Show You’re Special By Treating Customers As Special.

Show you aren’t just another retailer with offers to create & preserve progress, not just products/services.

Customer integration expresses concern for special customers & their situations. Customer integration includes efforts to understand how to define & offer specific value for customers’ conditions.

In a medical joke, a patient said, “It hurts when I do this!” A doctor replied, “Don’t do that.” How would patients overcome limitations if “this” action is a felt need for achieving/maintaining results?

People often are aware of a few options because when something seems to work, more options seem unnecessary.

Limited time/supply offers involve urgency to disrupt procrastination. People may procrastinate because of conflicting priorities.

Uncertain people might hesitate because they don't understand how to use products & methods to optimize results. Reduce hesitance with full offers of checklists & consultations to 1) evaluate conditions & options for creating progress &/or 2) diagnose problems to inspire customers' certainty about plans including product choices.

In consultations with research, you can help customers with advanced & basic decisions.

Example: Simple changes can encourage customers to cook savory meals including onions. People might think some things are inevitable like eye irritation while preparing onions. Irritation can be reduced when people choose the right onions & use sharp knives in favorable conditions. Recommend comfortable knife handles & sturdy blades to cut onions & minimize crushing cells.

What Do Customers Want To Produce & Prevent?

Prevent damage & harm with results that maintain quality. Quick actions might become habits that seem to work unless people can evaluate results based on current & future needs.

Products & actions can cause benefits & problems. People might act quickly to eliminate negative causes & effects without knowing negative effects of remedies. Example: People might know only about insecticides killing bad insects. People, who kill pollinators, have reduced fruit & vegetable harvests.

When people claim they’ve done EVERTHING to solve problems, it often means people did the few things that seem to fit. After EVERTHING fails, people lose hope.

Are there other resources to add effective, efficient functionality to familiar products & practices? If not, do you offer different options to match customers’ hopes & conditions?

Since functionality is required to create & maintain results, people need to learn to use & maintain functions. Even when direct function control is hard, some things can be influenced.

Analogy: Physiological functions are necessary for life & science reveals total physical & mental health is a combination of integrated factors (diet, rest, exercise, etc.).

The wrong levels of factors undermine control & influence. There are generally normal ranges of factor combinations & optimal individual levels.

Example: Since tire inflation pressures are set for vehicle models, performance & safety depend on matching conditions & vehicles with specifically inflated tire models. Random or unevenly inflated tires increase fuel consumption & risks.

Whether customers need plans, formulas &/or recipes to optimally use products, your success depends on offering condition-specific values.

Product instructions aren’t for customers’ specific needs & some product combinations can be suboptimal or hazardous. When discounters only value is low prices, your knowledgeable goal-specific offers are superior.

Diagnostic, Remedial & Prognostic Format: ‘(Outcome) happened because (reason). (Aftermath) is happening & is apt to continue unless (products) are used to (create result). (Store) has checklists & processes for determining causes & severity of effects. For superficial cases, your project should stop (problem), clean surfaces & prevent recurrence. Use (products A&B) in steps 1-4 until (symptoms) disappear. Use (products C&D) in steps 5-8 to repair damage & remove (residue) & you can see (cause). Use (products E&F) in steps 9-12 to remove (cause) & do steps 12-14 to install (products G&H).’

Analogy: Light bulbs, batteries & electricity are more than conveniences, because people reduced the risk of using fires for light.

Risk reduction increases hope. How can you help people switch on hope with fewer risks?

Whether darkness is visual or hopeless feelings, long-term darkness can seem to invade people. Outer darkness can be dispelled, but people need to push out inner darkness & fill that space with what fills them with light.

Invasive darkness feels like it has weight. What can you offer to lift, remove & prevent turmoil? You can do this by creating & enhancing pleasure to prevent, reduce or replace what’s disquieting.

Whatever is quietude to people might be upsetting to others, so there are boundaries. People might not know about boundaries including legalities & practicality, plus personal & social comfort.

Advise customers to talk with lawyers, doctors & neighbors about limitations before starting projects. When goals, limitations & budgets are used for planning, you can confidently explain how products & methods fit.

Benefits Make Your Store Important.

Customers rate your store’s importance according to how your offers contribute to life quality.

Life is a series of inputs & outputs. Since customer integration adds physical &/or mental inputs into life functions, explain how your offers help people create & continue present & future life quality. Help people organize activities & inputs into progressions which imply the hope of progress.

Superficial hope isn’t secured by actions & collapses under life’s pressures. People can sustain some hope in fighting problems or fleeing if resources outlast challenges. Since people are limited in fight or flight abilities, they need to rest without losing progress.

Functional hope brings people assurance of not being overcome by problems because projects are designed with optimal steps & effective products.

Hope declines as options fail to create or restore functionality. People might misinterpret what’s missing or why factors aren’t connecting. As a specialist, explain how factors connect & interact, so customers can understand how to optimize benefits.

Unsolved problems seem to pressure people into quick actions possibly with inaccurate diagnoses &/or inadequate products.

People might not pursue another option because they’re embarrassed & discouraged or they used up available time, money & energy. If you advertise offers after people typically notice problems, it might be too late to avoid mistakes & excess pressure.

Help Customers Define Plus Establish Control & Stability.

Financial pressure, legal obligations, social expectations, family responsibility & other external priorities seem to press on people. Each priority causes stress. The combination causes distress.

Restricted resources bring pressure of choosing what to delay & tolerating remaining troubles. Help customers determine which problems will become worse, stay the same or fade without remediation.

Even if people can afford to solve some problems, it’s important to prioritize what disrupts personal & domestic stability. When people feel conditions are out of control, refuges are vital so people can rest mentally & physically.

Common advice is to not multi-task. Multiple responsibilities & stressors push subconscious minds to multi-task & use energy needed for functioning.

Hope maintenance depends on knowing how to get out of stressful conditions. When thoughts & energy are thinly spread, functionality can drop & cause mistakes which reduce hope of solutions.

Functional hope is more than wishing without ability to create results. There’s agency in functional hope, because people are inspired to be change agents.

Functional hope works by focusing on acquiring & using what’s available for each step plus how steps contribute to goal achievement.

How much can customers benefit from the functionality level they can afford? If customers can’t afford the minimum necessary, would finance charges of loans be too burdensome compared to not having results? How long can customers afford to wait to save enough money? Would benefits of partial results make it worthwhile to start projects with expectations of finishing later?

It’s important to consider customers’ contexts, so you integrate products & plans into current results plus goals.

Consultation Example: ‘What changes have you noticed between when you were satisfied & dissatisfied? Has anything physically deteriorated, did conditions change or both? Please describe that deterioration & condition changes.’

After defining conditions & goals: ‘Since your goal is (result), your usual options are choosing good, better or best quality. The best option is what fits your budget & the combination of needs, desires & expectations. It can be like choosing cars. People might want luxury cars but can realistically afford & expect mid-price cars lasting 5 years without expensive repairs. People might need basic, safe transportation for commuting to work & shopping. We can explore needs & if your budget covers more than you need, we can compare costs of your desires with your remaining budget. Let’s compare your budget & desires with realistic expectations in emerging conditions.’

Define customers’ abilities to benefit from & maintain results: ‘(Maximum result) could last X years. Are you apt to use it that long or potentially upgrade? Do you need the highest quality result enough to warrant this investment? Let's compare the minimum benefit you need with the maximum you can afford, so we can develop your best value. To maintain (result), you need (products & skills). Let's evaluate the maximum & minimum quality you can afford to create & maintain with your time & money.’

Thank you for using my blog. Please let me know if I should clarify anything.

Copyright 2022 Dennis S. Vogel All rights reserved.

When you compete against big businesses with big budgets you need powerful marketing strategies & tactics. You'll find them here- https://thriving-small-businesses.blogspot.com/

Customers Need You to Decrease Negative Effects of Complex Lives

In previous posts, my example offers are guides in offering long-term results. Since customer integration connects & completes benefits, I emphasize shaping offers to optimize lives.

Let’s review more beliefs, desires & needs, so people recognize how offers make benefits productive & compatible with customers' lives.

Controlling incompatibilities can be analogized with relationships. There are compatibility-incompatibility spectrums.

Bosses push co-workers to be compatible despite disagreements about non-work related issues. Neighbors can be compatible if they don’t trespass & ignore disagreements about non-property related issues. Incompatible roommates might disagree about many issues & have conflicts because it’s hard to ignore each other.

People need to learn to identify & manage what's incompatible to goals plus increase what's compatible.

If authorities, products or systems limit incompatibilities by maintaining boundaries, people tolerate some inconveniences. Example: Pesticides & herbicides make gardens productive but harm people. Guidance can ease integrative complexity by limiting nuisances & ensuring food safety.

Frustration increases as incompatibilities last longer & remedy attempts fail. How do you release people from incompatible choices? How do your potential remedies mitigate dissatisfactions? When you decrease any frustration, you achieve friend status. When you decrease multiple frustrations, you can be a smash hit by smashing through barriers.

Products don’t smash barriers without aimed forces. Without information, aims might be lucky. Precise aims can smash specific problems because people know how to identify causes & effects of incompatibilities.

People aim accurately by using product & condition-specific information about limitations & opportunities.

Offer systems & products to reduce the most uncomfortable incompatibilities plus bring comforting satisfaction with offsetting compatibilities. Example: Plants attract harmful insects that are food for insectivores. Poisons kill good & bad insects plus insectivores. Though insectivores are compatible with human health, they’re less predictable than poisons.

Unpredictability of dissonance & dissatisfaction increase if people don’t know how to integrate compatible factors to maintain consistency.

Customer Integration Helps Retailers Reach For Success.

Despite big competitors’ low prices; you can make more attractive offers. Customer integration builds compelling offers to vie for attention with life distractions & competitors. Even if offers achieve undivided attention, people still delay shopping & forget offers.

Customers' physical & cognitive labor affect whether offers feel like opportunities or chores. Since people might delay purchases while gathering information, offer information so customers don't delay. Help ensure customers accurately diagnose problems & are self-confident about using methods.

It makes more sense to urge people to BUY NOW if you offer everything necessary to benefit now. Unless people know how to use products to create definite benefits, you’ll only offer potential benefits instead of providing results.

Make your store the best choice by making decisions easier. Don't assume people know how to diagnose & solve problems. Offer certainty. Describe symptoms.

Offer optimal resources & explain how to use them for successful results. Each time you link compelling offers to people's needs & desires, show you provide ways to climb to liberation from problems. It’s different than claiming instant, effortless (too good to be true) success is possible.

Liberation can be achieved by conquering any problems people tolerate. Customers’ mental & physical energy will be liberated by reducing burdens of labor & mental distractions.

People can enjoy more experiences when your offers reduce tedium & eliminate stresses of lost productivity.

Employers emphasize how accident prevention allows more productivity. People should consider what interferes with producing & enjoying valuable experiences.

Even if people delay problem solving until after vacations, concerns can be nagging burdens & reduce enjoyment.

Why Are Projects Delayed?

You can encourage people to buy earlier & address problems sooner by streamlining efforts. Since people might lack time for research & shopping, offer project kits to relieve short- & long-term burdens. Quickly customize kits with consultations.

Sometimes, overall stress loads are from many small things & can be more burdensome than individual big things. Mental focus can be more efficient & effective when stress is reduced by fulfilling high & low priorities.

Though some want quick easy successes, assure customers with team efforts including combined resources.

Customers want justification for money, energy & time investments, so use consultations to combine observations, knowledge & insights. Talk about expectations & full practical results that protect full investments because partial, quick results might end or fail quickly.

Why Not Us?

Whether questions are verbalized, people tend to wonder why & how others have better benefits. When consumers wonder if they can have better benefits, your offers should be full affirmations. Testimonials should include details to explain how benefits were created & assure consumers similar problems were prevented or solved.

Help customers evaluate progress of each project element. What explains differences between project results & expectations? Example: If _ happened, it’s because __. Since _ didn’t happen it means __. Based on that, which resources would improve or replace current (suboptimal, possibly damaged) elements &/or add what’s missing?

If efforts fall short, instead of continuing to struggle, people might think unfulfilled needs & desires are impractical. Even if projects are on track, people might not have essential information, strength or stamina to continue.

Consult about hurdles, so people succeed with small steps. Multiple long leaps require more stamina & strength.

Develop step-by-step flexible kits, so people can adjust if reality is different than they perceived or has changed during projects. Help customers determine if it’s practical to learn individual steps instead of full projects. Mental & physical momentum is interrupted when people need to change projects including learning methods to use different materials & tools.

What kind of adjustments would preserve progress, eliminate insufficiencies plus build customers’ confidence enough to overcome disruptions?

Dissatisfaction & disruptions are like friction or roadblocks. When people successfully achieve sub-goals contributing to full projects, next steps & skills can be added based on amended desires & needs without discarding goals.

Suboptimal living is more probable & unsatisfactory for people who work only on easy low priorities. People need confidence to take on higher priorities.

Each dissatisfying day can feel like sinking lower, so describe satisfaction you offer & explain how liberation is achieved. Talk to customers about avoiding discouragement.

Causes & effects of dissatisfaction reduce life quality. Will incremental gains inspire people to continue? Do customers expect quick or incremental liberation?

If liberation is a process, what confirms the process works? Do you include checklists to assure people are on track? As people gain liberation, what do you offer for avoiding regression?

If consistent advancement isn’t possible, how can progress be maintained until projects are continued? How would people recognize regression symptoms & sustain improvements?

These considerations are part of total offers & show your authoritative concern for customers. People recognize commitments to total quality value compared to desires for profit. Specialists have knowledge for asking diagnostic questions & dispensing insights, so your perceptiveness & empathy show your interest in customers’ wellbeing.

Even after gaining distance from negatives, people might feel they’re sliding back &/or problems persist. How can people discern if setbacks indicate failure or necessity for different thinking?

If people feel out of their depth during projects, it’s tempting to quit. Others try to ignore problems because they're too overwhelmed to start projects.

Whether it’s from education or life’s struggles, people might have majors & minors of deep study/knowledge. Many things are outside of people’s majors & minors.

How Customers Express Feelings Can Guide Your Explanations.

When things go wrong, people might feel like they're in deep water. In effect, people need to rest on shore when they need breaks from swimming against life’s currents or just treading water.

When people are overwhelmed, they might feel their heads are swimming.

People should use the buddy system while swimming to avoid heartbreak. Beach lifeguards are trained to recognize & get out of rip currents. Swimming novices might not notice problems until they’re swept into deep water. There’s a difference between knowing how to get out of danger & thinking clearly while in danger.

Since successful retailers have majors & minors of deep knowledge, you should offer buddy system services. When people perceive they’re out of their depth in conditions matching your expertise, you should be their best buddy.

If people need the equivalent of lifeguard service, you could recommend professionals for guidance, remedial help or full service.

Even if you can’t provide full value, bring in team members to help customers update decisions based on discovering what did/didn’t produce progress.

Be people’s definitive source, so they don’t need to search for anything but your contact information.

Basic Offer: ‘When you notice (symptoms), it means you need to solve (problem). You can call (store) for all you need for (solution) projects. (Store) offers (products) & consultations to plan projects, so you’ll have definite relief. (Problem) is increasing, so call (store) for checklists & you’ll recognize (symptoms), plus when & how to search.’

Do as much cognitive labor as you can & make the customers’ progress as routine & easy as possible.

Thank you for using my blog. Please let me know if I should clarify anything.

Copyright 2022 Dennis S. Vogel All rights reserved.

When you compete against big businesses with big budgets you need powerful marketing strategies & tactics. You'll find them here- https://thriving-small-businesses.blogspot.com/

Customer Integration Includes Individual Attention Discounters Won’t Offer.

Marketing should show you offer powerful values customers need for prized results. Advertising should show you understand niche members’ goals & offer ideal achievement methods. Empower customers by identifying products & methods to sustain powerful results.

Customer integration will help you form relationships & differentiate your business. Reaching people with ads can start like greeting social acquaintances. Even if you want conversations, people (who recognize you) have other social options & priorities.

Since people tend to listen to & talk about high priorities, which urgent benefits should your ads feature? Since ads can be like nuisance phone calls, which needs & desires would prompt consumers to accept your offers & put other things on hold? What kind of value would stimulate that priority?

Do you inspire more hope & offer more functionality than competitors? Functionality is effectiveness & efficiency in creating benefits &/or avoiding benefit losses.

Make offers special enough for people to clear their schedules to learn about & buy your offers. Projects might exceed people's abilities to create &/or maintain high priority benefits. Project offers should include consultations & tutorials to relieve strain with increased abilities. Explain why results are necessary & how you expedite projects plus reduce disruptions. If projects seem to be major life detours, people might stay on course unless you show how to: 1) make big improvements &/or 2) end plus avoid problems.

Emotions Sink Unless Hope Floats.

Functional hope includes methodology & dispels hesitation about setting goals. Functional hope inspires people to find products & apply methods because positive effects are possible.

Optimally directed functionality creates inspiring results, so people believe more aspirations are achievable. Your offers can encourage people to bring aspirations to you.

Aspirations can be fantasies, someday wishes or specific goals. Design total offers based on customers' goals & explain project effectiveness & efficiency. Projects should be designed with integrated products & methods so people don't rely on luck.

Creating good luck is more than motivational philosophy. Be people’s good luck source by lining up elements & creating optimal momentum, so even a few bumps won’t stop projects.

Incompatibilities & inconsistencies can arise if people use tutorials for miscellaneous unintegrated (some assembly required) products. Full functionality requires connecting (possibly assembling) products into conditions.

Help customers get full benefits without interfering with other benefits.

Example: People might buy bikes for transportation & exercise. When workers start shifts, they might be tired with aching backs & legs from commuting on bikes. Exercise might be fulfilled, but would it be efficient transportation? People can reduce air resistance by bending low, but strain their backs. Consultations about bike models & rider positions can maximize top priority benefits by matching product specifications with customers’ needs & desires.

When, where & how will products be used? What about conditions should be modified before & during product use? How much can planned methods & products create those modifications? Which criteria indicate whether modifications are complete or should be continued? What would indicate adjustments are necessary?

Special People Deserve Special Results.

There are many retailers who aren’t concerned about customers’ results & treat people like money sources. You can easily differentiate from those retailers by serving people who don’t want to be commonplace & don't want common results.

When complexities are discouraging, people settle for easy, ordinary results. Integrative Complexity can be analogized as optical illusion drawings that seem to be one thing or another, but are really both.

If people perceive results as only good or bad, projects might seem to fail. Is partial success a total failure or opportunity for improvement?

Though projects create slight improvements, people might feel their expectations or trust are violated.

Consultation Example: ‘It’s easy to think we agree, but we might misunderstand each other because we have different interpretations. Let’s be sure we understand what to expect. We might perceive pictures & descriptions differently, so though challenges seem low now, complexity can become real quickly after you start. This full project could take XX hours even for highly skilled people; so instructions are highly detailed for novices. If a few details are missed, results might seem adequate but fail later. (Review the benefits list.) If your finished project creates (benefit 1) but not (benefit 2), would your satisfaction rate as high as 10, low as 1 or another level? Based on that, let’s be sure (result) definitely happens by thoroughly defining (method).’

Fight, Flee or Freeze

Since there are limits on how long people can fight, they need closure.

When people don't know which beliefs are accurate, conclusions (closure) aren't possible & Integrative Complexity brings dissonance.

It can be hard to start over or reassign resources to different projects until people are sure they did all possible for positive results. After people did everything they know but got negative results, they might believe particular positive results aren't possible. Did somebody deceive them? If nothing confirms suspicions, is there anybody to blame (fight)? Should they give up (flee)? Do they hesitate (freeze) & potentially lose improvement opportunities? Would fleeing mean abandoning any partial good result instead of using or salvaging it?

People could waste resources if they ignore negatives & try improvements without removing insecure underpinnings. People should learn & acknowledge whatever could undermine current & future efforts & materials.

When people don’t admit misconceptions about what’s possible, it can be hard for you to counter misconceptions but necessary. Compare results of people who used knowledge, products & methods for satisfactory results. Case studies can show potentials without directly confronting misconceptions.

Individual Attention

It’s important to be mindful in present moments despite distractions of personal needs, business requirements & multiple customers. You might need reminders to put aside other concerns as you listen to people’s confusing expressions. Example: Customer: I have foot odor. What would you do if you were in my shoes? Pharmacist: Bury them!

It’s more than a joke because it can be hard to determine what people literally mean. If you’re distracted, you might not notice primary words & respond to secondary words.

Since people exaggerate all the time, it’s hard to know how to deal with a ton of bugs. What some claim to be true is literally unbelievably incredible.

Urge customers to focus on specifics to help you precisely diagnose problems & develop specific solutions.

Consultation Example: ‘I understand you’re frustrated. Let’s identify the problem size so you’ll have the right solution for the right price. If you use too much (materials), you could have (problem).’

Though people claim they’ve done everything about problems, they have finite awareness. Customers’ results prove success is possible & offer insights about products, methods & timing many people haven’t learned.

People might reject conflicting insights because apparent truth can become false. Scientists willingly admit inaccuracies & overcome mounting uncertainty with research & acknowledge misperceptions & perceived exaggerations might have limited validity.

Though imprecision erodes value & causes misunderstandings, people (including advertisers) commonly exaggerate. You could think somebody misunderstood you, but s/he might suspect fraud, especially if there are multiple misunderstandings.

Though reviewing statements takes more time, that investment can reduce wasted resources.

Consultation Example: ‘Let’s be sure I understand, so I offer accurate solutions. Please indicate if I’ve misunderstood some facts. Apparently you noticed (symptoms) in (location). Those symptoms might’ve existed __ months. You tried (products & methods) & have (preliminary results). You still need (final result). You have (products) & need to learn about (products). You have internet access. This video shows methods for using similar products, but those conditions are different than what you described. You can adjust by installing __ & using (tool) like this article shows.’

Perceptions Influence Experiences Which Influence Other Perceptions.

Motivations are shaped by how things did or didn’t work. Since discouraged people might give up instead of search for solutions, you should explain how your offers improve results.

Typical advertising (product names & prices) doesn’t differentiate benefits or motivate people to try another project. Since you probably need to coax people away from discounters, provide reasons to change shopping behaviors.

Big store one stop shopping isn’t as convenient as ability to finish effective, efficient projects then focus on other priorities. If people excessively need to recheck results because of low product quality, projects aren’t perceived as complete or reliable. Solutions should provide as much relief as practical because a lack of fulfillment doesn’t fully relieve stress.

Make offers to lighten people’s loads instead of just focusing on products.

No matter how important results are, people quit if failures seem to indicate projects aren’t worthwhile. In consultations, you can learn what people expect so you can help customers define success & failure. Compare definitions of expectations & practical requirements to determine what successful projects should create.

It’s vital for you to inspire hope, so you need to be precise with promises & explanations. Even if your social circle members understand what you mean & won’t doubt you if they misunderstand, customers don’t have that history with you.

Thank you for using my blog. Please let me know if I should clarify anything.

Copyright 2021 Dennis S. Vogel All rights reserved.

When you compete against big businesses with big budgets you need powerful marketing strategies & tactics. You'll find them here- https://thriving-small-businesses.blogspot.com/

Don’t Let Customers Suffer Problems & Lost Opportunities.

Customer integration blazes trails through complexities so customers optimize experiences instead of just wishing for something better. If people lack resources & are frustrated by obstacles, they might dismiss your offers as unworkable.

Skeptics think ‘That’d be good, but if you knew my conditions, you’d know it won’t happen.’ Explain how your product & local knowledge make your offers work for specific benefits. Convince people they can achieve results with specialized knowledge & products.

Analogy: Frustrated people believe ‘optimal experiences – our conditions = aggravation’. After you help people clearly define optimal experiences, their conditions & your offers, you can show their conditions + your offers = optimal experiences. Everything you add to the equation changes the total.

What can you add to conditions to reduce gaps between current conditions & desired, optimal experiences? You need to convince specific people your offers can create special transformations by adding your insights to their information.

Aggravation dampens desires & can lead to negative mental chains: overwhelmed; self-doubt; hesitation about specific solutions; uncertainty about anything working; general hopelessness; etc. Provide hope with knowledge of effective methods for using new products.

Emphasize results are based on the strength of multiple factors, so benefits don’t seem tenuous because projects don’t rely on one product or method.

Since you won’t differentiate based on prices or volume, you need to know your market niche's most significant life differences. Why do niche members have certain needs compared to people’s general needs? How would your offers specifically fulfill certain needs more effectively & efficiently? How should customers define effectiveness & efficiency of solutions they need?

If you don’t offer all essential products & knowledge, you can be a hub for other stores, so value revolves around you.

If desires & problems are predictable, preempt people’s frustrations with explanations of dealing with current & impending obstacles. With consultations, you can understand obstacles & customers’ goals, so remedies fit approaching trouble plus current & desired conditions.

Product & Price List Offers Aren’t Enough.

Think about your main concerns & what would indicate somebody has ideal preventions or solutions?

Back pain & headaches are common, so you might dread those when you wake up any morning. As you prepare for another day, consider the appeal of these offers: ‘Aspirin $4’ OR

‘Back pain is commonly caused by injuries & physical positions aggravating injuries. As you get distracted each day, you probably forget about your posture. StimApp will ping your phone at intervals you set & remind you to check your position. StimPad is a handheld unit with pads to put on your most tense spots. Pads are like medical patches to keep on sensitive spots for hours. When you take breaks, reconnect the pads to the unit & start massages exactly where you need them. When you interrupt back muscle tension, you’ll keep that tension from transferring up through your neck to your head. Your $XY investment in StimKit will disrupt tension that would otherwise disrupt another day of your life.’

Notice the empathetic information showing an advertiser understands customers’ problems. If StimKit would exist, it would be integrated into people’s lives because the advertiser knows how to reduce customers’ problems. It’s like saying ‘I know causes & effects of these problems. Even if we can’t eliminate these causes, let’s work together to reduce these effects.’

Show how to convert hopes into functional desires & avoid frustrations. In sales, friction is defined differently. Let’s think of friction as marketing & life hassles that wear people out. Identify frictions of preventing & solving high priority problems.

When marketing friction comes from a lack of facts, fill those gaps. Do people understand how project kits improve conditions? Are products &/or tasks unfamiliar? If inconvenience is the friction, develop easier processes. Do people need exact products & learn complex methods or could basic products & easy-to-learn methods fulfill goals?

Division of Labor

People, who acknowledge specialized knowledge & skills are important, delegate work based on abilities. Customer integration makes delegation part of retailing. It includes cognitive labor since specialized thinking can improve results.

Ads should explain how offers reduce or end problems plus make solution implementations easier than competitors’ options.

Even if you’re comfortable with products & methods, customers might experience unfamiliar projects as minor friction or risky trail blazing. Offers should include making projects feel less threatening than problems, so people realize real risks of problems & reevaluate perceived risks.

If you can't make products more powerful, make solution implementations easier & more effective. Reduce risks of mistakes & threats.

Even if you accurately describe problems as big threats, people might disagree. Combine emotions of dealing with logical effects.

Basic Offer: ‘If you (want experience/anticipate problem), it’s easy to wonder what you’ll do if you can’t escape from (daily stress/problem). Have you wondered how similar people can afford to enjoy (activities)/solve (problems), while you struggle? People enjoy (activities)/solve (problems) regularly because they have (product) & can (method). (Kit) provides (products) with instructions specifically for (creating experience/solving problem) & during (Store) consultations, we’ll customize methods according to your goal.’

Too many retailers follow leaders (big retailers), but since leaders get to consumers first, leaders get top prizes. Also-rans get whatever might be left over. It isn’t a matter of being risk-taking pioneers; it’s the importance of the most relevant offers for people’s current needs & desires. Emphasize high quality products & optimal methods for reducing short- & long-term risks.

Explain how cheap products & suboptimal techniques can increase risks because benefits might be late &/or inadequate.

Example: 'Don't struggle through choosing products & hoping for adequate quality. Don’t be stressed with planning techniques & projects. (Store) consultations identify risks & define benefits while planning projects.'

Are People Wandering Because They Wonder How To Create Opportunities?

Sometimes people say they’d feel lost without __. What would customers feel lost without? What does lost mean in their context? Maybe it’s only a perceived/potential loss because they haven’t clearly defined it. If you help them find words to describe it, you can determine what to protect or regain.

Does lost mean people are disoriented (not sure how to proceed)? Are people unsure if their knowledge would apply to upgraded products? Which established benefits are they losing? Which partially established benefits are at risk? Which opportunities might people miss? Which abilities/skills do they lack? Do they quantify losses as totals or percentages?

If it’s totally or almost lost, do they want exact replacements or upgrades? Is it too late to learn to avoid losses? Do they need to learn about upgrades?

If people are ready to live differently or try different directions, should replacements be similar to originals or different?

Failures or Opportunities to Restart

Optimists think failures & losses are opportunities to restart with new information & experiences. Are there opportunities in customers’ losses?

Realists think salvageable resources should be used to optimize relaunches & avoid waste. Are goals still achievable & are results still the highest & best use options with those resources?

Review previous efforts & conditions to determine what can fulfill new or future goals. Efforts & goals can be adjusted based on what worked before & what’s reliable now plus in the future. Which current/salvaged resources are still available?

What could augment or restore resources to make them fully applicable? Would augmentation &/or restoration require too many new resources? Would new results be easier to maintain?

Even if physical property is available or applicable, what was/can be learned? Are experiments possible using what might deteriorate?

Pessimists think (CENSORED). You can’t turn everything around or inspire everybody to accept improvements.

Are positive or negative causes & effects overestimated? Do different interpretations fit those perceptions? What’s been misinterpreted? What can be changed to augment &/or preserve positives? What can be changed to eliminate or decrease negatives? If negatives can’t be eliminated or decreased, what can be changed to halt problems & prevent more deterioration? What are the risks? What causes those risks? What could eliminate or decrease risks?

Retaining & regaining control can depend on multiple factors, so which factors can customers currently manage? Which factors can be turned around? Which factors are too deteriorated to save? Could customers retain or regain control if they recognize current resources & learn to salvage & use those?

Though customers might know how to use resources for other issues, condition changes might make different methods necessary to optimally fix current factors.

After confronting problems, people might have comfortable, but less than optimal approaches. Criteria can help people accurately recognize problems & determine if approaches & solutions are compatible & complete.

Problems can seem familiar until people learn about unfamiliar symptoms & change diagnoses. When they learn about unfamiliar, unrecognized symptoms, it’s easier to accept unsuccessful results without hurt pride.

Offer Example: ‘When you know what’s wrong, you can learn which products & methods you need. (Store) is dedicated to more than product sales, so you get complete kits & results.’

Thank you for using my blog. Please let me know if I should clarify anything.

Copyright 2021 Dennis S. Vogel All rights reserved.

When you compete against big businesses with big budgets you need powerful marketing strategies & tactics. You'll find them here- https://thriving-small-businesses.blogspot.com/

Your Advantages Should Include Reexamining Customers’ Conditions

Reexaminations can bring & protect benefits by uncovering what novices might not realize. It isn’t only obvious things that interfere with benefits.

You can differentiate yourself from competitors by finding opportunities & eliminating obstacles. If people don’t identify obstacles, resources might be wasted by compensating later for what should’ve been removed before finishing projects.

Discounters push popular products without helping people understand how to create benefits. Your customer value perspective & knowledge can create benefits with products & methods for customers beyond saving a few dollars.

Fine-tune Project Kits

What could connect current circumstances to a beneficial future & make goals easier to achieve? Which other resources are necessary? How should new resources be connected to each other plus established results? How can people benefit more from what they own? Example: Customers might have patios with retractable awnings but not enough lawn space for regular gardens. People can grow compact plants in pots & planters which can be repositioned to clear space for barbecues. Spices & herbs could be grown & harvested as desired while barbecuing.

Optimize Cognitive Labor with Questions & Answers

Before customers finalize plans & purchases, reexamining conditions can ensure clarity & reduce mistakes. Compare plans while reexamining problems & resources to expand knowledge of what’s wrong plus optimize abilities to make things right.

Customers should choose options based on criteria developed from full knowledge. Though the internet & libraries hold information, you can connect product purchases with local knowledge & other facts relating to customers’ needs & goals.

Since knowledge is NOT power without implementation, people need insights to use information to optimize products & methods. You can offer adjustments when you know about people’s usual products & methods.

Offer Example: ‘Though it’s common to settle for (basic result), you don’t have to miss out on (benefit category). (Store) consultations can guide you to increase opportunities. You’ll enjoy (specific benefits) by adding (products & methods). You’ll be advised in choosing product versions & using customized methods to develop life-specific benefits instead of less interesting generic results. Do you want whatever discount stores push? Or do you want special advantages you deserve from (Store).’

That’s a Benefit for You Because

People want to know WIIFM ‘What’s in it for me?’ It’s a valid question, but not a rich question. The rich version is: ‘I have (problem), so why should I buy this from YOU?’

You should offer integrated advantages because many products are easy to find & some retailers only recommend general product benefits. Customer integrators explain advantages of integrating products & methods to optimize benefits. If you don’t offer those advantages, why do you expect people to buy from you?

People need guidance to find & sort through relevant facts plus understand how to apply facts in choosing products & methods to create results.

It’s important to be careful about advice based on other people’s comparable needs, conditions & results. People could have short-term satisfaction by imitating similar people’s methods using similar products to remedy similar problems. Slight neglected differences could combine into long-term project failures. Any differences, especially multiple differences, can cause problems instead of bring solutions.

Help customers learn which information is relevant & enough, so they don't delay projects & increase costs by creating unnecessary results or pursuing unattainable benefits.

People might conclude something doesn’t work because they tried the best plan without adequate knowledge, skills & products. People can feel betrayed if they thoroughly fulfill product instructions to achieve short-term results & projects fail later. Ask if customers expect temporary patches or full solutions, so expenses & efforts are worthwhile.

People might check with you but buy from discounters. It’s a reason to differentiate your quality from discount offers.

Analogy: If total results quality & long-term success would be 100 points, five perfect materials could supply 50 points. Even if perfect methods contribute 50 full points, poor quality materials might trickle in 20 points. Since results depend on each material, that project would fail eventually despite apparent short-term achievement. It’s because 100-point success would be difficult without consultations focused on fully defining & resolving specific conditions with the right methods & products.

Consider Long-term Results

Diagnoses might be incomplete or inaccurate when more problem symptoms are discovered after projects start. Plans should include alternative steps &/or reexaminations if changes become necessary.

Products & plans can seem to fail because people rush in without considering possible misperceptions.

Example: Wisconsin conditions are hard for vehicles. I didn’t know how long my old car would last, but I needed to replace a loud, rusted exhaust system. I chose products that might last as long as my car. After a repair, my car wasn’t as quiet as I expected because of my cheap muffler choice. The installation was good but products were only adequate. I bought a modicum of certainty without total comfort.

People might demand certainty, control & comfort without defining expectations. Do people expect to banish all doubt or just confirm specific facts?

Does control mean preventing symptoms or reducing severity? Does comfort mean preventing all pain or achieving refreshing sleep?

Consultation Example: ‘If you can create ABC but not XYZ, would this project be successful? How long should ABC last? If (material) needs 8 hours to dry, would that interfere with your schedule? If we add (product) to the kit & you do (method), you can create (result). Do you want that added benefit though it would cost $__ more & add 2 hours of labor? When you think about your budget & available time, is there a higher priority result we should fulfill?’

Trial & Learning

Trial & error processes imply ending with errors which can cause more problems & delay solutions. When customers choose options from case studies of lessons learned, quicker solutions can reduce damage.

Limited time pushes people to quickly learn skills to use unfamiliar products in time to avoid urgent damage. Pre-assembled materials in kits can reduce that pressure.

Questions & answers guide people in the logic of unfamiliar projects. What firmly indicates whether projects succeed or fail? What constitutes full trials in forming reliable conclusions? Is it a number of steps or length of time? Is it a product or method? If preliminary results are unexpected, would it be justified to stop or change projects? Would it be practical to restart some steps or is it unsalvageable?

Which case studies of comparable conditions could indicate potential missing or excessive elements? Did anything reveal potential disruptions? What started preventing, ending &/or relieving disruptions? As projects started, progressed & ended, which transitions were positive or negative? Did unexpected symptoms emerge?

Trial & error can produce waste, but trial & learning can bring value. With proper guidance, processes can be trial & learning if people know how to compare expectations with emerging results.

Try to qualify & quantify differences between pre-action conditions, planned results & actual project effects. If conditions were different than previously thought, did that difference disrupt the project? Which facts could indicate different products &/or methods are necessary?

Help customers with checklists in case preliminary diagnoses give way to new discoveries or if results don’t fit expectations. Whole projects don’t have to go totally astray, if salvage steps are possible.

Project kits should include mid-project guidance so customers can change course based on changing needs &/or if preliminary results don’t fit expectations.

People might wonder about results of buying products from you after purchases from other stores. If you don’t have access to specifications of products from other stores, you can offer general reviews of what could/should be possible based on conditions.

People might wonder if project benefits would be worth their total monetary, energy & time costs. It can be hard to discern how things might add up. If you have detailed case studies, you can compare those pre-project conditions with customers’ conditions.

If goals in case studies match customers’ goals, those can be like answers of equations. If A + B + C + D = 20 (goal); A could = conditions to be changed. B + C + D = necessary inputs to fill gaps between A & 20. B could = materials. C could = tools made necessary by conditions & materials. D could = methods made necessary by tools, conditions & materials. Since using certain materials & tools make certain skills necessary, do customers need to learn those skills or choose other materials & tools? In other words, changing B &/or C can make it necessary to change D to get 20.

While comparing customers’ goals with case studies, explain how inputs fit conditions & goals, plus ways inputs synergistically work together for specific results. Example: In that case study, people noticed (problem) & decided to achieve (goal). They used (method) to create (result) with (product).

If preliminary results turn in unintended directions, what could’ve caused that or taken away what’s desired? What could be added or taken out now to get projects on track?

Thank you for using my blog. Please let me know if I should clarify anything.

Copyright 2021 Dennis S. Vogel All rights reserved.

When you compete against big businesses with big budgets you need powerful marketing strategies & tactics. You'll find them here- https://thriving-small-businesses.blogspot.com/

Customers’ Success Depends On You Maximizing Their Work

Help customers identify necessary labor to produce benefits & organize necessary resources. Customers need your product knowledge, local conditions information & leadership to make tasks & thoughts more productive.

It can seem strange to lead people to achieve their goals because motivation should be built in. After being discouraged by conditional setbacks &/or poor product quality, people might not challenge generalized thoughts leading to negative beliefs.

‘Nobody ever made that kind of scheme work’ & other generalized thoughts can be countered with specific ideas. Focus on what local people need so they realize you offer high quality products that work in planned projects.

Though people seem to never have enough time, better time management & cheap products won’t create great results. Explain why project kits are necessary for faster, better quality results.

Offer Example: ‘(Store) has project kits for (results). There are specific reasons projects will or won’t work. When positive & negative reasons are identified, projects can be customized to maximize positives & reduce negatives. At (Store), let’s review specialized information to learn about specific obstacles & opportunities for designing projects to create benefits & reduce frustrations. When you need (results), it’s hard to start projects because of demands on your time & energy. It’s time to invest in project kit advantages from (Store). After buying what other stores push, you’ll be relieved by investing in customized benefits from (Store).’

Why Should Customers Invest In Results of Your Leadership?

Customer integration requires collaborative leadership to ask & answer questions.

Before guiding people through transitions, be sure you & they understand starting points plus obstacles to desired results. Whether results should be temporary or maintained, people need instructions, so expectations are fulfilled & investments are preserved.

Since people have imperfect perceptions & knowledge, they might resist positive changes to predictable life routines. If people don't realize how disruptive problems will be, they might not know changes are necessary or understand how your offers make changes easier. Help identify & prioritize problems so people optimally invest time, energy & money.

Explain offers so people understand value they can receive & how to avoid consequences of unsolved problems.

Since imperfect lives can be series of obstacles, offer preparation resources to mitigate what's unavoidable. Consultations can help you understand people’s rough spots, their current resources plus successful & unsuccessful efforts. Consultations are also for guiding product choices & planning methods.

Though affluent people hire professionals, middle-income customers might need guidance to do or outsource any steps.

How can you help people through processes from problem discovery to solution maintenance? Identify existing & emerging problems. Compare products. Plan how to use unfamiliar products for creating & maintaining benefits.

When you write offers & do consultations, consider questions like these examples: Which causes & effects can & should consumers take on or outsource? If causes end, how long will effects last? Will effects cause further problems or is damage limited?

Cognitive Labor is a Legitimate Customer Workload

Even if potential thoughts are infinite, daily time & energy are finite. Though people have many needs & desires plus inspirational & aspirational ideas, follow-through is limited by knowledge, time & energy. When you help customers integrate needs, desires & ideas with your resources, you work together to turn potential into reality.

Offer Example: ‘When people need to prevent & solve problems, some stores offer barely adequate products. It’s like throwing lumber to stranded swimmers who need boats. (Store) offers consultations to guide you to find & use resources to fulfill goals. Let’s work together to combine the right resources to convert your needs, desires & ideas into reality.’

Allison Daminger wrote the article “How Couples Share ‘Cognitive Labor’ and Why it Matters”. Here are my interpretations of some of Allison Daminger's ideas plus my extrapolations:

Cognitive Labor includes thinking, planning, deciding & problem-solving. These mental tasks include anticipating needs, identifying options for filling needs, deciding among options & monitoring results.

For some issues, Cognitive Labor requires knowing, interpreting & applying limits.

Example: People are frustrated because they don’t know why plants aren’t healthy. Watering plants can be more complicated than gardeners anticipate. Some plants need some acid in soil, if water is acidic, it could be good for some plants & hurt others. Too much water can dilute acid & minerals in soil. Soil composition, heat, humidity & light affect how much water plants can tolerate. Gardeners can solve problems & cause others because things that help plants can also help harmful organisms. Gardeners need to do just enough to bring benefits.

People’s preparations for decisions are invisible, but significant & can be onerous.

Cognitive Labor Can Distract People From Other Tasks.

Anticipation is mostly in one person’s mind & can interfere with other activities because people have limited mental bandwidth.

Some decisions are spontaneous. High stakes decision-making is often done in a longer period, frequently involves conversations & is possibly postponed until convenient times.

Cognitive labor can lead to anxiety: People wonder if they’re forgetting anything. As conditions change & technology advances, people realize they don’t know valuable things. That knowledge gap means people won’t recognize emerging problems & don’t have resources for preventing or solving unrecognized problems.

Which needs have people failed to anticipate? What schedule conflicts have they not foreseen? Which ongoing home project might people have lost track of along the way? Should they keep searching for better solutions or consider problems solved?

People need to be satisfied with information, insights & practices to achieve comfortable closure. Even if they know they’ll reopen issues/projects when new information is available or conditions change, people want to be sure they’ve done all they could currently.

After people feel they’ve settled issues, they might believe they’re protected & ignore those issues. When protection isn’t permanent, it’s important to understand what’s possible & determine if preliminary answers can guide people to significant progress.

If the best time for action is unknown, somebody needs to determine whether to risk starting too early or late. Is there enough time to establish full assurance (about best practices) before implementing preventative action?

You can lead people through consultations even if you don’t have all pertinent answers yet, because you can check which questions apply to customers’ conditions.

After finding applicable questions, you can search for answers. With answers about what’s apt to happen & potential results, you can work on options. If customers are comfortable with options, they can commit to using products & methods. That commitment is important, so people don’t give up without allowing enough time for full effects.

During consultations, you can determine what people need for producing & maintaining full results, so customers are assured. Part of assurance is sharing common term definitions because misunderstandings can lead to problems & mistrust.

It’s important to agree what words mean so people can set realistic goals. People might not know they’ve made mistakes when expectations aren’t accurate.

Share the Cognitive Labor

Do some of the heavy mental lifting to streamline processes, optimize results & reduce risks. It takes more than strength for physical lifting; strong lifters also need correct techniques.

Effective, efficient decision-makers know what & how to think. As a retailer & consultant, you should know how to evaluate conditions & know which facts are necessary.

It’s important for you to know the cognitive labor load of processes from identifying vulnerabilities & problems to eliminating or reducing those. Consider which options could make budgeting & financing less stressful.

Marketing can include reminding customers about seasonal preparation or it’s time to check for problems. People will be relieved to outsource that anticipation work to you.

There’s an overwhelming span of problems from potentials to what’s probable plus emerging or current trouble. There’s an overwhelming span of solutions from potentially effective to what’s likely to work & what’s currently working.

Among emerging & current problems, which are threats or nuisances? Can problems be solved, prevented, or just mitigated? If somebody buys unreliable products, there’ll be less money, time & energy to restart with effective resources.

Which efforts can customers do with current resources? If people can’t afford money or storage space for materials or tools, you might need to adjust your business. If products are packaged in bigger amounts than people need, do you justify small purchases? If people need tools for short times & can’t afford money or space for purchases, will you offer rentals?

Help people determine how much of each resource they can afford to invest in for results. If people end up buying tools they’ll use once, their money will be tied up until they sell or trade tools. If you have tool rentals, people can rent what they need & move on.

Thank you for using my blog. Please let me know if I should clarify anything.

Copyright 2021 Dennis S. Vogel All rights reserved.

When you compete against big businesses with big budgets you need powerful marketing strategies & tactics. You'll find them here- https://thriving-small-businesses.blogspot.com/

Necessity is More Important than Store Locations

Your store location won’t matter to people until your offers fit people’s goals. As you add value to consumers’ results, they depend on your inputs to maximize & maintain outcomes.

Customer Intimacy strengthens relationships by offering the most comprehensive, customized preventions & solutions customers can afford. Divorce can end intimacy when people feel disappointed, especially when they find better offers.

Customer Integrators go further with interdependent consultations about customers’ conditions & goals for systematic results. During interdependent consultations, retailers & customers learn from each other with questions & answers to increase understanding & benefits for others also.

Optimal products & information make stores necessary for creating & maintaining reliable, predictable results inspiring customers’ full confidence. Doubt about results brings stress which reduces life quality & could cause future indecisiveness.

Feelings (pride or regret) about results can cause positive or negative feelings about product manufacturers & retailers.

Reduce customers' doubt & regret by providing information to help them understand & evaluate conditions & options. Your efforts show dedication to consumers instead of greed.

Use information from suppliers, government agencies & educators to help customers make optimal decisions along all stages from planning to preserving & adjusting benefits.

Leadership & Cognitive Labor

Leadership includes optimizing mental efforts of identifying & using valuable resources.

Decisions & thinking require energy. Stress reduces energy. Tired people become more stressed when they have more decisions to make. Outline thought processes & planning, so people are less stressed & more productive.

Example: ‘The issue is __. Causes are __. Effects are __. If your conditions are __, options for reducing causes are __. Control of those causes brings these options for fixing the effects: __. Of these options, the best local option is __. The steps are __. These (products & methods) are effective & efficient because __.’

Offer Example: ‘Whether you think multi-tasking is productive, you’ll be more productive when you’re not distracted by multiple problems. Progress is limited each time you use physical &/or mental energy to pay attention to things that should be resolved already. With consultations & complete kits from (Store), you can be sure problems are practically settled, so you can focus on other priorities. (Store) has the right quality products & plans you need for confidence to conquer problems & move on. Let’s reduce your stress by solving & preventing problems.’

Explain Why Your Store is Necessary for Stress Relief.

Even if customers don’t expect total protection against problems, there's value in reducing risks. Example: Infested trees can fall & cause injuries & damage, so people remove blighted trees. Others preserve trees & reduce blight by killing insects & fungi, so it's important to know whether trees can be saved, possibly including branch removal. Those temporary treatments seem less drastic than felling trees.

Smooth flowing information & material resources make your store necessary by reducing customers' distress. When people feel uncertain or are sure negative things will happen, stress increases until people find relief.

Make specific offers based on how products & methods create integrated customized results to relieve & prevent problems. Price list ads don’t offer specific relief.

Offer consultations to discuss details, so you can integrate customized results into people’s immediate expectations & long-term lives. Example: Tree planting & trimming advice can save awnings from damage as trees & branches grow taller & wider. People can enjoy awnings & trees unless growth & rough weather overwhelm them.

When you offer definitively chosen products for prevention or solution projects, include timely information to raise awareness of problems. You shouldn’t assume people already know why your offers are valuable.

There’s value in helping people understand threats & optimal remedies. Definitive remedies are based on defining what went wrong & why, so customers stop causes plus mitigate effects.

After customers are reassured about remedies, their hope makes it easier to focus on creating optimal results. Like any pain, stress seems to push people toward quick liberation, like pain killing pills instead of cures.

When you liberate people from stress, they can focus on long-term relief. That’s why you should promote value beyond products & prices. Even if other retailers promote product benefits, consumers need methods for using products to create & maintain benefits. People need information to evaluate plans & results to avoid incomplete or ill-advised results.

Offer Example: ‘Some retailers brag about prices or product selection. (Store) offers consultations about conditions & results to recommend project kits for establishing specific benefits. Let’s review what’s possible if you need something quick plus determine what’s optimal for establishing long benefits. Benefit establishment requires the product quality plus optimal methods (Store) offers.’

Instructional Testimonials

Customer Integration inspires testimonials by showing you give advice for optimal customers’ results instead of just pushing products. Ask how customers created benefits to clarify how to write instructions & confirm what works.

Instructional testimonials can encourage customers with contextual insights.

Example: ‘I chose (product) because I could use it to __. It made a difference because in our area, (problem) starts each year unless we eliminate (precursors). After I removed (precursors) with (product 1 & method 1), it was easier to install (materials). Now I can maintain it with (product 2 & method 2). If I notice (symptom), it indicates I need to use (product 3 & method 3).’

Customer Integration fulfills expectations & needs/desires for lasting value. People might gain short-term results from discounters’ stuff because of poor quality & no consultations.

Brand reputations make purchase decisions easier but to increase sales, manufacturers give into discount retailers’ demands. Consumers’ expectations are apt to be based on earlier reputations.

Some manufacturers sacrifice reputations by reducing quality of materials & labor to comply with discounters’ pressure to cut prices. There are limits to how much costs can be cut by off-shoring & economies of scale.

People hope reputations are still valid & believe lower prices bring more value. Strong reputations seem to indicate poor results are from bad luck instead of bad quality. How would people know if failure is due to misinterpreting conditions, poor products or bad methods?

Some manufacturers don't tolerate higher costs of changing product runs to include better materials. You should be aware - you could get discount product versions. Some cheap products aren’t made for preventative maintenance or repairs, so failure is likely & necessitates full replacements.

If you don’t have access to high quality products, how can you help customers work around or overcome product quality gaps? Is there information you can convert into methods for preparing for projects or adapting results?

Discounters can force manufacturers to absorb costs of product returns, so consumers spend time & energy returning products instead of finishing projects. Their customers might still return often, so discount retailing is a hard business model to compete against.

Despite discounters’ claims, their reputation is the opposite of building dependable value by integrating high quality products, methods & information.

Without better offers from local retailers, discount customers can think they have little to win, but nothing to lose. Explain the importance of investing in high quality results. When prices seem to be the main value criterion, people don't think about how long they need results to last.

Explain why durability is important for specific purposes. Define durability & what's required to optimize specific conditions. Explain how your offer fulfills those purposes, requirements & definitions.

If you set people’s result quality expectations & guide preliminary planning, people will know what’s possible through integration with your store.

After basic projects fulfill purposes, people can maintain foundational results, plus upgrade aspects to increase satisfaction.

Offer Example: ‘During any __ project, whatever can go wrong could go wrong at the worst times. It isn’t just a matter of bad luck because discount stores push shoddy products. You can create good luck with projects designed for your conditions. (Store) has information to design projects, choose products & plan methods, so you’ll know which causes you need to change & which effects you need to create. Discount retailers expect you to settle for commodity products. Without customized planning, you’re stuck with commoditized methods & results that are like cheap clothes adequate enough to cover you, but uncomfortable. When needs aren’t fulfilled, cheap products could cause more problems than they prevent. When manufacturers sacrifice their reputations & discount product quality doesn't match your expectations, you need consultations to evaluate your conditions & products. (Store) consultations help you invest your time & energy in creating dependable results. You can achieve goals while others wait in discount store lines to buy & return defective products.’

You can avoid disappointing customers by helping them compare expectations with conditions, product specifications & method effectiveness.

Consultation Example: ‘Based on what happened & how conditions change, let’s consider available products & tasks you’re willing to do, so you’ll know what to expect. You can have maximum effectiveness with this kit because (products & methods) make (result) a long-term benefit by preventing (problems).’

Thank you for using my blog. Please let me know if I should clarify anything.

Copyright 2021 Dennis S. Vogel All rights reserved.

When you compete against big businesses with big budgets you need powerful marketing strategies & tactics. You'll find them here- https://thriving-small-businesses.blogspot.com/