Advantage Offers Guide Jobs-To-Be-Done & Help Niche Members Avoid Jobs-To-Be-Redone

(Note: I’m not advocating Harlow’s experiments. To avoid stereotyping humans, let’s continue analogizing stressful circumstances by extrapolating Harry Harlow’s findings.)

If Rhesus babies have trouble nursing, biological mothers might adjust positions & guide babies. Humans monitor confined animals, detect latching troubles & help possibly with bottles & nipples while mothers keep lactating.

Monitor people's "confinements" via observations; trade-group websites; customers’ reports. By alerting all customers about symptoms & remedies, you won’t imply anything personal. This expresses concern & makes customer integration deeper & more valuable. Without your detailed involvement, niche members’ lives would seem incomplete without new/renewed advantages.

Your marketing positioning indicates how you help customers advance/maintain their positions by developing opportunities & remedies. Opportunity & remedy implementations require situational awareness to choose practical methods & differentiates against retailers expecting customers to be satisfied without guidance. Suggest discretionary options if you don't definitively advise customers.

Customers confidently know you care when you study their situations before assisting with opportunities & remedies. If you don't demonstrate that concern, why would you expect consumers to care about missing-out on your offers? If opportunities & remedies are special enough to buy, they're special enough for gathering insightful facts.

Remind members why partial satisfaction doesn’t eliminate partial frustration. Explain how frustrations increase when FOMO/(Fear-of-Missing-Out) becomes Anger-Because-Opportunities-Expired because people didn’t invest enough for fulfillment.

Harlow’s babies needed comfort but tolerated wire surrogates because they couldn’t afford missing-out on nutrition. Without human thoughts, babies might’ve been angered by discomfort becoming pain as they struggled to nurse & decrease pain simultaneously. They probably associated hunger-relief & pain with wire surrogates but didn't realize body-weight presses skin on wires & causes pain.

Without experiencing external comfort while nursing, newborns might’ve “thought” pain-endurance is required for hunger-relief. Seemingly necessary, inevitable pain might inflict more stress than occasional soreness.

Despite intermittent relief & satisfaction, newborns nursed, gained weight & probably linked nursing & pain. Help customers thrive by warning about links/consequences of actions & inaction.

Successful Tasks Can Become Less Productive.

Effectiveness & efficiency might increase, but responsibilities consume time & energy. Increasing distress inflicts fatigue which skews perceptions & interpretations.

Like extraordinary offers eventually become ordinary, bare adequacy dissolves into inadequacy as conditions change & expectations devolve into uncertainty. Even if maintenance is practical, effectiveness & efficiency decline when personal resources are spread-thin among responsibilities.

Successful & failed tasks & experiments can include learning. People seemingly "learn" misinterpretations & misperceptions instead of facts. When misinterpretations & distractions disrupt fact-processing, people don't notice troubles.

When offering opportunities &/or remedies, explain why completeness is important & requires high-quality resources appropriate for current circumstances plus goals.

Failure comes from various factors or combinations. People can convert results to successes by discovering lessons from valuable, unexpected results/mistakes, tests & adjustments. By including Clayton Christensen's jobs-to-be-done guidance, your advantage offers can help niche members avoid jobs-to-be-Redone. Each Redo interferes with To-Dos & delays progress.

With limited autonomy, babies couldn’t improve results by incorporating circumstantial information. Experiments showed babies can survive despite high distress & no opportunities for thriving like playing (adventurous eustress).

Without circumstantial insights & autonomy, people probably can't prevent/reverse declines.

Babies innately suckle from biological mothers. Newborns were responsible for experimenting & adapting to bottles mounted on wire surrogates. Without knowing experimental conditions were unusual, newborns didn’t know reasons for stress. In that unfamiliar world, nobody guided newborns’ priorities.

Imagine babies wondering why nobody’s helping. Don’t leave customers despairing.

Make Advertising Personal & Conversational.

Impersonal internet & discount shopping feels familiar to many. Interpersonal consultations may feel unfamiliar but differentiate customer integrators.

When beginning cognitive labor on new issues, people may struggle for words for conversations, web searches, AI chats & clear thinking.

Minds/Reticular-Activating-Systems search memories & environments for mental handles/facts to provide stability plus insights for connecting handles like ladder rungs.

Analogy: Radar detection requires return signals to reveal allies’ & foes’ locations. Without discerning who’s who & where, troop & equipment movements are risky.

Customer collaborations track allies/opportunities & foes/problems plus coordinate action/fighting & avoidance/flight, so consumers don't procrastinate/freeze.

Overwhelming problems can be like nightmares when sleep paralysis blocks physical escape & brain chemistry is slippery.

Ever had nightmares of being in totally unfamiliar predicaments? Customers might feel like that.

Without customer integration, you won’t know which offers mitigate niche members' nightmares & whether offer descriptions fit perceptions. Consultations fill gaps.

Customers might interrupt/indicate if your explanations seem familiar. If you know common myths that can cause mistakes, urge customers to listen, so they don’t miss benefits. Until bad choices become apparent, people might think they’re benefiting until negatives become irreversible.

Though babies innately nurse, they don’t know whether they’re fully benefiting. Easily acquired benefits might be insufficient, but babies haven’t established standards. It’d be tempting to drink long enough to quench hunger & stop early to reduce pain. If benefits seem adequate, other actions/acquisitions might be misprioritized.

Explain Which Insights Increase Information Value.

Without more attention, would adequate (quality/quantity) benefits continue or decline? If issues aren't "studied", would better options be found? Would unstudied issues worsen? What reduces benefit values?

After obtaining insufficient/reduced benefits, people might assume: 1-they’ve maximized productivity; 2-return-on-investment doesn’t justify continuing; 3-retailers overpromised.

Despite misunderstandings, people might assume/decide they sufficiently comprehend remedies. When people mistakenly believe they've understood conversations & offers, they might avoid/remove doubt by deciding what's wrong.

By confirming selected symptoms/factors & ignoring others, people feel empowered. Without confirmation, they might enthusiastically apply incomplete impressions.

Babies need certainty, but tolerating known deficient circumstances can be worse than exploring unfamiliar options. Instead of toleration, experiments forced babies to rely on/trust surrogates. Babies' experienced health risks but couldn't convert experience into viable options.

Active trust requires feeling in control & having viable choices. Certainty & proper nutrition renew energy. Distrust brings stressful uncertainty which saps energy.

Would people successfully emerge from stress if excessive exertion compromises their health?

Beyond Fear-of-Missing-Out, without guidance customers might lose benefits & suffer extra struggles. Provide updated (written/recorded/in-person) guidance because experienced customers might forget &/or develop bad habits. Guidance should include realistic expectations & achievement techniques compatible with product specifications.

Busy customers might need incremental guidance. Specify which insightful facts are necessary for each project step/stage. Like students cramming for tests, distracted people might forget details.

Frustrated customers might surrender while blaming themselves, retailers &/or manufacturers for inadequacy. Despite their insightful facts & products, help customers differentiate which steps or projects should be done by professionals.

Identify Contraindications For Projects Or Steps.

Help customers identify factors undermining projects. Small, unnoticed or ignored negatives can combine. Problem combinations can thwart remedies when people’s thought processes & methods are disrupted.

Though multiple facts, products & methods feel overwhelming, options bring flexibility for adjusting while interpreting results. Flexibility requires more effort, so frustration may rise if more adaptations don’t improve results.

Interpersonal influence & teamwork can connect people who empathetically recognize shared experiences.

Flexibility became babies’ responsibility to comply with rigid circumstances, like overwhelmed consumers resisting inadequate advertising while retailers label them fickle.

Offer Example: ‘Big retailers become bigger & richer by increasing efficiency while pushing suppliers for cheaper products. People have specific needs for (issue). Your choices affect the value you create & your ability to preserve & upgrade advantages as your circumstances change. Efficient, inflexible retailers demand flexibility from consumers & suppliers. In (Store) consultations, let’s customize your kits to maximize effective affordable advantages. Let’s review product specifications & instructions you can use to begin projects & monitor conditions to determine necessary maintenance. Let’s consider Stephen Covey’s wisdom: “Be efficient with things but be effective with people.” (Store) service increases customers' effectiveness & efficiency. Consider what you need & deserve, then let’s create your customized (issue) value at (Store).’

Analogizing big retailers as surrogates providing minimal resources, we differentiate biological mothers as guiding/correcting babies. Being corrected is humbling & can feel humiliating. But bad choices & results are worse.

Analogy: Mothers could say, “Don’t return if you choose a surrogate!” OR “If you choose a surrogate, I’ll transition without you. If you regret it & return when my transition is complete, I won’t be here.”

If customers want advice for combining discounters’ cheap stuff with your high-quality products, you can opt-out without accepting responsibility for anything beyond your control.

Copyright 2025 Dennis S. Vogel All rights reserved.

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