possible.’

Thank you for using my blog. Please let me know if I should clarify anything. Copyright 2020 Dennis S. Vogel All rights reserved. When you compete against big businesses with big budgets you need powerful marketing strategies & tactics. You'll find them here- https://thriving-small-businesses.blogspot.com/

Integrate Your Store with Customers’ Goals

I’m using functionality to mean ability to produce &/or maintain results. Functionality could mean a number of functions like differences between basic & scientific calculators or basic cell phones & smart phones.

Necessity is tied to functionality. Customers won’t feel they need functions until they understand the benefits. Will they use functions enough to justify higher prices? Would past experiences have been better if those functions were available?

Help customers compare product functionality with their goals & future needs. If products have similar functions, compare dependability & quality, so customers don’t lose benefits.

Promote Experiences to Sell Products

When you find experiences that would be enhanced by product functions, you can promote those experiences & those functions. To persuade customers to adopt experiences, determine how to optimize various aspects. Examples: If experiences are at home, how can people maximize benefits over a time period? Can they refresh those experiences each day, so they’ll have some variety?

If those experiences can only happen away from home, suggest location selection criteria. Which other products &/or services would add benefits &/or reduce limitations?

Usability is closely tied to functionality. Physical Compatibility Example: My fingers are compatible with many basic calculator key sizes. Scientific calculators have more functions & smaller keys.

Physical compatibility can also be a factor in handles, tools, containers, etc.

Dexterity, physical compatibility & skills are necessary to benefit from functionality.

Determine what people need for physical compatibility while planning projects & tasks. Examples: ladders, longer handles & hypo-allergenic materials

Physical stores are better for checking dexterity & physical compatibility than web-based retailers. Web-based retailers can describe necessary dexterity & skills, but your customers can try products while you guide their choices. You can help them find tutorials to optimize dexterity & skills based on their goals, materials & tools.

Find products & services you need for integrating with customers at any skill level.

In sports, crafts & construction projects, skillful people might recognize compatible equipment, but beginners might need guidance. You can help beginners avoid frustrations, so they don’t lose interest in some games or project types. In addition to tutorials, are some products easier for beginners?

You might inspire more interest by helping with customized results to increase personal benefits & overcome limitations.

Adjust Benefits & Avoid Problems

Stores can offer what people need for adjusting benefits & avoiding problems as conditions change. Example: ‘(Store) is dedicated to helping you benefit from gardening. People use gardening for nutrition, exercise & personal satisfaction. Your full benefits include tutorials for ergonomically using equipment plus exercises to avoid stiffness based on doctors’ recommendations for best results. Since gardening is part of your self-care, you need the best equipment & techniques.’

Offer long-term benefits. Garden shops can help beyond harvesting. Example: ‘You’ve mastered gardening skills & rewarded yourself with tasty, fresh food. Now with (products), you can preserve & deliciously prepare foods in any season. Instead of eating your fill in fall, then avoiding those foods, you’ll treasure your favorite flavors all year.’

Optimize Customers’ Results

You can increase customers’ satisfaction with product selection consultations & customized instructions for projects. Consultations help with functionality of products & results, so customers get expected benefits. Customers’ expectations are shaped by desires & perceptions of their conditions. Explore how to use products & services to adjust conditions to accommodate customers’ desires.

Project results might not fit customers’ expectations, desires or perceptions. Guide their planning by comparing local conditions with their long- & short-term expectations & desires.

You can develop other options by combining your perceptions with theirs. Example: ‘I notice different ways people use (product). When they want (result), they use it to __. How would that work for you?’

Questions can bring insights for enhancing customers’ current conditions & skills.

You can help customers explore options with questions. ‘With this product, you can do this. What more could you have if you did this?’ ‘This problem seems small now, but it can lead to __. If you solve this problem, you could prevent that & benefit with this. What would it mean for you to experience this?’

Too many retailers sell products without service. You can help people improve reality by using products to increase options. When people have more options, they can adjust to changes & possibly have less stress.

Ask about customers’ goals & their current tools & materials to be sure products are compatible with each other & customers’ goals.

Link Satisfaction with Your Store

Sometimes, functionality can be improved with small adjustments. Example: I had lawn mower problems until a mechanic recommended using premium fuel.

Link your business with people’s improved results by listing adjustments to improve results &/or reduce frustrations. Put these lists on your letter head so your contact information is included.

Urge customers to check your lists often, so they combine & maximize big & small benefits. Specify maintenance tasks, so people know what to schedule to avoid losing benefits.

Though people want big benefits, emphasize total benefits of multiple incremental improvements, so you can add more value than competitors. Example: ‘Each improvement from these tasks will add to your comfort. Keep warm air in. Keep cold wind & small insects out.’

Big Promises & Big Disappointments

People might not believe ads for big improvements after they’re disappointed. When you explain how products work & tasks produce results, your advertising claims will be credible. You can promise specific ways to prevent & solve urgent problems by adjusting functionality & customizing results.

Manufacturers complicate some products with excessive functions some people won’t use. If complicated products are customers’ only option, help people focus on functions for specific results. Offer Example: ‘Life & products are becoming more complicated, so (store) specializes in results you need for specific purposes. Advice is focused on your life, so you get the right products & information.’

Your store should be an optimal resource for people who want & need functionality to control particular results or conditions.

Control is hard without knowledge about preventing occurrences & reoccurrences of problems. Help people understand how to use products to control causes & effects. Help people evaluate conditions to determine what interferes with functionality & control, so they can prevent & solve problems.

People shouldn’t rely on cheap products because when problems hit, people need quick functionality & control. Offer Example: ‘When you face emergencies, you need quick results, so you need reliable products & necessary information. (Store) has (products) & advice for your emergency response. (Store) is locally owned & focused on local concerns.’

Based on local conditions, help people know what to expect & how to be prepared with products.

Increase Benefits & Reduce Risks

Customer integration includes connecting needs with benefits & reducing risks. Your offers should reduce people’s risks. Though risk reversal is valuable, so people return products they don’t trust, your recommendations can reduce frustrations of product returns.

Your superior quality should encourage people to ignore risks of cheap product offers. Advise people to focus on quality for long-term results. Example: ‘When you need long-term results, you need extra quality. (Store) offers advice about tools & materials to be sure your projects successfully produce results you expect. Maintaining results can be like running a race against rough weather, so choose lasting product quality. Since you can’t control weather, you need to control your results with (products).’

Your product & information offers should show customers’ results & experiences are important to you. Your product & information quality should match customers’ needs & expectations.

Risks or Safety

Even people, who like calculated risks, want safe zones. They prepare for risky experiences. Safety & comfort are individual interpretations. People want safe, comfortable homes & exciting experiences.

Analogy: Sky divers depend on equipment to control some risks. They use knowledge about things they can’t control (like weather), so they know when conditions are favorable for success. Though they aren’t totally safe, they’re comfortable enough for action.

Since safety is established with limits & some limits are set by product quality, people need to know how to evaluate reliability.

They need great attention to details, so they know which details matter for success & failure. Example: Some limits are strict; others are optional.

Some find adventure in high risk, but they need some boundaries.

Skills & product specifications set boundaries, so people know what to expect & can achieve goals.

When you know people’s goals & which risks & boundaries they accept, you can recommend options.

How much structure & how many details are necessary for safety (certainty) or satisfaction?

When experiences are based on discovery, people don’t start with all details.

Even when customers know what they want to experience, they need knowledge to increase quality. Ask what customers want to discover & how much certainty they want. Help them plan their adventures & determine which products to choose based on what they want to do & where.

Thank you for using my blog. Please let me know if I should clarify anything.

Copyright 2020 Dennis S. Vogel All rights reserved.

When you compete against big businesses with big budgets you need powerful marketing strategies & tactics. You'll find them here- https://thriving-small-businesses.blogspot.com/

Customer Integration & People’s Central Issues

Customer Integration & People’s Central Issues

Customer integration can be deeper if your offers connect to people’s central issues. Possible Examples: health, safety, family loyalty, shelter, career, comfort

Certainty Is A Valuable Benefit.

Product returns & exchanges can relieve dissatisfaction but you can help customers avoid dissatisfaction with consultations about combining products & information for certain results. Explain how to use product & information combinations to convert current conditions to desired results.

Study customers’ central issues, so your offers fill as many gaps as practical & remove as many risks as possible.

People need certainty in their central issues, so they need complete (often long-term) solutions. Gaps are differences between current conditions & people’s goals.

Talk to customers about what certainty & completeness is for their concerns. If completeness isn’t possible or affordable, explain how your offers fulfill customers’ main criteria.

People miss benefits when they're skeptical about products or doubt solutions are possible. Skeptics have been disappointed & want more certainty than most people.

You can acquire loyal customers by helping skeptics bypass doubt with authoritative coaching about the right products & techniques for specific problems.

Explain how specific technology combinations of products & techniques solve problems better than alternatives.

Doubt rises when projects fail. Offer to review details of customers’ needs, so they have all products & information for successful, complete results.

Projects might fail if people don’t know about product limitations or how to use features to create specific benefits.

Though detailed learning requires more time, people can be more certain when they understand what to expect from products & results they create. Examples: Are they buying the best tools for producing & maintaining their results? How long should they expect results to last?

Offer extra value that makes your store an irreplaceable part of projects.

Example: ‘Your project success depends on step-by-step plans for using high quality tools & materials. That’s why (store) offers consultations to be sure product features & specifications match your project expectations. Let’s plan tasks & choose products based on your goal, so everything is compatible with your needs & skills.’

Customized Value

Will customers need to adjust long-term solutions? Example: Some people invest in high quality vacuum cleaners, but some cleaners are too heavy as people age. Some stores take trade-ins & sell lighter models, so customers can keep benefits as their conditions change.

Ask for details about customers’ property conditions & desired results, so you can compare how well products fill each gap & reduce risks.

There can be safety & visual issues from damage. Help people identify safety issues that are less obvious than visual issues.

Guide people in prioritizing problems to avoid increasing damage. Example: What would happen if we fix (problem 1) now & fix (problem 2) later?

Help people consider options.

Examples: What’s needed to restore conditions or even upgrade to better level? Should customers replace parts with the same specifications as originals? Would more advanced parts resist damage better?

Help customers choose products based on their desires, plus provide information about needs they might not recognize.

Explore Product Limitations & Potentials.

Do products totally fulfill customers’ needs & desires? Which added details & benefits would make solutions complete?

Are products too powerful or weak for customers’ comfort? Do products have excessive (& more expensive) features than customers need or want?

Review how product advantages & disadvantages affect tasks & results, so people are prepared to work before they leave your store. Example: Tasks take longer if people have to stop work to avoid hazards (vent toxic fumes).

Are there milder products that bring complete results?

When customers are aware of gaps or risks, you can help them avoid problems & maximize value by working around imperfections.

Review risks & help people prepare for unavoidable risks.

Example: Since perfection is impossible, products can fail at the worst times. Is it practical to have a loaner or prorated replacement program? Even if new product versions are released, you could have older versions from trade-ins. People, who use older loaners, won’t have to learn instructions of new versions at stressful times.

Influence People By Helping Them

People are attracted & influenced by value. Gain & maintain attention & influence by offering benefits that fit what people want to control.

When vital issues are at risk, people often have to make unfamiliar decisions. Make their decisions easier by explaining problems & clarify how products & instructions bring specific results.

Even if competitors have wide selections, they have limited influence if they only offer products without guidance. Increase your influence by offering all resources for maximizing people's results.

Effectively helping people can depend on what you offer & how you offer it. You can make effective offers based on physical (what people need) & psychological (why they need it) conditions.

Here are some reactions to perceived risks with general offers for those people:

Fight: Even without full preparation, people might rush to mitigate damage with current resources. They might think they know enough & don’t need other resources. When problems are imminent, it’s important to assure people you'll help them prepare with full solution implementations.

Example: ‘(Symptoms) show (problem) is starting. (Store) has kits for diagnosing & solving (problem). These kits include products, instructions & plans for eliminating & preventing (problem) step-by-step for long-term relief.’

Flight/Flee/Denial: People try to escape by ignoring or denying problems if solutions seem impossible, impractical or too expensive. Authoritative information can confirm problems are real & solutions work. Explain how offers fit people’s conditions.

Example: ‘You’ve probably noticed (symptoms) as (problem) starts. According to (authority), (problem) is caused by __ & (product) is an effective remedy. You can reduce or eliminate (cause) with techniques using (product). (Store) has kits for different budgets. Kits include instructions for products with tasks & information to confirm tasks are completed. For $XX, you can get temporary relief by reducing (symptoms) with a cleanup kit. $YY will bring full relief from a cleanup & prevention kit.’

Freeze: People hesitate to avoid making mistakes because potential mistakes seem worse than original problems. It’s especially true if they’re unsure about causes & effects. They need information, but don’t know where to find it. Assure them you can help with diagnosis & step-by-step plans.

Example: ‘When you notice (symptoms) from (problem), it’s hard to determine what happened & why. You need complete solutions including information about causes & effects, plus advice about (products) & plans for using them, so you can solve & prevent (problem). (Store) has that information, advice & products.’

Focus On Higher Priorities: With limited resources, people tolerate some problems & only solve what seems most serious. Explain why imminent or current problems should be high priorities.

Example: ‘Each summer brings (problem). Symptoms diminish in winter, but damage increases each year until all causes are eliminated. Look for (symptoms), answer the questions below & bring your details to (Store). You’ll find the kit you need for the amount of damage you need to repair.’

You can influence people by helping them regain & maintain control.

Your inventory & marketing should be influenced by customers’ priorities. You can shape their responses to your inventory & marketing by offering more effective ways of fulfilling their priorities.

Describe why products & services are more effective & efficient in specific conditions.

Example: ‘When (product) is used according to instructions, outside air is sealed out, so (describe positive result). (Product) is effective & efficient for local needs because (describe how the product is made).’

People can focus on more serious matters after using products & services to control some factors.

Many offers can be framed as maintenance to control conditions by preventing, reversing or limiting losses. People might prioritize maintenance more than gaining what’s out of reach but if they’ve almost achieved something, they don’t want to lose their opportunities.

Need & Readiness Are NOT the Same.

If people feel they aren't ready for offers, they might not respond. You can decrease people’s distress by integrating with them at different preparation & skill levels.

Example: ‘(Store) has products & advice for a variety of skill levels & needs. Let’s talk about your readiness & find what you need.’

Fast Information Can Reduce Stress.

Your store can be a resource for preventing & solving problems & relieving stress.

Since stress can increase until problems are solved, stress increases while people research & compare solution options. It’s especially true if people don’t know which information is reliable.

Relieve stress by making your store a total source of products plus information about identifying & solving problems.

Offer Example: ‘New product innovations can totally solve more problems. The options can be overwhelming because as questions increase, answers feel more confusing. (Store) is designed to clarify issues & stop problems. Let’s compare your needs & options by finding specific questions & answers. Let’s sift through the possibilities & find what works for you.’

Thank you for using my blog. Please let me know if I should clarify anything.

Copyright 2020 Dennis S. Vogel All rights reserved.

When you compete against big businesses with big budgets you need powerful marketing strategies & tactics. You'll find them here-

https://thriving-small-businesses.blogspot.com/

Retailers Should Reduce Stress with Full Solutions

Human behavior can be hard to predict when changing conditions cause distress.

Stressful changes are perceived in a range from inconvenient to threatening. Those perceptions influence what people are willing to do. It’s important to understand how consumers perceive conditions & their levels of control.

If customers are inconvenienced by changes, you’ll lose credibility by offering responses to threats. If customers feel threatened by changes, you could miss sales by offering ways to avoid inconveniences.

People reject negative ads that seem like scare tactics. Influence people through their perceptions instead of trying to alter emotions.

Losing or gaining benefits of physical objects can affect emotions through perceptions. Emotions shape perceptions, then those perceptions influence emotions. Your offers can interrupt that spiral. Help people notice damage & understand problems, so they avoid losing benefits.

Retailers should help people avoid or reduce stresses from significant losses. Customer consultations are vital for individual service & indicate offers to advertise to prevent losses.

Describe how changing conditions can affect people's lives & how you help people control results & limit negative effects.

People could lose progress or chances to advance if they aren’t prepared. You need a range of offers for preparing for emerging changes & adjusting if changes don't happen as predicted.

Offer ways to preserve & adjust benefits gained from improvements, so people decrease stress & don't lose pleasure.

You can build superior value by exploring issues many retailers ignore. Example: People can fully benefit from healed injuries if they know how to avoid reinjuring themselves. Would different product versions reduce injuries or would techniques matter more?

Superior customer service is often a matter of combining products & information.

Distress Makes Physical Problems Worse.

Distress happens when people: 1) aren’t ready to stop or control changes; 2) won’t accept changes; &/or 3) don’t know how to prepare for & recover from negative changes.

Stress increases as people try to avoid mistakes while searching for solutions. When you have a reputation as a solution source, people can reduce search times by starting with you.

People can get faster, better results when you prevent gaps by connecting problem diagnosis, products & facts.

Emphasize how knowledge is necessary for optimal, long lasting results.
Example: ‘It can seem easy to make quick repairs with cheap products because long-term problems appear later. (Store) has information about diagnosing & solving problems, so you’ll know what to do, how to do it & when it’s complete. Products will be matched to long-term results you need.’

The Right Products for the Right Conditions

Communicate with consumers to monitor conditions. Communicate with suppliers to interpret how product specifications fit conditions. Example: Thick oil isn’t always right for every need.

Though perception seems to be reality, help consumers interpret their perceptions, so solutions are accurate.

When you search suppliers’ offers, you need to balance local conditions & what products are promoted to do. Example: Some products can withstand high temperatures, but how often is that needed & does that product withstand low temperatures?

Help customers identify damage & assess their skills, so you can choose plans & kits.

Guide how they do tasks. Example: ‘If you’re learning as you do this, it’ll take longer, so you have to start now to finish on time. We can add basic tool, material & task instructions with the plan. (Product) needs X hours of drying time, so start early on a dry weather day. This advanced tool works quickly, but you’d need time to learn the techniques, so your first project might be relatively long.’

Offer products with proactive plans as solutions to differentiate yourself from retailers just selling products.

When you know about impending issues & work with suppliers, you can help customers with timely plans to reduce stress & mistakes.

Arrange supplier deliveries after helping determine when customers need results.
Offer Example: ‘(Authoritative sources) warn us about (issue). Since neighbors' needs can be different, (store) has checklists for choosing (products) & planning tasks. Let’s review your conditions now & find ways you can avoid problems. We’ll combine products & plans for the results you need at the right time.’

Being in Control is a Benefit.

When conditions are beyond people’s control, priorities change. People are apt to postpone opportunities & focus on avoiding losses. Some losses feel more threatening than others.

Your knowledge might include ways to mitigate or avoid current & potential losses.
Offer Example: ‘Retailers might claim to have solutions, but they only sell products. You need the right products plus actionable information to control conditions & solve problems. (Store) offers full value of consulting with you about products you need for results you want. Investing in total results is better than paying for products.’

Multiple small losses can have negative multiplier effects, so warn about future losses & offer guidance in choosing options.
Example: ‘Let’s solve & prevent problems to save you money & reduce stress. Sometimes you'll stop a series of problems by solving one problem. For example: Water leaking around windows can weaken window frames & walls. Look for evidence of leaks like this (picture). Problems are fully solved by high quality products with specific actions. (Store) combines top quality products plus consultations for identifying & effectively solving problems. The full value you get from (Store) includes understanding causes & effects, so you can prevent recurring problems. Let’s prevent & solve problems that cause stress. Life is the total of your experiences & (Store) is designed to make your experiences easier. How you change experiences depends on details we can discover with questions & answers about your conditions. Let’s combine our knowledge with products to create great experiences.’

It’s Great to Be Needed.

Integrate your store with people’s efforts to mitigate or avoid threats. Determine which losses are apt to happen & which threats you can minimize better than competitors.
Based on current information, is there enough time to prevent losses?
If there's only enough time to mitigate losses now, can you offer a solution later?
Example: ‘Prepare for problems from imminent rough weather. Look for problems like these (pictures). (Product) is strong & flexible enough to resist some hail damage. If overpowering wind & hail cause damage, you can use (tools) to remove & replace damaged material. (Product) is easy to reapply, so you’ll be ready for the next storm. Though weather is stronger than man-made products, (Store) can help you prepare for storms as much as possible. (Store) has products & information you need for local conditions. Let's review your needs, so you'll be ready for summer weather.’

People can be so distracted by current needs & desires, they aren’t aware of looming trouble.

Help people track how causes lead to effects & effects become causes of other effects.
Example: People prepare for cold weather effects on their bodies, but forget about property problems & effects of those problems.

Explain causes & how you help people limit negative effects.
Offer Example: ‘The forecasted cold weather can strain old furnaces. If your furnace breaks down now, you’ll wait for expensive emergency repair service. If your furnace can’t work any harder, it’s time to buy space heaters for your most used rooms. Your furnace’s work load will be reduced as it maintains lower temperatures in unoccupied rooms. Space heaters can match each family member’s individual comfort needs. Bring your family requirements & room measurements to (store), so we can choose the best heaters for your rooms.’

Thank you for using my blog. Please let me know if I should clarify anything.
Copyright 2020 Dennis S. Vogel All rights reserved.
When you compete against big businesses with big budgets you need powerful marketing strategies & tactics. You'll find them here-
https://thriving-small-businesses.blogspot.com/

Customer Integration Inspires Consumers’ Attention, Interest, Desire & Action

Interruptive advertising gimmicks & blatant sales attempts might gain momentary notice but people appreciate genuine help offers.

I’m adding incrementally to previous posts. Here are more approaches to test & adapt.

Explain how your offers specifically help people fulfill needs.
Example: ‘Each summer when humidity rises, mildew & mold will increase unless you control the conditions. (Store) has checklists for evaluating your conditions. Let’s use your checklist findings to choose products & plan tasks to protect your health, plus increase your comfort. We'll focus on effectiveness & safety for superior results you need by matching product instructions & specifications with your conditions & priorities. (Store) has products you need, plus safety information. You can save time in one store & get effective results sooner.'

People want to control their conditions, so explain how you help them take & maintain control.
Example: ‘By using (product) to control humidity now, you can reduce mildew & mold. If small mildew or mold patches grow in areas of stagnant air, use (product) to stop the spread. Let’s talk about the level of control you need, so you get the right results.’

Make Meaningful Offers Based On People’s Priorities.

Explain how product value fits personal needs & desires.
Product Value: Specific solution kits are more effective & efficient than cobbling individual products together.
Personal Need/Desire: Help customers get effective results without the stress of hunting for information about problems & products.
Example: ‘(Store) has kits to solve (problems). Kit instructions accurately fit specific conditions, plus the products are compatible & effective. These kits reduce your stress by streamlining step-by-step tasks. You don’t need to research problems & products, because (store) has full information & instructions for tools & materials.’

Assure people by building a superior value reputation, so they pay attention to your ads. Differentiate your store by offering solutions, guiding people's choices & expressing concern with benefit descriptions.

Client consultations build empathetic understanding about high priority needs & desires. Your offers should gain attention by showing you understand people's desires & needs.

Ads can prompt people to prepare to shop in your store & expect exclusive benefits competitors don’t offer. Invite people to express concerns & guide them to answer questions with basic checklists in your ads. You can offer more detailed checklists in your store.
Example: ‘When you notice (symptoms), take pictures & write notes based on this checklist to accurately identify problems. When you come into (store), we’ll guide you through detailed checklists to find accurate solutions.’

In addition to helping clients based on their details, you’ll know how & when to adjust offers.

Explain how offers are beneficial & relevant in current or changing conditions to gain people's attention, interest, desire & action.
Example: ‘Checklists help us understand problems & adjust solutions when necessary. (Store) has a variety of products to prevent & solve household problems. Consultations turn these products into effective, efficient solutions. It’s time to end your frustration with big retailers’ lack of service. Reduce your stress from problems by getting satisfactory results from (store).’

As time passes & conditions evolve, clients’ details indicate how problems change & whether solutions are still applicable & popular.

You need to understand needs & desires because priorities affect choices & satisfaction with results.

People might prioritize symptom elimination when problems emerge instead of problem prevention. Guide clients' priorities by helping them understand what they need & guide how they fulfill desires.
Example: ‘Taking early action will reduce problems & your stress. By the time you notice (symptom A) & (symptom B), (problem) has already caused damage. Replace cracked & peeling paint with (product) to stop (problem). (Store) has tools & materials plus step-by-step information you need to eliminate vulnerabilities & fix problems.’

Reassurance Affects Responses to Advertising

When comparing offers, do you prefer buying from somebody who understands products & conditions, plus empathizes with you? Do you already feel comfortable with empathetic people because compatibility is built into the relationship?

Through advertising, your knowledge & empathetic expressions build customer integration before clients arrive in your store. Empathetic understanding shows concern for people & desire to help instead of just desire for their money. Empathetic understanding brings details for maximizing value compared to big retailers’ minimal service & product quality.

Helping customers make optimal choices is a service that differentiates you from retailers who avoid customer contacts.
Offer Example: ‘Discount stores won’t decrease your stress when products fail to prevent & solve problems. Discount retailers want millions of fast sales with little service, so they don't ask for your details. At (store), service is based on your details & desired results. Let’s create your best results by reviewing your current & future needs. Your details determine which products will totally solve problems & reduce your long-term costs.’

Differentiate Your Store With Service

Offer Example: 'Retail advertising is an invitation, but many big retailers invite you then ignore you. How can they serve you while avoiding contact? (Store) invites you to experience the service you need to create long-term results. Summer often brings (problems). Let’s review products & information you already have, so we can choose what completes your project & produces your best results.’

Powerfully differentiate yourself with concern for clients by specializing in knowledge about their needs. Explain your dedication to superior customer service compared to competitors.
Example: 'Have you noticed retailers advertise what's important to them? Many retailers focus on profits by promoting products & prices. (Store) specializes in what's important to you. (Store) has products & information for identifying, preventing or solving local problems, so your tasks bring satisfactory results. Let’s review your needs, so we can reduce your risks & stress.'

Though empathy is intangible, it communicates your desire to understand & fulfill customers' needs with the best product & information combinations.
Empathy helps you connect products’ physical results to people’s personal results.

Differentiate Your Store With Everything You Do To Improve Clients’ Results.

To compete with discount store commodities, you might have to specialize in new innovations. Make that an advantage for clients by explaining how to make innovative products produce better results than commodities.

New innovations can seem confusing, so demystify products by explaining how benefits fit specific conditions, plus customize instructions for specific needs.
Example: ‘(Store) specializes in new innovations to better solve (problem category). Let’s study your needs & discover ways to produce & maintain results you need. You can enjoy (activity) more because (problems) won’t interfere anymore when you learn how to use (products).’

You can show testimonials & even say you expect to earn more testimonials with superior service.

When you connect products & information, you create end-to-end results & reduce customers’ frustrations.

Unfamiliar product selections can frustrate customers, so compare products & match benefits with desires & expectations. Ask for examples & descriptions of desired & expected results to compare with product specifications.

As you develop plans for customers’ projects, you’ll notice which products & details are missing. You can connect customers’ current resources with new products & information they need. When you help customers review conditions & evaluate products, you can determine what would complete their projects.
Examples:
Maybe they haven’t bought necessary things because they need product knowledge to compare benefits with their needs.
Maybe they bought some necessary things but haven’t finished tasks because they need advice about next steps.

Empathy Enhances Compatibility.

When people need solutions, they’re uncomfortable. Your empathy can instill some comfort. Their comfort with you affects their comfort with your offers & vice versa.

Though solution effectiveness is a major concern, convenience & confidence affect satisfaction. Help people be confident in your offers starting with your advertising.

Describe how products fit people’s general expectations & how your consultations fulfill specific expectations.
Example: ‘Discount stores avoid customer service. (Store) is designed to satisfy your expectations & advise you about potential opportunities & problems. Since it’s important to get maximum value for your money, (store) offers __. Consultations about your needs & expectations will help you maximize your projects.’

After you give advice, you can confirm understanding of shared insights by asking, ‘How does that connect with your experience?’ When you offer solutions, you can confirm understanding & acceptance by asking, ‘How does that fit your expectations?’

Customized Kits & Product Displays

Offer kit customization by having products displayed according to planned steps, so clients can quickly identify & use what's necessary at home. Example: Provide what people need to start plants & optimize garden soil & continuing through to freezer bags & canning jars for storing harvested vegetables.

Outline general steps with specific instructions for each step.
'Step 1 includes these products: __. Check chapter 1 for specific instructions. When step 1 is finished, the project should like this __ & you'll be ready for step 2.'


Thank you for using my blog. Please let me know if I should clarify anything.

Copyright 2020 Dennis S. Vogel All rights reserved.
When you compete against big businesses with big budgets you need powerful marketing strategies & tactics. You'll find them here-
https://thriving-small-businesses.blogspot.com/

Enrich People’s Lives With Customer Integrated Options

If people only have financial & physical needs, advertising generic products by names & prices might be enough. People buy what they want & they want emotional satisfaction, not generic solutions.

To fulfill needs in special ways, people might need to use unfamiliar products & tasks, so they also want information & reassurance. Customer integrated retailers connect with customers more than physically with products.

Customer integration includes mental factors like confidence to try different products & methods. Since customer integrated retailers want customers to be totally satisfied with results, product satisfaction isn’t enough.

When people are disappointed by results, they might blame themselves &/or products. Disappointment leads to limited options because people hesitate about new things.

Help people explore options to enrich their lives. When you have a specialty, you offer a narrow, but deep range of options. If people are frustrated with limited results, you can offer better options in that deep range.
Example: Fitness stores match products with people’s needs & include information about specific exercises. As fitness levels change, customers can progress with different exercises & products.

You can make your store a necessity for people’s desired results in the range of your specialty. Your store becomes more necessary with each information detail & physical aspect you offer for specific improvements.

Your expertise & option range can reassure customers how well you enrich their lives & how necessary your store is. Since you have to limit your inventory, specialize in specific improvements & be an authority with valuable information.

Inspire trust by offering information that makes improvements complete in local conditions. Detailed advertising can explain how your specialty makes desirable improvements possible. Describe current & near future issues, so people recognize signs & symptoms. Explain how your products mitigate, solve or prevent problems, plus how your information improves product performance.

Eliminate Or Mitigate Risks.

Explain what eliminates or mitigates exposures to risks. Example: Problems cause gaps around windows. Caulking can seal small gaps & prevent some damage, but won’t fix problems that could cause gaps or previous damage.
Example Offer: ‘It’s time to check windows for drafts. (Store) has caulking & information for you to determine if there’s a problem to fix before you use caulking. It’s easy to find stores that just sell products. (Store) has products & information you need to find & fix problems, plus maintain improvements. (Store) offers what you need for long-term maintenance, so you’ll get results that are worth your time, effort & money.’

Attention, Interest, Desire, Action (AIDA)

Do big competitors attend to or ignore regional differences? You should emphasize specialized products, services & knowledge about what matters locally & help people thrive in changing conditions.

AIDA is a common advertising model. It describes effects of advertising on consumers. Customer intimacy & integration emphasizes how retailers make that model optimally effective.

Here are questions to help implement that model:
How much Attention do you pay to customers’ concerns?
How do you Attend to what’s necessary to improve conditions & maintain improvements?
How do your show your Interest in helping customers produce & maintain superior results?
How do you fulfill your helpful Desire with Actions to help customers choose specific products & methods for superior results?

Show you pay attention to & are interested in customers’ details, so you can inspire them to integrate their lives with your store. Offer what they desire for maintaining & enhancing important life aspects. Develop preliminary action plans for using products. When people respond to your ads, you can ask for details to finalize plans.

Integration forms relationships by connecting with what's important to people. There’s little connection in exchanging products & money because it doesn’t express much concern about customers’ results. When you have customer relationships, you want each other to thrive.

People buy discount store products when they think they have enough information or aren’t aware of better options.

Compared to big retailers’ lack of product quality & service, you can focus on improving customers’ results, even if improvements are incremental.

Instead of loading up on discounted products, customers can invest in better products for each step, so they can evaluate & customize incremental results. Explain how incremental progress can be adjusted for budgets & changing conditions.

Offer Full Solutions

Instead of advertising products, offer full solutions by helping people choose their best options by comparing their needs with product features.

Determine which product & task combinations can improve conditions & guide customers in checking progress. When customers check progress based on your guidance, they can adjust to be sure results become long-term solutions.
Offer Example: ‘Since home improvement solutions require more than products, (store) offers full guidance. Let’s review total conditions to determine what you need. We’ll choose tools & materials based on your needs & abilities. If necessary, we’ll explore adding to your skills, so you can create & maintain results. Let’s decrease your stress & increase your confidence with step by step plans.’

People need to know what to expect from problems, so they can choose products. Example: If an illness starts with fever & aches, people buy relief from those. Later, they might lose sleep because of coughing. Signs can help people prepare for what’s not currently apparent. ‘This current virus causes (symptom list). Products on this shelf can bring you comfort. If you have questions about symptoms, ask us now, so you’ll feel better soon.’

Promote Better Options.

People will opt for discount store lower prices & wider selections unless you promote better options.

Customer Intimate retailers offer customized, lower risk solutions. Customer integration goes further by helping people customize experiences.
Offer Example: ‘To offer you total confidence in home repairs, (store) will recommend products & customized plans for long-term, high quality weatherization. You’ll enjoy your warm home & low utility bills. (Store) focuses on your total enjoyment because minimal satisfaction & temporary results aren't enough. Let's make your results special by adding benefits with products & information discount stores ignore. Discount store commodities might barely do what you expect. Let's review what you need & choose tools & materials for the best results.’

Problem solutions can be experiences when people enjoy improvements & confidence in long-term results. Since actions produce results & inspire confidence, you can offer more significant value with products & planned tasks than discount stores.

Discount store executives show their disinterest in consumers’ details by reducing employee contacts. Show your interest in consumers’ details by encouraging contacts. You can learn how to help individuals, plus gather & combine their details for a fuller perspective of local conditions. That perspective can help you offer better kits for preventing or solving problems.

Each detail can help you enhance kits to provide complete results.

Help People Understand Information You Offer

If you only focus on product sales, you’ll limit customers’ options. You can be flexible & help consumers be flexible by adding information.

Unfortunately, information can be interpreted & rejected as opinions. Success can depend on handling or detouring around disagreements.

Though facts seem to be black & white, there are often shades of gray. You can reduce doubt by consulting based on customers’ details. Focus on details that make particular products & methods necessary. When you effectively & efficiently combine those products & methods into superior results, customers’ testimonials can support your statements.

Products & methods work in some conditions & fail in others, but those success & failure evaluations are often subjective.

If nothing worked before, limited effects seem like success, so people repeat methods. They advise others to do the same in similar conditions. They might do the same things until you persuade them to try what’s more convenient, less expensive, easier to achieve &/or more effective & efficient.

Though discount stores might have low standards, people might think commodities are better than nothing or good enough. Differentiate your store by making higher standards part of your offers.
Example: ‘Stores are setup to either push products or help customers. (Store) will help you combine products & information into superior results. When you need full, long-term superior quality, don’t settle for partial relief from discount store bargains. You should depend on store owners to help you use products. Let’s review what you want, so you’ll get lasting benefits that are worthy of your time & efforts.’

Thank you for using my blog. Please let me know if I should clarify anything.

Copyright 2020 Dennis S. Vogel All rights reserved.
When you compete against big businesses with big budgets you need powerful marketing strategies & tactics. You'll find them here-
https://thriving-small-businesses.blogspot.com/