Collaborate to Create Experiences Niche Members Want to Repeat.

Let’s add value to Jeff Snyder’s (12/30/2024) & Doug Zarkin’s (8/27/2025) ideas.

Which daily & occasional experiences add specialness? Which experiences become special memories people need to revitalize moods? Whether people eat, drink, work or relax, supply multiple sensory “spiciness”.

After enjoyable, memorable meals, leftovers renew experiences & possibly bring new sensations when flavors blend during refrigeration & reheating.

Event memories can renew similar pleasures. Whether niche members expect surprises or friction/hassles, customer integrators know/learn to reduce negatives in routines.

When pleasures deter negative residuals, stress-loads feel lighter & increase people’s productivity. When positive emotions reside & cover negatives, people become less distracted by invasive concerns & boost productivity.

Offer Example: ‘(Stores) are retail teammates combining products, coaching & teamwork to increase your well-being & productivity. (Event) is your opportunity to set-aside frustrations. (Describe event benefits.) Imagine your enjoyment now so anticipation will lift your mood. By enjoying (activities), you’ll free your mind to learn (lessons) & be coached in goal-setting plus achieving. Let's lower stress & lift your mood, so you can focus on learning & implementing. (Stores) sponsor (event) & combine products into specific kits for your advantages.’

Thought leadership is popular. Leaders gain followers by relieving stress so minds open to ideas for finishing successful projects. Reduce internal/external struggles/threats & make following instructions easier.

Cognitive Labor Is Hard Without Functional Hope. Guided Thoughts Bring Empowerment.

Which verbal cues &/or products activate reminiscing? Neurolinguistic programming can recharge/replace fading morale.

Combine limited benefits into long-term advantages. Positive effects lift spirits & are empowering. Though people naturally have power, empowerment improves confidence & energy so people believe they can use resources.

Mundanity/staleness is judged individually & increased by repetitiveness. Explain necessity of consistency & help people discover/create value. Repetitive maintenance might be necessary because of cheap materials customer integrators won’t offer.

High-quality products aren’t invincible, so maintenance reduces needs for expensive, time-intensive repairs. Consistent maintenance enables customers to avoid concerns about product failures, so time, energy & money are available for enjoyment.

Brand love & events relate to this belief: People may forget what you said but remember what you inspired them to achieve. When you repeat/upgrade events, people achieve more through your supplemental efforts. How do you inspire positivity to help customers be supple mentally?

When purchase patterns (ABACA) include multiple retailers, consumers might forget where they bought products. By integrating into lives through guiding customers to benefit from products & events, your offers become indispensable & memorable.

Customer integration reduces life disruptions. Keep explaining advantages, so customers don’t disintegrate your advantageous relationships & disrupt their lives.

Your concern (love from brands) should inspire members to prefer (love for brands) specific beneficial combinations to preserve good life factors & eliminate/mitigate bad factors.

(Note: I’m not advocating Harlow’s experiments. To avoid stereotyping humans, let’s continue analogizing stressful circumstances by extrapolating Harry Harlow’s findings.)

Though humans don’t know how animals perceive/define affection, babies’ stress revealed gaps (mental & physical) exceeded minimal fulfillments in Harlow’s experiments. Show concern by describing consumers’ contextual gaps, so members recognize your advantage offers as important.

Mutual love doesn’t occur with inanimate-surrogates or impersonal retailers. Surrogates/discounters might seem adequate until specialists define quality gaps.

Differentiate by studying gaps enough to coach customers. Explain when/why opportunities/remedies require more (quality & number) benefits.

What Makes Niche Members’ Experiences Positively Eventful?

Example: Driving is monotonous or exciting depending on attitudes & sensory input.

Visually-impaired pedestrians & guide-dogs recognize engine noises as cues of vehicles approaching curbs & crosswalks.

Quiet electric vehicles might be hazardous. Some drivers want “engine noise” for safety &/or auditory input. Quiet vehicles are like surrogates for anybody wanting engines revving or auditory variety.

Sound options should be based on understanding desires for sounds inside vehicles & whether external sounds/noises are for drivers or others. Speakers can be positioned to aim sounds.

Volume & sounds are choices. Drivers are motivated to maintain or expand control inside & around vehicles.

Controlled/influenced sensory experiences open mental capacity for optimizing other issues.

Though Harlow’s babies defaulted to surrogate “interactions”, quality control was beyond reach.

Stressed babies might’ve felt they lacked enough control, but did they have criteria?

Deeper human perceptions can interpret improving or declining control & whether retailers are concerned about customer wellbeing or only profits.

Control Requires Attention.

Help customers determine comfortable attention levels because if options or controls overwhelm attention, people opt-out. “Excessive” objects (buttons/levers/nobs) increase mental/physical juggling.

Help customers determine & prioritize optimal control systems according to perceptual & experiential goals, then choose a manageable number of mechanisms/methods.

Sensory perceptions don’t directly alter physical experiences, but memories influence reactions to positive & negative impressions. Brains can recreate or block physical sensations & movements to augment enjoyment &/or block discomfort.

Distractions block sensations. Like people feeling pain after noticing bloody sores, consumers don't notice, ignore or forget problem symptoms/indicators until they're worse.

Advantage offers explain benefits compared to current/emerging trouble & disadvantages of neglect or unawareness.

If babies wanted to self-console with optimism, they might’ve ignored negatives while focusing on positives. Despite maternal advantages, what if babies rejected opportunities for mother reunions?

Babies’ “positives” could’ve involved thinking they had enough necessities without mothers’ nagging rules.

If they were like typical humans, frustrated babies might’ve remembered & preferred surrogates because mothers were more annoying.

To avoid obligatory inconvenient remedies & maintenance, people might downplay negatives though dissatisfaction recurs & increases to discomfort, then pain.

While/After misunderstanding/misusing resources, people don’t know/remember what’s available until it’s gone.

Advertise advantages compared to troubles consumers can confirm. Explain what was/is/will be wrong, so people finish remedies & don’t tolerate troubles.

People might not recognize/admit mistakes unless you coax & guide them to remember/evaluate. Without understanding product specifications, people are dissatisfied with higher prices & imagine they’ll be satisfied by cheap stuff.

Meanwhile external factors can tilt/disrupt conditions while confused consumers wonder how to regain, then maintain balance.

Criteria are probably subconscious but can be consciously confirmed with checklists. ‘(Check) X is true, which indicates (result) & outweighs Y.'

In “Thinking, Fast and Slow”, Daniel Kahneman called fast thinking System 1. Unsystematic reactions remind me of “Ready-Fire-Aim”.

Offer Example: ‘When you don’t know which options fit your goals or you don’t have clear options, don’t try the tech company approach: “Move fast & break things”. It can bring quick test results. But can you afford time & money to repurchase resources & clean messes? (Store) has products, techniques & insightful facts to customize options for your (category) goals. In consultations, let’s review cases of success, failures & mixed results to find lessons to apply to your goals. When we customize your kit, your confidence will decrease stress, so you’ll focus productively.’

Explain logical reasons firmly connected with emotions to reduce inner-conflicts. Emotional, planned responses shouldn't totally exclude logic. Rash reactions can crush logical plans & disrupt good responses.

Which preparations enable responses when fast thinking is contraindicated? As people learn from personal & observed results, fast thinking can happen from preparations: training/practice with ample product-supplies.

Which emerging problems can fast-thinking reactions prevent/mitigate? Which emerging opportunities are harnessed/guided/actuated by fast-thinking reactions?

Testimonials & cases can show negatives aren’t endless or inevitable when customers effectively, efficiently apply customized remedies & preventions.

The “Ready-Fire-Aim” approach works for testing but also applies to people buying what’s cheap & expecting adequate results. “Ready” requires reliable products & methods so tests results can be evaluated & potentially applied.

Should anybody conclude cheap product test results are dependable? As manufacturers reduce quality because discounters push for lower prices, future down-graded product results could be worse. Confirm customers know what/how to test & why.

When Consumers Think They’re Ready, What Do They Expect?

Worst case scenarios might seem unrealistic, but you can warn about ranges from moderate to worst. Which advantage offers fix those scenarios?

Testimonials/cases can incorporate recovery from mistakes including misinterpretations when expectations were wrong.

Harlow tested newborns’ coping abilities, not how to optimize surrogates. Surrogate tests would’ve compared versions. Newborns didn’t start with expectations but still became frustrated.

Offer development includes how members determine resources & obstacles (fast thinking if necessary), then evaluate whether efforts are too difficult to continue & compare inputs to outputs. Slow thinking can evaluate Strengths-Weaknesses-Opportunities-Threats (S-W-O-T).

Overwhelmed people lose perspective incrementally. As stress increases, empowerment seemingly decreases, so people freeze or expect to be stuck.

If minor unplanned progress exceeds expectations, people might perceive traction & struggle to repeat it without finding what “worked”. People’s desires shape expectations & interpretations which dismiss contrary indications.

Fast thinking interpretations are limited to what’s immediately apparent.

Kahneman wrote about WYSIATI “What you see is all there is”, a cognitive bias in his book. Often, people can be stuck by believing only what they experience, directly observe or learn from "credible" sources. Open-minds realize more might exist beyond perceptions & interpretations. Persuasion is necessary to keep minds open to remedies & opportunities.

Inspire “Brand Love” to create Customer Integration.

Copyright 2025 Dennis S. Vogel All rights reserved.

When you compete against big businesses with big budgets you need powerful marketing strategies & tactics. You'll find them here-

https://thriving-small-businesses.blogspot.com/